Consumer Behavior at Retail, Chapter 3 (original) (raw)

Innovations in Shopper Marketing: Current Insights and Future Research Issues

venkatesh shankar

2011

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Shopper Mode Shopper Marketing -from a shopper perspective

Khurshida Makhmudova

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Shopper Marketing & In-Store Marketing: An Introduction

Anne Roggeveen

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Guest Editorial Preface, Special Issue on Retailer-Consumer Relationships

Fabio Musso

International Journal of Applied Behavioural Economics (IJABE), vol. 1, n. 4,2012, pp. I-III. doi: 10.4018/ijabe.2012040104, ISSN: 2160-9802, EISSN: 2160-9810., 2012

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Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation

Robert Paul Jones

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From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model

J Jeffrey Inman

Journal of the Association for Consumer Research, 2018

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STUDYING CUSTOMER BEHAVIOR IN RETAIL STORES

Kampol Saengpeng

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Towards a typology of shoppers

Jack Lesser

Business Horizons, 1986

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Rajneesh Suri

Journal of Retailing, 2021

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Exploring the Consequences of Shopper-Facing Technologies: Their Effect on Shopper Experiences and Shopping Outcomes

Brian Spaid

2014

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Shopping with consumers usage as past, present and future research technique

Mary McGrath, tina M lowrey

Journal of Retailing and Consumer Services, 1995

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Retailing and the Consumer Behaviour

Andreea Tudor

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Retailing in a connected world

Anne Roggeveen

Journal of Marketing Management, 2013

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Shopping with consumers: reflections and innovations

Cornelia Otnes

Qualitative Market Research: An International Journal, 2005

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Preface of "Handbook of Research on Retailer-Consumer Relationship Development

Fabio Musso

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Shopper marketing strategy in food retailing

Zoran Bogetić

Ekonomika poljoprivrede, 2016

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Consumer Behaviour in retailing: Factors affecting conversion of footfall in retail stores

Dr. Abu Bashar

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Decision-making in the aisles: informing, overwhelming or nudging supermarket shoppers?

Jon Bird

Personal and Ubiquitous Computing, 2012

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UNLOCKING SHOPPING BEHAVIOUR IN THE NEW NORMAL

IAEME Publication

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Exploring Shopper Marketing Approach Implications On Brand Communication At The Point-Of-Purchase: An Expert's Opinion Qualitative Study

Clément Hck

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Consumer behaviour

Takiron Indonesia

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Emerging Issues in Retailing Research

Dhruv Grewal

Journal of Retailing, 2009

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The in-store shopping experience: A comparative study of supermarket and clothing store customers

Nic Terblanche

South African Journal of Business Management

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Fundamental patterns of in-store shopper behavior

Anne Sharp

Journal of Retailing and Consumer Services, 2017

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The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

Malaika Brengman

Technological Forecasting and Social Change

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Impact of Individual factors on Shoppers' Behaviour in Modern Retail Formats (MRFs) in Mangalore Impact of Individual Factors on Shoppers' Buying Behaviour in Modern Retail Formats (MRFs) in Mangalore

Shyam Sundar

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Consumer responses to shopper solutions in service settings

Christopher L Newman

Journal of Services Marketing , 2021

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Customers behavior

Tấn Phát Lê

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Shopper marketing: A new partnership perspective in marketing channels

شراره مفیدیان

Ekonomski horizonti, 2016

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Customer Experience Management in Retailing: Understanding the Buying Process

Nancy Puccinelli, Priya Raghubir

Journal of Retailing, 2009

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