The Influence of Customer Satisfaction, brand trust and Brand Loyalty on Purchase Intention: A Study of McDonald’s in Malaysia (original) (raw)

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2023, International Journal of Tourism and Hospitality in Asia Pasific

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BusinessMarketingBrand ManagementAdvertisingBrand LoyaltyCustomer SatisfactionCustomer RetentionReputationCustomer DelightPurchasingCustomer Advocacycustomer to customer