Package Holiday Research Papers - Academia.edu (original) (raw)

Are you in a situation where your children like screaming almost every moment every day? Are you and your beloved spouse never stop arguing almost about everything? If you are in such a situation you may seriously stress out. While... more

- by
- •
- Travel & Tourism, Holidays, Package Holiday
- by David Uzzell
- •
- Semiotics, Tourism Studies, Package Holiday

Visit To Himachal provide a wide range of Himachal Pradesh Tour Packages starting from 5000Rs to 30000rs and higher for 1 adult. Days of tour can vary from 3-7 days depending on the tourists. You can customize your package according to... more

- by Visit To Himachal
- •
- Travel & Tourism, Tourism, Travel and Tourism Industry, Travel

Healing dan silaturahmi bersama Keluarga di Daerah Istimewa Daerah Istimewa Yogyakarta, yang bukan hanya sebatas julukan buat kota ini. semua orang yang menetap atau hanya singgah di sana pasti setuju bahwa kota Yogyakarta memang spesial. Bukan hanya karena masih kentalnya budaya di sana namun juga mempunyai tempat-tempat wisata yang sangat diminati masyarakat dalam juga luar negri. Bahkan kota ini menjadi pilihan buat sebatas melepas penat dari lelahnya pekerjaan, hirukpiruk kota, atau mencari kenyamanan.

- by farhan ginanjar
- •
- Holidays, Package Holiday, National Holidays
- by Xie Chengzhou
- •
- Performance, Responsibility, Tourism, Package Holiday
- by Adriana Budeanu
- •
- Environmental Engineering, Tourism Studies, Social Sciences, Cleaner Production

Kami adalah agen/biro wisata yang melayani paket wisata khususnya di daerah Yogyakarta. Berbagai macam paket wisata seperti wisata alam, wisata candi, wisata gua, wisata kuliner, wisata pegungungan, wisata adventure, wisata honeymoon,... more

- by Surga Wisata Jogja
- •
- Tourism Studies, Tourism Marketing, Tourism Management, Travel Writing
- by Nigel Morgan
- •
- Marketing, Branding, Travel Management and Tour Operations, Tourism
- by Elizabeth Ineson
- •
- Branding, Travel Management and Tour Operations, Package Holiday

Despite the size, economic importance and interest value of the tourism industry with its multifaceted nature, there is a dearth of brandingrelated research on the sector. Taking a qualitative approach (based on interviews and focus groups), this paper explores the role and significance of brands in the UK air tour operating market, with the focus on the process of consumer choice and decision making. Its aim is to extend the scope of existing research and pave the way for further study in this important and underaddressed area. The paper argues that the special characteristics of the tour operating industry add an extra dimension to any marketing strategy involving the building of a strong, identifiable brand. After contextualising branding by briefly reviewing its development, general application, and its emotional and symbolic associations, it looks at some specific characteristics of the inclusive air tour within the framework of the consumer ‘holiday experience’. The paper conc...

- by nigel morgan
- •
- Marketing, Branding, Travel Management and Tour Operations, Tourism

Travel Pulau Seribu jakarta indonesia kepulauan seribu wisata.Pulau Bidadari, Pulau Pantara, Pulau Kotok, Pulau Putri, Pulau Ayer, Pulau Sepa, pulau tidung, pulau macan, Pulau Pelangi, Pulau Pari, Pulau Bira, Pulau Genteng, Pulau Harapan.... more

- by kepulauan seribu
- •
- Travel & Tourism, Travel, Jakarta, Holidays

This paper analyses the development of the European package tour market paying particular attention to the two major package tour markets in Europe, the UK and Germany. It shows how both markets show high concentration with the top three firms supplying over half the market. Despite this similarity in market structure, UK and German package tour operators show great differences in conduct and performance. Whereas the UK market is characterized by fierce price competition, low profit margins, and high rates of entry and exit, the German market has none of these characteristics. It is argued that the UK market is a contestable market in Baumol's terms whereas the German market is a stable oligopoly. The competitiveness of the UK market has led firms to concentrate on the home market to protect market share. The oligopolistic nature of the German market has prevented more growth for German firms in their home market and has led to expansion into other European markets. These points are highlighted by an analysis of data from the FVW International survey of European tour operators for the period 1988-1993. This paper analyses the similarities of, and the differences between, the UK and German package tour operator markets. These two markets dominate the European package tour industry. Both the UK and Germany have a high level of concentration in the package tour market, with the top three firms supplying over half of the market, and both these markets have shown rapid growth since the 1960s. There are major differences between the UK and German markets, however. Whereas German operators have expanded into other European markets

- by greg richards
- •
- Tourism Studies, Tourism Marketing, Tourism Management, Competition

Welcome To Lembang Bandung west java indonesia Vacation :)

- by sigit april
- •
- Tourism Marketing, Science Education, Itinerary, Hiking
- by Annette Pritchard
- •
- Marketing, Branding, Travel Management and Tour Operations, Tourism

The paper begins with a brief discussion of the way in which traditional psychology would approach the subject of decoding the myths and meanings which package holiday companies seek to communicate through their holiday brochures. This approach is contrasted with an analysis using semiotic techniques. The approach is essentially a cognitive one in which it is suggested that holiday companies attempt to attract holidaymakers not through the overt and superficial attributes of holiday destinations as portrayed in the brochure photographs, but by providing the reader with a range of cultural tools with which fantasy, meaning, and identity can be created and constructed. The holidaymaker becomes an active participant in the creation and maintenance of ideology and myth.
Keywords: semiotics, signs and systems, holiday brochures, ideology, culture.

- by David Uzzell
- •
- Marketing, Semiotics, Tourism Studies, Tourism

pulau seribu, travel pulau putri, wisata, holidays, vacation

- by kepulauan seribu
- •
- Travel and Tourism Industry, Travel, Traveling, Scuba Diving