Brand equity, brand loyalty and consumer satisfaction (original) (raw)

The Impact of Brand Equity on Brand Loyalty: The Mediating Role of Customer Satisfaction

Aisha Javed

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The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

Rizki Siregar

Jurnal Economia, 2019

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Customer's Brand Equity and Customer Loyalty: a Study on Hotel's Conference Market

Rahmat Hashim

2010

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The effects of service quality and consumer-brand value congruity on hospitality brand loyalty

Mark Camilleri

Anatolia: An International Journal of Tourism and Hospitality Research, 2019

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Customer Satisfaction and Brand Loyalty in the Hotel Industry

IJMSBR Open Access Journal

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Customer based brand equity: evidence from the hotel industry

Rüçhan Kayaman

Managing service quality, 2007

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Investigating the Relationship between Brand Equity, Brand Loyalty and Customer’s Satisfaction (Case Study: Restaurants in Rasht City)

Asghar Jalali, Vahab Pourkazemi, vahid hosseinipour

Review of European Studies, 2016

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Critical Review of Literature on Brand Equity and Customer Loyalty

Henry Kegoro

International Journal of Business, Economics and Management, 2020

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Determinants of service quality on service loyalty: The mediating role of customers' satisfaction and brand equity

Shaian Kiumarsi

Problems and Perspectives in Management

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Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Pascale Quester

Journal of Product & Brand Management, 2006

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Hotel Customer Loyalty: The Effect of Individual’s Similarity to Brand, Lifestyle Congruency and Cultural Brand Asset

Marketing and Branding Research (MBR)

Canadian Institute for Knowledge Development (CIKD)

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Unpacking The Moderating Role Of Customer Satisfaction In The Relationship Between Perceived Value And Brand Loyalty: Insights From Pakistan's Hotel Industry

Raheel Farooqi, Aisha Shaikh, Asif Iqbal

Journal of Positive School Psychology , 2023

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The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty

fitri yeni

SENTRALISASI

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The Effect Of Service Quality, Brand Image And Customer Satisfaction On Customer Loyalty:Evidence From Hotel Industry

Sher Singh Bhakar

Prestige International Journal of Management & IT - Sanchayan

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Brand equity in the Pakistani hotel industry

Luqman J Cheema

Revista de Administração de Empresas, 2014

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Brand Loyalty at Chain Hotel in Denpasar

bayu wisnawa

E-Journal of Tourism

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The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study

Sabrina Oktoria Sihombing

Jurnal Economia, 2019

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Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam

vinh tran

Journal of Product & Brand Management, 2020

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The effects of the determinants of customer satisfaction on brand loyalty

Samaan Al-Msallam

Journal of Research in Business and Management, 2015

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Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry

Majid Esmaeilpour

Studies in Business and Economics, 2016

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THe influenCe of ServiCe QualiTy anD branD eQuiTy on CuSTomer loyalTy To 5 STar HoTelS in THe yunnan ProvinCe of CHina

supasit lertbuasin

2018

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The Impact of Brand Related Attributes on Customer loyalty

Faltu Faisal

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The Impact of Customer Satisfaction, Customer Experience and Customer Loyalty on Brand Power: Empirical Evidence from Hotel Industry

Reza Rostamzadeh

Journal of Business Economics and Management

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How service quality influences brand equity

Sadia Jahanzeb

International Journal of Bank Marketing, 2013

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Customer Based Brand Equity in the Maldives

Anil Adam

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Creating consumer-based brand equity for customers by brand experience

davood feiz

Journal of Islamic Marketing, 2019

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Journal of Quality Assurance in Hospitality & Tourism Co-Branding and Brand Loyalty

Hsu Mon Mon San

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Impact of Customer Satisfaction and Brand Image on Brand Loyalty

Kashif Iqbal, Faizan Murtaza, Usman Tariq

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Increasing brand loyalty in the hospitality industry

Blessed Roh Kyere-Djan

International Journal of Contemporary Hospitality …, 1999

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How brand personality, brand identification and service quality influence service brand equity

Sandra Maria Correia Loureiro

Cogent Business & Management, 2014

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RESEARCH ORGANISATION Building Brand Equity through Customer Service: A Study on Restaurant Industry in Malaysia

Jalal Hanaysha

2016

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Customer experience and brand loyalty in the full-service hotel sector: The role of brand affect

JinHooi Chan

International Journal of Contemporary Hospitality Management, 2021

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