The role of consumer speech acts in brand activism: A transformative advertising perspective
Linda D Hollebeek
Journal of Advertising , 2024
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Adversaries of Consumption: Consumer Movements, Activism, and Ideology
John Meyer
Journal of Consumer Research, 2004
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Overweight Consumers and Identity Projects
Risto Moisio
Identity and Consumption, 2012
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Consumers as legitimating agents: how consumer- citizens challenge marketer legitimacy on social media
Ella Lillqvist, Johanna Moisander
International Journal of Consumer Studies
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Dueling the consumer-activist dualism: The consumption experiences of modern food activists
Allison Gray
Future of Food: Journal on Food, Agriculture and Society, 2017
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Welch, D (2017) "Consumption and teleoaffective formations: Consumer culture and commercial communications" Journal of Consumer Culture, online ahead of print
Dan Welch
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We Are All Ballooning: Multimedia Critical Discourse Analysis of ‘Measure Up’ and ‘Swap It, Don’t Stop It’ Social Marketing Campaigns
Lily O'Hara
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The Lived Experience of Consumer Rebellion Against Marketing
Susan Dobscha
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Critical account of ideology in consumer culture : the commodification of a social movement
Alexandra Rome
2017
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New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption
mark tadajewski
Journal of Marketing Management , 2021
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Anti-consumption discourses and consumer-resistant identities
Helene Cherrier
Journal of Business Research, 2009
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Consumer resistance, coherent inconsistencies, and new consumption communities
Isabelle Szmigin
2008
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Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets
Daiane Scaraboto
Journal of Consumer Research
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Measuring the persuasive power of consumerist activism: An experimental study on the Polity model applied to food imitating products
Philippe Robert-Demontrond
Recherche et Applications en Marketing (English Edition), 2014
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Doing the Duck: Negotiating the Resistant-Consumer Identity
Sandra Smith, Karen V Fernandez, Amanda Brittain
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“Representing Consumers. Contesting Claims and Agendas”, in K. Soper et als. (eds) The Politics and Pleasures of Consuming Differently. Better than Shopping, Palgrave, London, 2009, pp.25-42.
Roberta Sassatelli
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The dividualised consumer: sketching the new mask of the consumer
Robert Cluley
Journal of Marketing Management, 2014
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Shaping the online fat acceptance movement: talking about body image and beauty standards
Adwoa Afful, Rosemary (Rose) Ricciardelli
Journal of Gender Studies, 2015
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Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources
Judith Fletcher-Brown
International Journal of Research in Marketing, 2021
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Evaluating social countermarketing success: resonance of framing strategies in online food quality debates
Iina Hellsten
Corporate Communications: An International Journal, 2020
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Communication, Consumers, and Citizens: Revisiting the Politics of Consumption
Lewis Friedland, Dhavan Shah
The ANNALS of the American Academy of Political and Social Science, 2012
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Fashionable subjects and complicity resistance: power, subjectification, and bounded resistance in the context of plus-size consumers
Eliane Brito
Consumption Markets & Culture, 2018
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Consumer Identity Work as Moral Protagonism: How Myth and Ideology Animate a Brand‐Mediated Moral Conflict
Craig Thompson
2010
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Social marketing and social movements: creating inclusive social change coalitions
Andrew Joyce
Journal of Social Marketing, 2018
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How Consumers Persuade Each Other: Rhetorical Strategies of Interpersonal Influence in Online Communities
Daiane Scaraboto
BAR: Brazilian Administration …, 2012
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Clicking Our Way to Conscious Consumption
Robert Kozinets
NIM Marketing Intelligence Review
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Consumer-Bloggers Mobilized in Marketing Campaigns: a Study of Opinion Leaders’ Authenticity Management in a Streetwear Community
Marie-Agnes Parmentier
ACR North American Advances, 2012
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New Consumption Communities: Resisting The Hegemony Of The Marketing Process Stream 23: Critical Marketing Visibility, Inclusivity, Captivity
Professor Marylyn Carrigan
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A conversational approach to consumer vulnerability: Performativity, representations, and storytelling
Luca M. Visconti
Journal of Marketing Management, 2016
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New Consumption Communities: Resisting The Hegemony Of The Marketing Process
Professor Marylyn Carrigan, Isabelle Szmigin
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Consumers as targets: Autonomy, accountability, and anticipation of the influence process
Robert Prus
Qualitative Sociology, 1994
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Representation of Consumerism in Grabfood Advertisement: A Critical Discourse Analysis
Bontisesari Wahyoedi
Journal of English Language and Culture
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Why art thou resisting? Consumer resistance to the 'citizen argument' of retailers
Mouna Benhallam
International Journal of Market Research, 2012
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Discursive struggle in online media - Perspectives on organization–consumer interaction
Ella Lillqvist
Aalto University publication series DOCTORAL DISSERTATIONS, 2016
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‘Who are you and stop polluting my community’: new insights into the study of online communities of consumption
Joel Hietanen, Pekka Mattila, Henri Weijo, Antti Sihvonen
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