Brand equity, brand loyalty and consumer satisfaction (original) (raw)
Related papers
The Impact of Brand Equity on Brand Loyalty: The Mediating Role of Customer Satisfaction
The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study
Jurnal Economia, 2019
Customer's Brand Equity and Customer Loyalty: a Study on Hotel's Conference Market
2010
The effects of service quality and consumer-brand value congruity on hospitality brand loyalty
Anatolia: An International Journal of Tourism and Hospitality Research, 2019
Customer Satisfaction and Brand Loyalty in the Hotel Industry
Customer based brand equity: evidence from the hotel industry
Managing service quality, 2007
Asghar Jalali, Vahab Pourkazemi, vahid hosseinipour
Review of European Studies, 2016
Critical Review of Literature on Brand Equity and Customer Loyalty
International Journal of Business, Economics and Management, 2020
Problems and Perspectives in Management
Journal of Product & Brand Management, 2006
Marketing and Branding Research (MBR)
Canadian Institute for Knowledge Development (CIKD)
Raheel Farooqi, Aisha Shaikh, Asif Iqbal
Journal of Positive School Psychology , 2023
The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty
SENTRALISASI
Prestige International Journal of Management & IT - Sanchayan
Brand equity in the Pakistani hotel industry
Revista de Administração de Empresas, 2014
Brand Loyalty at Chain Hotel in Denpasar
E-Journal of Tourism
Jurnal Economia, 2019
Journal of Product & Brand Management, 2020
The effects of the determinants of customer satisfaction on brand loyalty
Journal of Research in Business and Management, 2015
Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry
Studies in Business and Economics, 2016
2018
The Impact of Brand Related Attributes on Customer loyalty
Journal of Business Economics and Management
How service quality influences brand equity
International Journal of Bank Marketing, 2013
Customer Based Brand Equity in the Maldives
Creating consumer-based brand equity for customers by brand experience
Journal of Islamic Marketing, 2019
Journal of Quality Assurance in Hospitality & Tourism Co-Branding and Brand Loyalty
Impact of Customer Satisfaction and Brand Image on Brand Loyalty
Kashif Iqbal, Faizan Murtaza, Usman Tariq
Increasing brand loyalty in the hospitality industry
International Journal of Contemporary Hospitality …, 1999
How brand personality, brand identification and service quality influence service brand equity
Cogent Business & Management, 2014
2016
Customer experience and brand loyalty in the full-service hotel sector: The role of brand affect
International Journal of Contemporary Hospitality Management, 2021