Ogilvy (agency) (original) (raw)
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is now part of the WPP Group. It provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company's strategy division OgilvyRED became Ogilvy Consulting.
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| dbo:abstract | Ogilvy & Mather ist eine international tätige Werbeagentur, die mit knapp 500 Agenturen in 171 Städten und 125 Ländern weltweit vertreten ist. In der Eigendefinition versteht sich die Ogilvy Group als „eine 360°-Komplett-Dienstleistungsagentur, der es um Kommunikationsresultate geht“. Die Agentur wurde 1948 in New York von dem Werbetexter David Ogilvy unter dem Namen Hewitt, Ogilvy, Benson & Mather gegründet. Innerhalb der nächsten Jahre wuchs die Agentur, ab 1965 auch international. 1966 gingen Ogilvy & Mather als eine der ersten Werbeagenturen an die Börse. Seit 1989 gehört Ogilvy & Mather, wie die gesamte Ogilvy-Gruppe, zum Agenturnetzwerk WPP Group (Sitz London). In den Kreativ-Rankings der deutschen Fachpresse ist Ogilvy regelmäßig unter den ersten Fünf zu finden. In Deutschland betreut die Agenturgruppe insgesamt über 200 Kunden mit mehr als 330 Einzeletats. Der deutsche Hauptsitz ist in Frankfurt am Main auf der Darmstädter Landstraße. Zweigniederlassungen existieren in Düsseldorf und Berlin. In Österreich betreut die Ogilvy Österreich Group über 30 Kunden an ihrem Stammsitz in Wien. (de) Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is now part of the WPP Group. It provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company's strategy division OgilvyRED became Ogilvy Consulting. (en) Ogilvy adalah sebuah agen periklanan, pemasaran, dan hubungan masyarakat yang berkantor pusat di New York City. Perusahaan ini didirikan pada tahun 1850 oleh Edmund Mather sebagai sebuah agen periklanan di London. Pada tahun 1964, perusahaan ini dikenal dengan nama Ogilvy & Mather setelah bergabung dengan sebuah agen asal New York City yang didirikan pada tahun 1948 oleh David Ogilvy. Agen ini terkenal berkat hasil kerjanya dengan , American Express, dan IBM. Ogilvy kini menjadi bagian dari the WPP Group, salah satu perusahaan periklanan dan hubungan masyarakat terbesar di dunia. Perusahaan ini menyediakan layanan di enam bidang, yakni strategi merek, periklanan, keterlibatan dan perdagangan ritel, hubungan dan pengaruh masyarakat, transformasi digital, dan kemitraan. Divisi strategi dari perusahaan ini, OgilvyRED kini menjadi Ogilvy Consulting. (in) Ogilvy est une agence de publicité globale fondée à Madison Avenue par David Ogilvy. Ses clients historiques sont IBM, Coca-Cola Company, American Express, Nestlé. (fr) La Ogilvy (fino al 2018 conosciuta anche come Ogilvy & Mather) è una tra le più importanti agenzie pubblicitarie del mondo. È stata fondata nel 1948, a New York, da David Ogilvy con la partecipazione del fratello Francis Ogilvy (all'epoca presidente dell'agenzia ), di Anderson Hewitt (all'epoca account manager dell'agenzia J. Walter Thompson) e dell'agenzia britannica . (it) Ogilvy — международное агентство рекламы, маркетинга и связей с общественностью из Нью-Йорка. Основано в 1850 году Эдмундом Мэзером В Лондоне. В 1964 году фирма стала известна как Ogilvy & Mather после слияния с агентством в Нью-Йорке, которое было основано в 1948 году Дэвидом Огилви. В настоящее время агентство является частью WPP Group, одной из крупнейших в мире компаний по рекламе и связям с общественностью. Компания предоставляет услуги в шести областях: стратегия бренда, реклама, взаимодействие с клиентами и коммерция, связи с общественностью и влияние, цифровая трансформация и партнерство. Стратегическое подразделение компании OgilvyRED стало Ogilvy Consulting. (ru) Ogilvy & Mather är multinationell byrå inom annons, marknadsföring och public relations. Huvudkontoret ligger i New York och ägare är . Företaget har 497 kontor i 125 länder och ca 16 000 anställda. Ogilvy & Mather grundades 1948 av David Ogilvy under namnet Hewitt, Ogilvy, Benson, & Mather på Manhattan i New York. Ogilvy & Mather kom under 1950-talet under Ogilvys ledning att utvecklas till en av världens största och framgångsrika reklambyråer med huvudkontor på Madison Avenue i New York. 1964 inleddes ett partnerskap med den brittiska reklambyrån Mather & Crowther, vilket innebar att ett moderbolag vid namn Ogilvy & Marther skapades. WPP köpte 1989 Ogilvy Group för 864 miljoner dollar. Bland företagens tidiga framgångar märks reklamkampanjer för Guinness, Hathaway, Schweppes och Dove. Andra viktiga kunder blev American Express, BP, Ford, Barbie, , IBM, Kodak, Nestlé och Unilever. (sv) 奥美（英語：Ogilvy）是源自美國的跨國廣告、市場行銷及公關公司，目前為WPP集團旗下子公司，總部位於紐約。其最早歷史可追溯至艾德蒙·馬瑟（Edmund Mather）於1850年在倫敦創立的廣告代理商，1964年與大衛·奧格威（David Ogilvy）在1948年於紐約成立的廣告代理商合併後改為現稱，其英文原名即由奧格威與馬瑟兩字串聯而成。現今為世界最大的廣告代理商之一，因承製多芬、美國運通、IBM等跨國品牌的廣告作品而聞名。 (zh) |
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| rdfs:comment | Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is now part of the WPP Group. It provides services in six areas: brand strategy, advertising, customer engagement and commerce, public relations and influence, digital transformation, and partnerships. The company's strategy division OgilvyRED became Ogilvy Consulting. (en) Ogilvy est une agence de publicité globale fondée à Madison Avenue par David Ogilvy. Ses clients historiques sont IBM, Coca-Cola Company, American Express, Nestlé. (fr) La Ogilvy (fino al 2018 conosciuta anche come Ogilvy & Mather) è una tra le più importanti agenzie pubblicitarie del mondo. È stata fondata nel 1948, a New York, da David Ogilvy con la partecipazione del fratello Francis Ogilvy (all'epoca presidente dell'agenzia ), di Anderson Hewitt (all'epoca account manager dell'agenzia J. Walter Thompson) e dell'agenzia britannica . (it) Ogilvy — международное агентство рекламы, маркетинга и связей с общественностью из Нью-Йорка. Основано в 1850 году Эдмундом Мэзером В Лондоне. В 1964 году фирма стала известна как Ogilvy & Mather после слияния с агентством в Нью-Йорке, которое было основано в 1948 году Дэвидом Огилви. В настоящее время агентство является частью WPP Group, одной из крупнейших в мире компаний по рекламе и связям с общественностью. Компания предоставляет услуги в шести областях: стратегия бренда, реклама, взаимодействие с клиентами и коммерция, связи с общественностью и влияние, цифровая трансформация и партнерство. Стратегическое подразделение компании OgilvyRED стало Ogilvy Consulting. (ru) 奥美（英語：Ogilvy）是源自美國的跨國廣告、市場行銷及公關公司，目前為WPP集團旗下子公司，總部位於紐約。其最早歷史可追溯至艾德蒙·馬瑟（Edmund Mather）於1850年在倫敦創立的廣告代理商，1964年與大衛·奧格威（David Ogilvy）在1948年於紐約成立的廣告代理商合併後改為現稱，其英文原名即由奧格威與馬瑟兩字串聯而成。現今為世界最大的廣告代理商之一，因承製多芬、美國運通、IBM等跨國品牌的廣告作品而聞名。 (zh) Ogilvy & Mather ist eine international tätige Werbeagentur, die mit knapp 500 Agenturen in 171 Städten und 125 Ländern weltweit vertreten ist. In der Eigendefinition versteht sich die Ogilvy Group als „eine 360°-Komplett-Dienstleistungsagentur, der es um Kommunikationsresultate geht“. In Deutschland betreut die Agenturgruppe insgesamt über 200 Kunden mit mehr als 330 Einzeletats. Der deutsche Hauptsitz ist in Frankfurt am Main auf der Darmstädter Landstraße. Zweigniederlassungen existieren in Düsseldorf und Berlin. (de) Ogilvy adalah sebuah agen periklanan, pemasaran, dan hubungan masyarakat yang berkantor pusat di New York City. Perusahaan ini didirikan pada tahun 1850 oleh Edmund Mather sebagai sebuah agen periklanan di London. Pada tahun 1964, perusahaan ini dikenal dengan nama Ogilvy & Mather setelah bergabung dengan sebuah agen asal New York City yang didirikan pada tahun 1948 oleh David Ogilvy. Agen ini terkenal berkat hasil kerjanya dengan , American Express, dan IBM. Ogilvy kini menjadi bagian dari the WPP Group, salah satu perusahaan periklanan dan hubungan masyarakat terbesar di dunia. Perusahaan ini menyediakan layanan di enam bidang, yakni strategi merek, periklanan, keterlibatan dan perdagangan ritel, hubungan dan pengaruh masyarakat, transformasi digital, dan kemitraan. Divisi strategi dari (in) Ogilvy & Mather är multinationell byrå inom annons, marknadsföring och public relations. Huvudkontoret ligger i New York och ägare är . Företaget har 497 kontor i 125 länder och ca 16 000 anställda. Ogilvy & Mather grundades 1948 av David Ogilvy under namnet Hewitt, Ogilvy, Benson, & Mather på Manhattan i New York. Ogilvy & Mather kom under 1950-talet under Ogilvys ledning att utvecklas till en av världens största och framgångsrika reklambyråer med huvudkontor på Madison Avenue i New York. (sv) |
| rdfs:label | Ogilvy & Mather (de) Ogilvy (fr) Ogilvy (agen) (in) Ogilvy (it) Ogilvy (agency) (en) Ogilvy (ru) Ogilvy & Mather (sv) 奥美 (zh) |
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