International Advertising and Communication (original) (raw)

Analysis of the Influence of Cultural Aspects on International Marketing and Advertising and Proposal of Appropriate Advertising Strategies: A Comparative Study Between Germany and Brazil of Bank and Beer Commercials

Areta Galat

2017

View PDFchevron_right

An Understanding Of Relation Between Cultures, Advertising And Globalization With Special Focus On Cross Cultural Communication

Muhammad Akif Hamid

View PDFchevron_right

Cross-Cultural Models in International Advertising and Consumer Behavior Research

Bahtiar Mohamad

Proceedings of the International Conference on Language Politeness (ICLP 2020), 2021

View PDFchevron_right

Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture Author(s

yatin gupta

View PDFchevron_right

Insights from Project GLOBE: extending global advertising research through a contemporary framework

Mary Sully de Luque

International Journal of Advertising, 2010

View PDFchevron_right

Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture

Rajeev Batra

1999

View PDFchevron_right

International advertising : how do culture and globalisation affect management decision-making

Carla Millar

1989

View PDFchevron_right

A Cross-Cultural Study of Global Brands Advertising Strategies in Iran

Mehrnoush Zeidabadi

2019

View PDFchevron_right

Global brand positioning and perceptions: international advertising and global consumer culture

Dana Alden

International Journal of Advertising, 2010

View PDFchevron_right

How Advertising Reflect Culture and Values: A Qualitative Analysis Study

Sherehan Hamdalla

Journal of Content, Community and Communication, 2019

View PDFchevron_right

A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies

anurag pratap

International Marketing Review, 2007

View PDFchevron_right

Cross-cultural analysis of the UK advertising content from non-UK perspectives

Frances Ekwulugo

2017

View PDFchevron_right

A content analysis of advertising in a global magazine across seven countries

Michelle Nelson, Hye-Jin Paek

View PDFchevron_right

A Review of “Marketing Across Cultures”

Nnamdi Madichie

Journal of International Consumer Marketing, 2010

View PDFchevron_right

Cultural Elements that Affect Customer Acceptance towards Global Product Advertisement

Norlida Kamaluddin

International Journal of Academic Research in Business and Social Sciences

View PDFchevron_right

Challenges in Cross Cultural Advertising

Yuni Retnowati

Jurnal Humaniora, 2016

View PDFchevron_right

Advertising a Product in South Asian Countries: A Study on Cultural Diversities

Anirudha Roy

View PDFchevron_right

A Multi-Country Examination of Hard-Sell and Soft-Sell Advertising: Comparing Global Consumer Positioning in Holistic- and Analytic-Thinking Cultures

Sandra Diehl

Journal of Advertising Research, 2014

View PDFchevron_right

Cross-Cultural Advertising of Coca Cola: Comparison Between USA and China

Akhil Saraf

View PDFchevron_right

Licensed under Creative Common DESIGNING, IMPLEMENTING AND COORDINATING THE GLOBAL MARKETING PROGRAMME

Remy Nyukorong

2017

View PDFchevron_right

Global Advertising, Attitudes and Audiences (Routledge Advances in Management and Business)

Tony Wilson

View PDFchevron_right

AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH

Thomas Salzberger

2005

View PDFchevron_right

China Compared with the US: Cultural Differences and the Impacts on Advertising Appeals

Hanlu Li

View PDFchevron_right

Comparative advertising in the global marketplace: The effects of cultural orientation on communication

Niraj Thakor

2000

View PDFchevron_right

Advertising and value formation: The power of multinational companies

Lynne M Ciochetto

Current Sociology, 2011

View PDFchevron_right

Global Advertising Practice in a Borderless World

Hari Sreekumar

Global Advertising Practice in a Borderless World, 2017

View PDFchevron_right

THE INFLUENCE OF CULTURAL VALUES IN ADVERTISING: EXAMPLES FROM CHINA AND THE UNITED STATES

Truc Nguyen

View PDFchevron_right

Global brand advertisements and the representation of localization in the example of Turkey

New Trends and Issues Proceedings on Humanities and Social Sciences (PROSOC)

New Trends and Issues Proceedings on Humanities and Social Sciences, 2016

View PDFchevron_right

Aspects of Advertising -A Cross-Cultural Study

Trilok K U M A R Jain, Swati Mishra

View PDFchevron_right

Globalisation of marketing communication?

Fred van Raaij

Journal of Economic Psychology, 1997

View PDFchevron_right