Proactive Translatology vis a vis Advertising Messages (original) (raw)

Translation of Advertisements: From Adaptation to Transcreation

Samar Charara

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Semiotic Problems in Translating Advertisements

Radegundis Stolze

Buletinul Stiintific al Universitatii Politehnica din Timisoara, Seria Limbi Moderne, 2004

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Advertising across cultures, where translation is nothing... or everything

Laura Cruz García

2018

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The Semiotic Role of Translation in Advertsising. The Case of the Bilingual Advertisement from a Comparative Aspect.

Evangelos Kourdis

Translation Studies in the New Millennium 7: 75-83 , 2009

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The role of translation in the production of advertisements

Cristina Valdés Rodríguez

Some sundry wits gathered together, 1997

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Advertisements as special instances of intersemiotic translation: an analysis of three multimedia campaigns

elsa simoes lucas freitas

Translation matters, 2019

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An Interdisciplinary Approach to Textual and Cultural International Advertisements

Mahmood Hashemian

4th International Conference on Applied Linguistics in Language Studies, 2016

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A Study on Advertisement Translation Based on the Theory of Eco-translatology

Phuc Nguyen

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Cross-Cultural Assumptions in the Translation of Advertising - How Realistic Are They?

Beverly J Adab

Across Languages and Cultures, 2000

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CREATIVITY IN ADVERTISING TRANSLATION

Cristina Valdés Rodríguez

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The Application of Transcreation Technique in Translating Mono- & Multimodal Advertisements in Algeria from 2011 to 2021

Lalia BELABDI

PhD Thesis, 2024

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Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero ( Hermes - Journal of Language and Communication in Business)

george rossolatos

Hermes Vol.50, 2013

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Advertising Pragmatics of Contemporary Media for Polylingualism and Polyculturalism

Oksana Chaika

International Journal of Social Science and Human Research, 2021

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The Persuasive Language of Advertisements

Adil khan, Asfia Khanam, Anam Shams

International Journal of English Language, Literature & Translation Studies , 2017

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E-C Advertisement Translation on Communicative Translation and Semantic Translation Theory

Qian DI

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Cultural Transfer in Advertisement Translation

Kenneth Au

Babel, 1999

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Giving Meanings to the Advertising Message – Heterogeneity of Interpretation and Homogeneity of the Interpretive Matrix of Interpreters

Longina Strumska-Cylwik

2015

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Intersemiotics in Contemporary Advertising. From Sign Translation to Meaning Coherence

Vasile Hodorogea

2015

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Analysis of Marketing Slogans from the Perspective of Translation Studies

Марія Хар

Молодий вчений, 2021

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A pragma-semiotic analysis of advertisements as multimodal texts: a case study

Chiara Pollaroli, Sabrina Mazzali-Lurati

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English Advertising Language Features and Translation

隽亚 查

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Translation of Advertising in Cross-Cultural Background

Xingyu CHANG

2020 3rd International Workshop on Advances in Social Sciences, 2020

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Advertising translation and pragmatics

Cristina Valdés Rodríguez

The Routledge Handbook of Translation and Pragmatics, 2019

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Intersemiotic translation in advertising discourse: plastic visual signs in primary function in communication

Evangelos Kourdis

In E. Zantides, Semiotics and Visual Communication: Concepts and Practices. Newcastle: Cambridge Publishing Company, 72-85, 2014

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Advertising discourse: a contrastive analysis of computer adverts in english and spanish

Laura Cruz García

2005

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Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English

Eva Espasa

Íkala, Revista de Lenguaje y Cultura

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Idioethnic Features of Multimodal Advertising Texts: a Case Study of Coffee Commercials

Ущаповська Ірина Василівна

2020

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Intertextuality in Advertising

Debashish Panigrahi

2013

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Commodified relations (a systemic-functional and multimodal analysis of the discourse of advertising)

Luizaca Andrade

Revista Recorte, 2011

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On the Discourse of Advertising Slogans: A Study of Advertising Language

Debosmita Biswas

Imperial journal of interdisciplinary research, 2016

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Ethnosotsiopragmatic and Psycholinguistic Features of Advertising Texts

IJRASET Publication

International Journal for Research in Applied Science & Engineering Technology (IJRASET), 2021

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Grammatical Parallelism in the Translation of Advertising Texts with Particular Reference to English and Arabic

D Mohammad Mehawesh

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The Translation of Advertising Texts in Culturally-Distant Languages: The Case of Spanish and Arabic

Pamela Faber Benitez

2012

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A Discourse Analysis of Thematic Advertisement

Juhari Sham Jusoh

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Lazović, V. (2012). “Content analysis of advertisements in different cultures”. English Language Overseas Perspectives and Enquiries , ELOPE, IX – Autumn, 39-51.

Vesna Lazović

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