Integrating Approach to Build Customer Experiences: Lessons Learned from Mobile Customers in Ghana (original) (raw)
A Multi-Dimensional Service Delivery Among Mobile Network Providers in Ghana: A Case of Customer Satisfaction
Jacob Owusu Sarfo
View PDFchevron_right
EFFECT OF MARKETING MIX ON RELATIONSHIP BETWEEN MOBILE CUSTOMER SATISFACTION AND LOYALTY: IN THE CASE OF ETHIOPIAN TELECOMMUNICATION CORPORATION EASTERN REGION
Girma Hurrisa
View PDFchevron_right
A Study on Customers Delight towards Mobile Network Service Providers with Special Reference to Coimbatore City
IJRASET Publication
International Journal for Research in Applied Science and Engineering Technology IJRASET, 2020
View PDFchevron_right
INFLUENCE OF THE CUSTOMER EXPERIENCE ON SATISFACTION WITH MOBILE PHONES
Isra'a Affara
View PDFchevron_right
Toward a Model of Customer Experience - An Action Research Study within a Mobile Telecommunications Company
Alta Van der Merwe
2010
View PDFchevron_right
FACTORS AFFECTING CUSTOMER SATISFACTION AND PREFERENCE IN THE TELECOMMUNICATIONS INDUSTRY: A CASE STUDY OF MTN GHANA by Yirenkyi Kofi Ampomah (PG 4150810
BENJAMIN SASU
View PDFchevron_right
Experiential Marketing as a Mechanism to Deliver Value for Mobile Network Operators
Michael Boakye Yiadom
African Journal of Business and Economic Research, 2022
View PDFchevron_right
Customer Satisfaction in the Mobile Commerce
Daniela Popescul
View PDFchevron_right
CUSTOMER SATISFACTION WITH SERVICE QUALITY DIMENSIONS IN GHANA’S MOBILE TELEPHONY INDUSTRY: IMPLICATIONS FOR MANAGEMENT AND POLICY
SIMON NIMAKO
View PDFchevron_right
Perception of Marketing Mix and Overall Satisfaction in Technology-enabled Service: Are There Difference Across GSM Offerings?
Aminu Ahmad
View PDFchevron_right
Overall Customer Satisfaction in Ghana’s Mobile Telecommunication Networks: Implications for Manageme nt and Policy
SIMON NIMAKO
View PDFchevron_right
Impact of Mobile Marketing on Customer Loyalty in Jordan
Sulieman Al-hawary
International Journal of Web Applications
View PDFchevron_right
International Journal of Economics, Commerce and Management Licensed under Creative Common EMPIRICAL EVALUATION OF THE USE OF CELL PHONES AND CUSTOMER LOYALTY IN SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA
Oliver Dzogbede
2015
View PDFchevron_right
ASSESSING THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY: A CASE STUDY OF THE CELLULAR INDUSTRY OF GHANA
Samuel Koranteng Fianko, Isaac Kwesi Nooni
View PDFchevron_right
Profile Features of Mobile Network Customers in Ghana as a Basis for Market Segmentation, Targeting and Positioning
Michael Boakye Yiadom
Information Management and Business Review
View PDFchevron_right
An empirical study on customer satisfaction: Mobile phone users in an emerging market
saiful hoque
Journal of Digital Convergence, 2019
View PDFchevron_right
MOBILE MARKETING AND EATERIES PERFORMANCE IN PORT HARCOURT
Otite W Idenedo
International Journal of Innovations in Marketing and Business Studies, 2020
View PDFchevron_right
Mobile Service Experience - a quantitative study
Teresa Sarmento
View PDFchevron_right
Effects of Service Quality on Customers Satisfaction on Botswana's Mobile Telecommunications Industry
Ratie Selelo
Archives of Business Research , 2017
View PDFchevron_right
Factors Affecting Customer Satisfaction of Mobile Services in Yemen
ozi kojek
View PDFchevron_right
Influencing Factors for Customer Satisfaction of Mobilemoney Services, with Special Reference to McAsh Service by Mobitel, Sri Lanka
Nalin Abeysekera
ELK Asia Pacific Journal of Marketing and Retail Management, 2016
View PDFchevron_right
Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited
Eric Oduro
International Journal of Marketing Studies
View PDFchevron_right
The effect of mobile service quality dimensions on customer satisfaction
Alper Ozer
Procedia-Social and Behavioral Sciences, 2013
View PDFchevron_right
Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective
Mornay Roberts-Lombard
European Business Review, 2018
View PDFchevron_right
The Attitude of Mobile Users on Mobile Marketing: Case Study on Fast Food Restaurant at Bukit Bintang
Norwani Mohd Nazari
International Journal of Engineering & Technology, 2018
View PDFchevron_right
Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication
Boban Melović
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2014
View PDFchevron_right
The Impact of Branding on Consumer Satisfaction in Mobile Telecomunications Services
Zuzana Schlosserová, Milan Džupina
40th International Scientific Conference on Economic and Social Development – Buenos Aires, 10-11 May 2019 (Book of Proceedings), 2019
View PDFchevron_right