Integrating Approach to Build Customer Experiences: Lessons Learned from Mobile Customers in Ghana (original) (raw)

A Multi-Dimensional Service Delivery Among Mobile Network Providers in Ghana: A Case of Customer Satisfaction

Jacob Owusu Sarfo

View PDFchevron_right

EFFECT OF MARKETING MIX ON RELATIONSHIP BETWEEN MOBILE CUSTOMER SATISFACTION AND LOYALTY: IN THE CASE OF ETHIOPIAN TELECOMMUNICATION CORPORATION EASTERN REGION

Girma Hurrisa

View PDFchevron_right

A Study on Customers Delight towards Mobile Network Service Providers with Special Reference to Coimbatore City

IJRASET Publication

International Journal for Research in Applied Science and Engineering Technology IJRASET, 2020

View PDFchevron_right

INFLUENCE OF THE CUSTOMER EXPERIENCE ON SATISFACTION WITH MOBILE PHONES

Isra'a Affara

View PDFchevron_right

Toward a Model of Customer Experience - An Action Research Study within a Mobile Telecommunications Company

Alta Van der Merwe

2010

View PDFchevron_right

FACTORS AFFECTING CUSTOMER SATISFACTION AND PREFERENCE IN THE TELECOMMUNICATIONS INDUSTRY: A CASE STUDY OF MTN GHANA by Yirenkyi Kofi Ampomah (PG 4150810

BENJAMIN SASU

View PDFchevron_right

Experiential Marketing as a Mechanism to Deliver Value for Mobile Network Operators

Michael Boakye Yiadom

African Journal of Business and Economic Research, 2022

View PDFchevron_right

Customer Satisfaction in the Mobile Commerce

Daniela Popescul

View PDFchevron_right

CUSTOMER SATISFACTION WITH SERVICE QUALITY DIMENSIONS IN GHANA’S MOBILE TELEPHONY INDUSTRY: IMPLICATIONS FOR MANAGEMENT AND POLICY

SIMON NIMAKO

View PDFchevron_right

Perception of Marketing Mix and Overall Satisfaction in Technology-enabled Service: Are There Difference Across GSM Offerings?

Aminu Ahmad

View PDFchevron_right

Overall Customer Satisfaction in Ghana’s Mobile Telecommunication Networks: Implications for Manageme nt and Policy

SIMON NIMAKO

View PDFchevron_right

Impact of Mobile Marketing on Customer Loyalty in Jordan

Sulieman Al-hawary

International Journal of Web Applications

View PDFchevron_right

International Journal of Economics, Commerce and Management Licensed under Creative Common EMPIRICAL EVALUATION OF THE USE OF CELL PHONES AND CUSTOMER LOYALTY IN SMALL AND MEDIUM SCALE ENTERPRISES IN GHANA

Oliver Dzogbede

2015

View PDFchevron_right

ASSESSING THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY: A CASE STUDY OF THE CELLULAR INDUSTRY OF GHANA

Samuel Koranteng Fianko, Isaac Kwesi Nooni

View PDFchevron_right

Profile Features of Mobile Network Customers in Ghana as a Basis for Market Segmentation, Targeting and Positioning

Michael Boakye Yiadom

Information Management and Business Review

View PDFchevron_right

An empirical study on customer satisfaction: Mobile phone users in an emerging market

saiful hoque

Journal of Digital Convergence, 2019

View PDFchevron_right

MOBILE MARKETING AND EATERIES PERFORMANCE IN PORT HARCOURT

Otite W Idenedo

International Journal of Innovations in Marketing and Business Studies, 2020

View PDFchevron_right

Mobile Service Experience - a quantitative study

Teresa Sarmento

View PDFchevron_right

Effects of Service Quality on Customers Satisfaction on Botswana's Mobile Telecommunications Industry

Ratie Selelo

Archives of Business Research , 2017

View PDFchevron_right

Factors Affecting Customer Satisfaction of Mobile Services in Yemen

ozi kojek

View PDFchevron_right

Influencing Factors for Customer Satisfaction of Mobilemoney Services, with Special Reference to McAsh Service by Mobitel, Sri Lanka

Nalin Abeysekera

ELK Asia Pacific Journal of Marketing and Retail Management, 2016

View PDFchevron_right

Determinants of Customer Satisfaction in the Telecommunication Industry in Ghana: A Study of MTN Ghana Limited

Eric Oduro

International Journal of Marketing Studies

View PDFchevron_right

The effect of mobile service quality dimensions on customer satisfaction

Alper Ozer

Procedia-Social and Behavioral Sciences, 2013

View PDFchevron_right

Customer satisfaction/delight and behavioural intentions of cell phone network customers – an emerging market perspective

Mornay Roberts-Lombard

European Business Review, 2018

View PDFchevron_right

The Attitude of Mobile Users on Mobile Marketing: Case Study on Fast Food Restaurant at Bukit Bintang

Norwani Mohd Nazari

International Journal of Engineering & Technology, 2018

View PDFchevron_right

Satisfaction as a Determinant of Customer Loyalty Towards Mobile Communication

Boban Melović

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2014

View PDFchevron_right

The Impact of Branding on Consumer Satisfaction in Mobile Telecomunications Services

Zuzana Schlosserová, Milan Džupina

40th International Scientific Conference on Economic and Social Development – Buenos Aires, 10-11 May 2019 (Book of Proceedings), 2019

View PDFchevron_right