Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Shopping (original) (raw)

Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending

Brian Wansink

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Trying Harder and Doing Worse: How Grocery Shoppers Track Their In-Store Shopping

Joost M.E. Pennings

2010

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THE INTERPLAY BETWEEN CATEGORY CHARACTERISTICS, CUSTOMER CHARACTERISTICS, AND CUSTOMER ACTIVITIES ON IN-STORE DECISION MAKING

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The Temporal Dimension of Shopping Behavior

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Shopper Eye-Cue: Understating the In-Store Decision Process With Field Eye-Tracking Data

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MENTAL BUDGET: INEFFICIENT CLAUSES OR CONSUMER RATIONAL CHOICES? LESSONS FROM COGNITIVE PSYCOLOGY

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