Pricing Policy Research Papers - Academia.edu (original) (raw)

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin... more

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin of economic security, which is based on research of turnover costs and working capital of trade enterprise is offered. Based on statistical data of trade enterprises, the types of prices by product range are determined, which form a stable economic situation and ensure economic security of trade enterprise. The necessity of forming the optimal price policy and selling prices of trade enterprises with the use of Pareto efficiency tools and construction of single-criteria and multi-criteria tasks, indicators of quality of commodity resources of trade enterprises is substantiated. Using the Excel software processor and the «Regression» function, economic-mathematical models of optimal prices for the product range of trade enterprises are built. The results testified to the effectiveness of the proposed model of the optimal pricing policy of trade enterprises, as the obtained values are within the minimum selling prices, which provides economic security of trade enterprises. The process of forming the pricing policy of trade enterprises to ensure economic security is proposed, which is based on the principles of pricing, appropriate methodological tools and monitoring of market environment factors. Organizational, economic, legal, social and market (marketing) mechanisms for the formation of effective pricing policy of trade enterprises aimed at ensuring economic security are identified. This study is practically interesting for personnel of trade enterprises, regardless of organizationallegal forms of ownership and activities, and theoretically-for researchers dealing with pricing.

Policy decision-making can be examined by three dimensions: rational, organisational, and political models. However, this article argues that the decision-making of public policy cannot be explained by rational model in consequence of... more

Policy decision-making can be examined by three dimensions: rational, organisational, and political models. However, this article argues that the decision-making of public policy cannot be explained by rational model in consequence of asymmetric information, procedures of organisations, and political circumstances. The argument, based on Graham T. Allison " s models of decision-making, also demonstrates that models of organisational process and governmental politics would better understand policy-making in the real world than theoretical rational model. To apply theory and practice, a case study of Thai rice price policy is employed to elucidate limitations of rational model and understanding of the complex processes associated with public policy decision-making in term of organisational process and governmental politics. In the scope of policy formulation and decision-making, the key question is " why did Thai government considerably raise agricultural subsidies in case of the rice pledging scheme after the 2007/08 global food price crisis? " These three dimensions of decision-making would be taken into account to answer the question. Consequently, the answer would show patterns of decision-making in case of rice pledging scheme which are substantially explained by models of organisational process and governmental politics because of several governmental agencies " routine since 1980s and politics of the 2007 general election respectively.

The consumption of organically produced food is gaining ground around the world due to growing consumers’ concerns for personal health. Nevertheless, researchersaddressed the intention-behavior gap pertaining to buying organic food and... more

The consumption of organically produced food is gaining ground around the world
due to growing consumers’ concerns for personal health. Nevertheless, researchersaddressed the
intention-behavior gap pertaining to buying organic food and called for more studies on consumers’
actual purchasing behavior. In order to understand this disparity, the current study examined the
relationship among health consciousness, pricing policy, consumer trust, personal attitude, and
purchasing behavior of organic food among university students. In addition, this research examined
the moderating impact of word of mouth (WOM). This research adopted a quantitative method and
employed convenience sampling to administer survey questionnaires to buyers of organic food in five
Chinese universities between November 2020 and February 2021. A total of 335 questionnaires were
collected and used for data analysis. Structural equation modeling results revealed that purchasing
behavior is positively related to health consciousness and negatively influenced by pricing policy,
while personal attitude and consumer trust had an insignificant association with students’ buying
behavior of organic food. Further, WOM had a positive moderating impact on the relationship
between health consciousness and purchasing behavior; and was found to strengthen the negative
relationship between pricing policy and organic food purchasing behavior. This study presents some
critical implications for researchers and organic food retailers and marketers.

Over the past decades, an evolving global debate was held, whether the public utilities should be owned and operated by government or private companies. In this paper, we researched if the type of corporate ownership affects the operation... more

Over the past decades, an evolving global debate was held, whether the public utilities should be owned and operated by government or private companies. In this paper, we researched if the type of corporate ownership affects the operation of market utilities in Greek telecommunications market. Specifically, we used a panel dataset that includes the pricing policy of services in telephony (fixed and mobile) and Internet, and examined whether this differs between private and government-owned corporations. The data were collected by 44 of the most important telecommunication companies-fixed and mobile telephony, and Internet-during the period 1993-2008. The method of interviews has been used for obtaining data and descriptive statistics used for their evaluation, using SPSS. A little difference between public and private systems of service pricing was found.

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin... more

The article considers the problem of ensuring the economic security of trade enterprises by forming an optimal pricing policy. The methodology of formation the minimum and maximum selling prices of trade enterprise, maintenance of margin of economic security, which is based on research of turnover costs and working capital of trade enterprise is offered. Based on statistical data of trade enterprises, the types of prices by product range are determined, which form a stable economic situation and ensure economic security of trade enterprise. The necessity of forming the optimal price policy and selling prices of trade enterprises with the use of Pareto efficiency tools and construction of single-criteria and multi-criteria tasks, indicators of quality of commodity resources of trade enterprises is substantiated. Using the Excel software processor and the «Regression» function, economic-mathematical models of optimal prices for the product range of trade enterprises are built. The results testified to the effectiveness of the proposed model of the optimal pricing policy of trade enterprises, as the obtained values are within the minimum selling prices, which provides economic security of trade enterprises. The process of forming the pricing policy of trade enterprises to ensure economic security is proposed, which is based on the principles of pricing, appropriate methodological tools and monitoring of market environment factors. Organizational, economic, legal, social and market (marketing) mechanisms for the formation of effective pricing policy of trade enterprises aimed at ensuring economic security are identified. This study is practically interesting for personnel of trade enterprises, regardless of organizationallegal forms of ownership and activities, and theoretically-for researchers dealing with pricing.

Chain-stores now dominate most areas of retailing. While retailers may operate nationally or even internationally, the markets they compete in are largely local. How should they best operate pricing policy in respect of the different... more

Chain-stores now dominate most areas of retailing. While retailers may operate nationally or even internationally, the markets they compete in are largely local. How should they best operate pricing policy in respect of the different markets served - price uniformly across the local markets or on a local basis according to market conditions? We model this by allowing local market differences, with entry being inevitable in certain markets while being naturally or institutionally blockaded in others. We show that practising price discrimination is not always best for the chain-store. Competitive conditions exist under which uniform pricing can raise profits.