Consumer Confusion in Online Mass Customization (original) (raw)
Consumer Confusion in Internet-Based Mass Customization: Testing a Network of Antecedents and Consequences
Kurt Matzler
Journal of Consumer Policy, 2011
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Spoiled for choice: Consumer confusion in Internet-based mass customization
Kurt Matzler
2007
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Online Mass Customization Confusion and the Moderating Impact of Online Expertise
Asoka Malkanthie
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Online Mass Customization and the Customer Experience
Arnold Kamis
2004
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Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator An empirical examination
Chiara Grosso
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Perceived value of the mass-customized product and mass customization experience for individual consumers
Aurelie Merle, Elyette Roux
Production and Operations Management, 2010
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Synergic Effects of Sales-Configurator Capabilities on ConsumerPerceived Benefits of Mass-Customized Products
Enrico Sandrin
International Journal of Industrial Engineering and Management
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Consumer decision quality in mass customisation
Richard So
International Journal of Mass Customisation, 2006 Vol.1 No.2/3, pp.176 - 194., 2006
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Success Factors for Mass Customization: A Conceptual Model
Karel Jan Alsem, Thijs Broekhuizen
Journal of Market-focused Management, 2002
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The Acceptance of Mass Customisation When Shopping Online in the US
Caitlin Scully
2016
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Customer Involvement, Modularization of Products, and Mass Customization: Their Relationship and Impact on Value to Customer and Competitiveness
Ayman B Abdallah
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Why Consumers are Wiling to Pay for Mass Customized Products: Dissociating Product and Experiental Value
Elyette Roux, Aurelie Merle
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Linking Sources of Consumer Confusion to Decision Satisfaction: The Role of Choice Goals
Paurav Shukla
Psychology & Marketing, 2013
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Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
Andreas Kaplan
Journal of Product Innovation Management, 2007
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Consumer satisfaction with a mass customized Internet apparel shopping site
Mary Damhorst
International Journal of Consumer Studies, 2011
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The mediating role of co-design between antecedence of mass customization and customer satisfaction
Nelly Karma
2014
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Dimensions and consequences of costumer e-confusion in online buying behavior
Kurt Matzler
2005
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Understanding the perceived value of mass customization: the distinction between product value and experiential value of co-design
Aurelie Merle, Elyette Roux
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Perceived assortment and consideration of customized products
John Godek
The International Review of Retail, Distribution and Consumer Research, 2018
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Towards an Understanding of How the Capabilities Deployed by a Web-based Sales Configurator Can Increase the Benefits of Possessing a Mass-Customized Product
Alessio Trentin
2014
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Individual differences, motivations, and willingness to use a mass customization option for fashion products
Ann Marie Fiore
European Journal of Marketing, 2004
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A Review of E-mass Customization as a Branding Strategy
Klaus Schoefer
Corporate Reputation Review, 2019
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Do customization programs of e-commerce companies lead to better relationship with consumers?
Yuri Lee
Electronic Commerce Research and Applications, 2012
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The Effect of Sales Configurator Capabilities on the Value Perceived by the Customer Through the Customization Process
Alessio Trentin
2013
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Consumer Confusion and its Precedent Factors: A Conceptual Framework
International Res Jour Managt Socio Human
isara solutions, 2018
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Towards a Conceptual Model of Consumer Confusion
Mo Yamin
Advances in Consumer Research, 2005
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Exploring consumers' willingness to pay for online customisation and its marketing outcomes
Pingjun Jiang
Journal of Targeting, Measurement and Analysis for Marketing, 2002
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The Effect of Consumer Confusion Proneness on Word of Mouth, Trust, and Customer Satisfaction
malisa rosadi
2016
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Mass customization: the key to customer value?
Brian Squire
Production Planning & Control, 2004
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