Marketing (Electronic Commerce) Research Papers (original) (raw)

101 Followers

Recent papers in Marketing (Electronic Commerce)

It is not enough for conventional rules on traditional consumer protection to regulate remote contractual relations or online shopping. In the diversity and wide geographic environment of the global market through the Internet it can't provide adequate protection for the e-consumer. Most global legislations have intervened to amend the legal texts to be consistent with this development. The new rules have provided protection for the consumer in the pre-contractual stage through protection from misleading advertising and promotion of goods and services, as well as providing adequate information to the consumer about the product and the terms of the contract.

- by Anwar Tawil
- •
- Civil Law, Private law, Consumer Protection (Law), Marketing (Electronic Commerce)

This research examines the effects of electronic marketing on online purchasing behaviours in Accra in a case on Jumia Company. Using structured questionnaires, 70 respondents were selected randomly to fill out the questions. For the data analysis, Statistical Package for Social Sciences was used. The study used convenience and purposive sampling techniques. The results of the study conducted showed the impact electronic marketing has on consumer buying behaviour, the underlying challenges and benefits associated with electronic marketing and also contribute to the society’s database above the effects of electronic marketing on consumer behaviour. It is recommended that firms that operate e-commerce platforms should provide convenient and easy processes to facilitate its adoption and usage among online consumers. This will give confidence to the citizens to make online purchases.

- by Richard Tettey
- •
- Consumers & Consumption, Electronics, Consumer Behavior, Marketing Research

Online purchasing is the new process in the marketing system. The International electronic marketing is a grand this revolution of epoch. It is used to the computer, mobile phone and tap based shopping in India. The main objectives of this research paper is the factors influence the buying behaviour of the online shoppers and identify the most favorable online sites in Nagercoil city. Online shopping provides many choices to consumers than the traditional bricks-and-mortar retail stores. Online shopping is shopping while online or while on the internet. A lot of shoppers are using the internet now-a-days as internet provides a lot of advantage to shoppers. Online shopping includes flexibility, measurability and affordability. Moreover, online shopping has depended on the customer's attitude and their buying behaviour. Hence, an attempt has been made to study the buying behaviour of customers towards online shopping. The researcher suggested that Secured online payments, better to Electronic Stores, return policies and exciting discounts could help the perception of shopping benefits and Online marketers should reduce the delivery charges. The researcher concluded that concluded that Amazon. in is the most favorable online shopping sites and also it depicts that majority of the respondents preferred to buy through online because of accessibility.

With online shopping spreading quickly, China ' s e-commerce market is rapidly expanding; the e-commerce distribution bottlenecks gradual emerge. Logistics distribution has restricted the development of Taobao.It is proved that during the process of distributing activity, information processing and dispatching speed can be speeded up with computer, telecommunication and network technologies, so improving efficiency and competence greatly. Alibaba set up rookie network aimed at long-term growth. The necessary of setting up “Rookie network” as well as business models of“Rookie network” were detailed in this article. Last,the effects of Rookie Network on market was analyzed.

Marketing (Electronic Commerce) Research Papers (original) (raw)

Log In