Consumer Economics Research Papers - Academia.edu (original) (raw)

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- Economics, Consumer Economics, Philosophy

In 1899, MIT chemist Ellen H. Richards (1842-1911) instigated a series of annual "Lake Placid Conferences" (1899-1908) that became known as the foundation of the home economics movement. Richards's first interest was in improving the household's well-being by using sanitary and nutrition sciences, an objective that was passed on to the movement. However, by the 1920s, home economists rather identified their field of expertise as the "science of consumption," emphasizing the idea of "rational consumption." My aim in this article is to give an account of how this shift in focus came about, by telling the story of the home economics movement founded by Richards. I examine how the movement problematized consumption by highlighting its relationship, and perception of itself, regarding economics. I argue that the concept of consumption was central to the structuring of the movement from its beginning and allowed home economists to claim it as their field of expertise because, as they believed, economists were not addressing the issue.

- by David Philippy
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- History, Economics, Consumer Economics, History of Economic Thought

This resource book is intended for a one-semester model course for high school economics for eleventh- and twelfth-grade students. The seven units in the book are linked to content ordinarily found in microeconomic and macroeconomic courses. Each unit contains 5 to 11 lessons, an author's note to the teacher, an author's letter to the students, classroom instructional materials, and sample test items. Each self-contained lesson contains a summary of economic content, an economic reasoning summary, instructional objectives, procedures, and student materials. The seven units in the resource book are: (1) "Why Economics Is Important"; (2) "Supply and Demand"; (3) "Consumers and Producers"; (4) "The Role of Government in Economics"; (5) "Macroeconomics"; (6) "Macroeconomics: Forecasting Our Economic Future"; and (7) "International Economics Issues." The book concludes with a section on extending teaching activ...

- by Donald Wentworth
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- Economics, Consumer Economics, Microeconomics, Macroeconomics

The federal system for distributing student financial aid rivals the tax code in its complexity. Both have been a source of frustration and a focus of reform efforts for decades, yet the complexity of the student aid system has received comparatively little attention from economists. We describe the complexity of the aid system, and apply lessons from optimal tax theory and behavioral economics to show that complexity is a serious obstacle to both efficiency and equity in the distribution of student aid. We show that complexity disproportionately burdens those with the least ability to pay and undermines redistributive goals. We use detailed data from federal student aid applications to show that a radically simplified aid process can reproduce the current distribution of aid using a fraction of the information now collected. * Comments welcome: susan_dynarski@harvard.

- by Judith Scottclayton and +1
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- Consumer Economics, Behavioral Sciences, Resource Allocation, Behavioral Economics

Essays, opinions, and professional judgments are welcome in this section of EP.Forum articles speak to and about the philosophical and ethical dilemmas of our profession. Authors are invited to express their views to encourage constructive dialogue centered on issues. To keep the dialogue substantive, other articles motivated by previousForum presentations should have independent titles and themes. Items labeled "Comments on ... " and "Rejoinder to ... " will not be pubished inForum — such responses are welcome and encouraged in theIn Response section of EP. Standard citations and reference lists should acknowledge and identify earlier contributions and viewpoints. Manuscripts should not exceed 10 double-spaced typewritten pages in length.

- by Michael Scriven
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- Sociology, Consumer Economics, Needs Assessment, Business and Management

Organic and other environmental and social marketing devices seek to connect producers and consumers more directly and reward environmentally and socially superior production systems. Some researchers have observed that these schemes may introduce mechanisms of exclusion, creating an elite group of certified smallholders while putting non-certified farmers at a distinct disadvantage and introducing division among people whose true interest may lie more in relations of solidarity and cooperation. The trade and regulatory environment that smallholder coops must navigate is increasingly complex and adaptation to its requirements has important implications for farmer organizations. Standards applied to certify smallholder production systems tend to be developed with regard to first-world consumer interests and imposed in a top-down fashion by certification agencies and intermediaries, with little or no farmer participation. Especially in the tropics, agricultural standards that reflect temperate country conditions may place unnecessary burdens on growers who attempt to meet agronomic norms that are irrelevant to local agroecologies. After providing a summary of organic farming and certification in Mexico over the past two decades, we discuss three emerging trends: the advent of contract agriculture in organic production, the appearance of a new, environmentally-based coffee certification system intended to favor bird conservation, and a recent government program to support transition to organic production. All three trends involve certain contradictions, both with the foundational social and ecological goals of organic agriculture and with the interests of small farmers. r

- by Ronald Nigh
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- Marketing, Sociology, Human Geography, Consumer Economics

We are facing rapid changes in the global climate, and these changes are attributable to human behavior. Humans produce this global impact through our use of natural resources, multiplied by the vast increase in population seen in the past 50 to 100 years. Our goal in this article is to examine the underlying psychosocial causes of human impact, primarily through patterns of reproduction and consumption. We identify and distinguish individual, societal, and behavioral predictors of environmental impact. Relevant research in these areas (as well as areas that would be aided by greater attention by psychologists) are reviewed. We conclude by highlighting ethical issues that emerge when considering how to address human behavioral contributions to climate change.

- by Janet Swim
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- Psychology, Cognitive Science, Social Psychology, Consumer Economics

The retention curve for knowledge acquired in a consumer behavior course is explored in a longitudinal study, tracking individual students from 8 to 101 weeks following course completion. Rasch measurement is used to link tests and to achieve intervally scaled measures of knowledge. The findings indicate that most of the knowledge gained in the course is lost within 2 years. Evidence is provided that knowledge acquired at a deep level of understanding is more likely to be retained than knowledge acquired at a surface level of understanding, and knowledge tested more than once during a course is more likely to be retained than knowledge tested only once. No significant differences in retention were observed related to material covered in a project. Implications are discussed.

- by Don Bacon
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- Marketing, Consumer Economics, Consumer Behavior, Marketing Education

The present article introduces the concept of Motivating Operation (MO) to the context of consumer choice and discusses the function of the concept of MO in the context of the Behavioral Perspective Model (BPM). Including MO as part of the consumer behavior setting leads to a more comprehensive analysis and, as a result, improves our understanding of the complex world of contingencies operating within consumer situations. First, the concept of MO helps to distinguish between discriminative and motivational functions of antecedents in the consumer behavior setting. Second, the MO concept includes both unlearned and learned motivating effects. Third, we will argue that some types of rules could also be MOs. A functional analysis of consumer choice should take into consideration the concept of MO because it is a contribution to the ongoing discussion to describe and classify antecedent variables that influence consumer behavior.

The purpose of this study was to examine high school adolescents' clothing shopping frequency, expenditure, purchase motivations, information sources, and store selection criteria and to determine the similarities and differences between male and female as well as impulse and nonimpulse shoppers. A survey design was used to collect the data. One hundred thirty-seven high school students, in 9th to 12th grade, 69 males and 68 females, were recruited. Similarities were found between male and female participants. They spent similar amounts of money on clothing and had similar degrees of conformity, sexual attraction, and recognition motivations. For both genders, friends were the most important clothing information source, and price was the most important criterion for store selection. Significant differences were also found between genders. Female participants shopped significantly more often than males and had higher recreation clothing purchase motivation. Certain information sources, such as friends and magazines/books, had more influence over clothing purchase decisions made by females compared to males. Certain criteria such as product variety/availability and store display carried more weight for females than males when making a store selection. When impulse and nonimpulse shoppers were compared, significant differences were found in all the clothing behaviors examined in the study (i.e., clothing shopping frequency, expenditure, purchase motivations, information sources, store selection criteria). Educational and marketing implications are recommended.

- by jessie yu
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- Marketing, Sociology, Consumer Economics, Applied Economics

Ending the use of cash in the United States can provide substantial social and economic gain while requiring only modest levels of investment. One primary benefit is the reduction of cash-related crimes. Because most street crime is committed to obtain cash or uses cash as a transaction medium, elimination of cash will dramatically reduce crime. Technology has advanced in the United States to a point where a cashless society is now feasible, and the benefits of eliminating cash may be more easily obtained. This report illustrates how changing to an electronic cash system, the U.S. Electronic Money System (USEMS), would wholly eliminate certain classes of crimes, severely reduce the incidence of others such as drug crime, and shrink the underground economy. A description of the cashless society explains how USEMS would function, security considerations, rights of privacy, and other basic issues. The report also demonstrates how hundreds of billions of dollars in benefits to both public and private sectors would result from its implementation.

- by David Warwick
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- Economics, Consumer Economics, Monetary Systems

Loyal alumni are a mainstay of fi nancial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to fi nd in a healthy university brand community. Most importantly, this research demonstrates the powerful contribution that understanding and managing brand community can make to those interested in the advancement of higher education. We fi nd that integration within a university brand community explains important loyaltyrelated behaviors such as future donations to the university and the purchase and display of university logo merchandise.

- by James McAlexander
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- Marketing, Economics, Consumer Economics, Higher Education

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please... more

- by Aytül Özdemir
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- Cultural Studies, Consumer Economics, Creativity, Conflict Resolution

In order to predict which persons approach the task of shopping strategically, we constructed a measure of locus of control focused specifically on consumer behaviors and outcomes. Psychometric evaluations of the 14-item Consumer Locus of Control scale indicated that it was a reliable instrument whose characteristics were replicated in two separate samples. The scale was used to predict shopping behavior ranging from impulsive to strategic. The measure of consumer locus of control was significantly related to consumer behavior, whereas measures of economic and generalized locus of control proved to be unrelated to shopping effort, planning, and product knowledge. The more internal their consumer control beliefs, the more likely were subjects to be planful and purposive in the act of shopping.

- by Robert Kerton
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- Marketing, Psychology, Cognitive Science, Consumer Economics

- by Donald Wentworth
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- Economics, Consumer Economics, Microeconomics, Macroeconomics

This student activities book is intended for a model one-semester course for high school economics for eleventh-and twelfth-grade students. The seven units in the book are linked to content ordinarily found in microeconomic and macroeconomic courses. Each unit contains 5 to 11 lessons, an author's note to the students and classroom instructional materials. Each lesson contains a summary of economic content, an economic reasoning summary and student materials. The seven units in the activities book are: (1) "

- by Donald Wentworth
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- Economics, Consumer Economics, Microeconomics, Macroeconomics

Household equipment research has been conducted continuously, but at a relatively low level, in a number of colleges and universities throughout the 75 year history of the American Home Economics Association. Researchers have responded to needs of families for information regarding new appliances or innovative features on appliances. Energy and consumer protection have been frequent topics in recent years. Titles of many studies prior to 1950 reflected concerns of engineers engaged in product development; those since 1950 are more reflective of the concerns of marketers. If household equipment research is to continue, researchers in the field must cooperatively address the interrelated problems of conceptualization, visibility, funding, and a "reactive" perspective.

- by Rebecca Lovingood
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- Marketing, Sociology, Consumer Economics, Home Economics

In recent decades scholars have acknowledged that transactions in the informal economy have not vanished with modernization and industrialization as expected but rather remain an important contemporary aspect of overall production and consumption across the world, in both developing and developed countries. Yet little is known about the profile of the consumers in this realm or what drives them to purchase from the informal economy. A systematic review of the literature investigating consumption in the informal economy reveals a severely underdeveloped area of consumer studies with significant gaps in terms of its theoretical approaches, methods and regional coverage. The findings of the existing literature is that multiple motives are used by consumers for justifying their purchases in the informal economy beyond the dominant simplistic view that they do simply for financial gain or for a lower price (namely, it identifies social ends and failures in formal market provision in terms of availability, speed of provision and quality). The outcome is a recognition that responsibility to reducing this phenomenon with negative effects on governments, businesses, workers and consumers lies not just with public authorities but also practitioners who need to correct the failures in formal market provision. The significant gaps identified in the literature are then used to highlight a comprehensive future research agenda, which includes the need for the development of an institutionalist theoretical perspective when explaining consumers‘ participation in the informal economy and social marketing interventions.

- by Colin Williams
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- Marketing, Economics, Consumer Economics, Sustainable Production and Consumption

Today childhood takes place within a multimedia context where education, marketing and entertainment operate together in one big melting pot. Childhood is commodified, a situation not everybody seems happy with. Due to increasing exposure with violence and sexual activities, for example in children's games, children seem to lose the chance to be real children. In the discussions about this commodified childhood, innocence and nostalgia seem omnipresent concepts. In this article we first analyse the discourse about the innocence of childhood as presented by Neil Postman in his bestseller "The Disappearance of Childhood." Here, childhood is seen as a period which can mainly be characterised in terms of a "not yet." However, Postman's view on childhood presents only one side of the romantic continuum. The other side -in which the child appears as having a nature of her own -can be illustrated by "On naïve and sentimental poetry," an essay written by Friedrich Schiller in 1795. Both opposing views on childhood can lead to a different interpretation of the innocence of childhood. Finally, Schiller's dichotomythe naïve versus the sentimental poet -can be seen as a useful leg up to the clarification of nostalgia which seems to go hand in hand with the feeling of the loss of (one's own) childhood.

- by Bruno Vanobbergen
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- Consumer Economics, Poetry

Two program evaluations are described to demonstrate two very different methodologies and consumer orientations. The first, a patient satisfaction survey commissioned by a medical center, used surveys as part of a larger continuous multipurpose evaluation process, and the second, the ZooGardens ev,Aluation, was a one-time multimethod evaluation of a small interagency program. In the patient satisfaction survey quarterly reports were reviewed and administrators were interviewed to help develop the surveys. The ZooGardens evaluation, which was requested by the Birmingham (Alabama) Park and Recreation Board, used both quantitative and qualitative methods, drawing on interviews, surveys, observations, document analysis, and daily attendance records. The characteristics that seemed to increase the positive impact of both evaluations and defined them as real and practical include the following: (1) timeliness; (2) responsiveness to client perceived needs; (3) responsiveness to client focus; and (4) flexibility. In both of these evaluations working relationships with program managers have been excellent, a factor contributing to positive impact. Four tables summarize some evaluation findings. (Contains 6 references.) (SLD)

- by Maryann Durland
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- Program Evaluation, Consumer Economics, Qualitative Research, Observation

Little attention has been paid to why consumers choose to purchase goods and services from the informal economy. Similarly, few studies have been conducted on consumer behaviour in relation to informal markets during the COVID-19 pandemic. The aim of the article is to evaluate, for the first time, whether the COVID-19 pandemic influenced consumer behaviour in relation to the informal economy. Qualitative evidence collected in Iași, Romania, is reported. The finding is that the most important motives for purchasing goods and services from the informal economy are related to social ends, such as supporting local businesses, maintaining relationships with others, and enhancing sustainable development. The novel finding of this research is that community exchange in the form of mutual aid and reciprocity is not activated only for friends, neighbours, kin or work colleagues but also for local businesses facing financial difficulties. The customers are displaying solidarity and empathy for their situation. As such, this article adds to previous findings indicating that the motivation of lower cost is not the universal rationale for purchasing from the informal economy as many consumers choose to make purchases from informal market driven by social rationales. The paper ends by discussing the policy implications of the findings.

- by Colin Williams
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- Management, Marketing, Economics, Consumer Economics

Abstract: This paper examines the effects of Saturday morning cartoons on children's perceptions of social reality. The study consisted of an analysis of programs appearing between 8 and 11 o'clock in the morning on September 15, 1990, and June 9, 1992, focusing on the ethnicity, gender, and age of characters, the positive or negative portrayal of characters, and the characters' positions of authority. The study found that the Saturday morning cartoons reviewed contained few older characters, and that the majority of these ...

- by Karen Swan
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- Consumer Economics, Values, Social Cognition

""Purpose: the objective of this paper is to explore consumers' attitudes towards organic food in the capital of Egypt; moreover, there is a need to identify the motivations and barriers towards organic food consumption, as well as the willingness to pay for these products.
Methodology: to achieve the purpose of this study, a field research - interview approach was selected. Data was collected through a questionnaire that targeted three groups of people in Cairo city: students at the Faculty of Agriculture at Cairo University, staff of the Faculty of Agriculture at Cairo University, and consumers of Carrefour hypermarket. Respondents were asked to fill in the questionnaire during a face-to-face interview.
Findings: health concern is the first motivation of organic food consumers in Egypt; moreover, it is the first motivation for which consumers are willing to pay an extra premium for organic food over the price of conventional food. High prices of organic products and distrust of organic products’ genuineness are the major barriers towards organic food consumption.
Limitations: future studies in the field of organic food consumption will be more valuable if a broader survey takes place taking into consideration the population from all over the country. More places in Egypt need to be chosen, with other cities and people from all levels included (high class areas, people in popular areas, farmers in rural areas), in order to generalize the results.
Originality: this paper is one of few researches focusing on organic food consumption in Egypt.""

- by Athanasios Chymis and +1
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- Consumer Economics, Consumer Behavior, Egypt, Organic Food
- by Signe Nelgen
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- Consumer Economics, Agricultural Development, Biotechnology, Agricultural Economics

The idea that consumers differ in the amount and type of effort they put into shopping is not new to marketing. Consumer Involvement is a need-based motivational attitude toward information systems and their development. The Means-Ends Chain (MEC) approach is used to identify the consequences and values that consumers attach to product attributes. Attributes differentiate competing products from each other in the mind of the consumers. Consumers' involvement with purchasing influences their purchase behavior and that different consumer types (market segments) can be identified on the basis of their involvement. Purchasing involvement is a promising variable in marketing for three reasons. First, it may be combined with products and situation involvement to better explain buying behavior. Second, it is possible that purchasing involvement may be significantly related to personality variables. Third, and perhaps of most immediate practical significance, purchasing involvement may be related to a number of purchasing activities which are not product specific and significantly impact marketing strategy.

- by Naa Adoley Allotey
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- Consumer Economics, Education, Decision Making, Higher Education

Purpose -This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library, computer lab, administration and infrastructure in particular. Design/methodology/approach -The data are collected from 120 students of three undergraduate colleges of University of Jammu using purposive sampling. Findings -The findings reveal that all recovery efforts pertaining to teaching, examination, library, computer lab, administration and infrastructure are significant in overcoming the respective service failures.

This report is based on research funded in part by the Bill & Melinda Gates Foundation. The findings and conclusions contained within are those of the author and do not necessarily reflect positions or policies of the Bill & Melinda Gates Foundation. 7 Christian Davenport, "As demand for e-books soars, libraries struggle to stock their virtual shelves."

- by Lee Rainie
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- Social Change, Consumer Economics, Electronic publishing, Political Science
- by Sameer Khatiwada
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- Program Evaluation, Consumer Economics
- by Sebastian Fürst and +1
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- Archaeology, Consumer Economics, Raman Spectroscopy, Archaeometry

- by Colin Williams
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- Marketing, Consumer Economics, Labor Economics, Consumer Behavior

Twenty-nine scholars from public and private universities, non-profit organizations, and the federal government participated in a National Research Symposium on Financial Literacy and Education in October 2008 in Washington, DC. The purpose was to identify critical research questions that could inform outcomes-based financial education, relevant public policy, and effective practice leading to personal and family financial literacy. Following the symposium, the U.S. Department of the Treasury released a comprehensive report. This paper summarizes the key findings and recommendations from the report and how researchers can use this information to extend the breadth and depth of research in the area of financial literacy and education.

- by Jing Jian Xiao
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- Consumer Economics, Socialization, Risk, Financial

Oyun tarih boyunca günlük yaşamın değişmez pratikleri arasında yer almıştır. Bir sosyal ilişki biçimi olarak oyun, her dönemde kültürel, ekonomik ve siyasal ilişkilerin yeniden üretilmesinin araçlarından biri olmuştur. Yeniçağ'da ulus devletlerin ortaya çıkması ve pazar ekonomisinin dünyada egemen olması, oyunun tarihinde bir dönüm noktası olmuş; oyunun gücünü fark eden siyasi ideolojilerin ve sermayenin giderek daha fazla müdahil olmasıyla oyun, sadece oyun olmaktan çıkmıştır. Bununla birlikte, 20. Yüzyılda oyunlar içinde bir oyun olarak futbol, dünya tarihinde örneği görülmemiş bir biçimde popüler olmuş ve kitleleri peşinde sürüklemiştir. Futbolun popülaritesi, 20. Yüzyılın büyük bir kısmında, ideolojik amaçlarla kullanılmış; diğer yandan, özellikle 20. Yüzyılın sonlarına doğru futbol, doğu blokunun yıkılması, küreselleşmenin hızlanması, toplumsal yapıdaki değişimler ve bireyselleşmenin ardından bireyin değer ve eğlence yargılarının değişmesi ile bir tüketim alanı haline dönüşmüştür. Futbolun ulaştığı kitlelerin büyüklüğü yerel, ulusal ve küresel bazda sermaye için çok cazip bir hal almış; futbol kısa zamanda tam bir endüstriye ve ekonomik piyasaya dönüşmüştür. Futbolun kitleselleşmesinde ve bir tüketim nesnesine dönüşmesinde en önemli etkenlerden biri, belki de birincisi olan kitle iletişim araçları, hem kitlelerin futbola, hem de sermayenin tüketici kitlelerine ulaşmalarında bir numaralı aracı haline gelmişlerdir. Bu çalışmada oyunun toplumsal yönü tarihsel bir perspektifle ele alınacak, daha sonra futbolun modern ve post-modern toplumdaki yeri, ideoloji ve tüketim kültürü çerçevesinde değerlendirilecektir. Futbol endüstrisinin tüketim ekonomisi içindeki yeri, kitle iletişim araçlarıyla olan ilişkisi çerçevesinde rakamsal verilerle analiz edilecektir. ABSTRACT

- by Nazim Ankaraligil
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- Cultural Studies, Psychology, Social Psychology, Consumer Economics

While rejecting modernist philosophical aesthetics, the author argues for the use in art education of a current, ordinary-language definition of aesthetics as visual appearance and effect, and its widespread use in many diverse cultural sites is demonstrated. Employing such a site-specific use of aesthetics enables art education to more clearly address the realities of everyday life under designer capitalism, a socio-economy based on the drive to create evermore desire. Aesthetic manipulation is viewed as a primary means to facilitate the smooth operation of this system. The recent craze for Bratz dolls is used to illustrate the centrality of aesthetics to designer capitalism. Finally, the author offers suggestions as to how art education can view consumer products like Bratz as pedagogic opportunities.

- by Paul Duncum
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- Consumer Economics, Aesthetics, Design, Popular Culture
- by Linda Schoenstedt
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- Consumer Economics, Factor analysis, Models, Correlation
- by Sylvia Lorek and +1
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- Consumer Economics, Sustainable Production and Consumption, Sustainable Consumtion

This article analyzes the problem of journal price escalation as one of equilibrium between two connected segments of the market for information: the library market and the market for individual subscriptions. The relationship between these two segments has been critically affected by the ready availability of cheap, high-quality photocopying, which has encouraged individuals to rely more on libraries' subscriptions to meet their information needs. The economic theories of F. P. Ramsey show that society is better-off if the costs of journals are shared by both market segments. The proposed solution is for libraries to restrict journal use to within the library and to price photocopies optimally in order to encourage an increase in private subscriptions.

- by Bruce Kingma
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- Consumer Economics, Higher Education, Periodicals, Publishing Industry

- by Tahira Hira
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- Consumer Economics, Socialization, Risk, Financial

Objectives: To determine patterns of food and nutrition labels use by Turkish consumers, and examine constraints on the use of this information. Design: Cross-sectional survey. Setting: Twenty-six regions of Turkey. Participants: Consumers (n ¼ 1,536), aged 12-56 years. Variables measured: Level of interest in food and nutrition labels, the perceived sources of information about nutrition, the performance of the food industry at labeling, and sociodemographic factors. Analysis: Descriptive statistics and c 2 statistics. Results: The uses of food labels and nutrition labels were reported, respectively, by 76.5% and 72.4% of participants. Nutrition label use was significantly associated with sex, age, marital status, educational level, and socioeconomic status (P < .001 for all variables). Barriers to the use of nutrition labels included: the lack of understanding of terms, symbols, and values; poor presentation of the information; and concerns about the accuracy of the information. Consumers who wished to use nutrition labels to make healthful choices demanded a standardized location and format for the labels, as well as simplified information conveyed with comprehensible terms and statements. Conclusions and Implications: New strategies to encourage the effective consumer use of food and nutrition labels should include educational programs and revision of the label format.

- by H Tanju Besler
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- Consumer Economics, Education, Health Behavior, Nutrition

Esta investigación estimó la elasticidad de la demanda intramolecular, marca y genérico, para tres patologías trazadoras, Hipertensión Esencial, Diabetes e Hiperlipidemia, en el mercado ético y privado colombiano, a partir de una especificación dinámica del modelo AIDS basado en técnicas de cointegración. La estimación de la elasticidad de la demanda intramolecular permite concluir que tanto medicamentos de marca como genéricos son inelásticos ante cambios en su precio, son bienes de lujo según elasticidad gasto y parece existir sustitución intramolecular por el signo obtenido de la elasticidad de sustitución.

- by Valor Público - Centro de estudios e incidencia and +1
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- Economics, Consumer Economics, Microeconomics, Price Elasticity

... PATRICK C. JOBES IOANA-MINERVA ICOLISAN CATALIN STOICA University of New England University of Bucharest University of Bucharest ... Oberschall (1986) has described difficulties he encountered while teaching research methods in China.... more

- by Andra Aldea-Löppönen
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- Sociology, Consumer Economics, Research Methodology, Higher Education

- by Angela Lyons
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- Consumer Economics, Socialization, Risk, Financial

The paper aims to find out what is the role of wine as a product complementing fish and seafood dishes. Sensory evaluation and on-line questionnaire were employed. Sensory evaluation was conducted using JAR scale with nine panelists with previous experience in wines and fish dishes pairings. The on-line questionnaire was filled by 123 respondents working in gastronomy or with experience in wines and fish dishes pairing. It is concluded, that the red wines with fish dishes do not always mean an unbalanced result since deviations were acceptable. Although white wines matched better, and red wines were slightly dominant, combinations with red wines were better than poorly chosen combinations with whites. Despite the fact of the dominance of the red wines, they can be a good match for fatty fish dishes; thus, the use of JAR scale is not always convenient. People with previous experience of wines and fish dishes pairing see wine as an essential element enhancing the overall food experience and represent a high potential on the market of the fish restaurants. The restaurant operators, however, should focus on how to re-engage participants in wine and food pairing events, as previous participants do not show repeated interest. The restaurant concept of pairing wines and fish dishes has potential, as guests would like to learn in this area and perceive the concept as something new.

- by Jiří Zelený and +1
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- Consumer Economics, Gastronomy, Consumer Culture, Food Science and Technology

- by Tahira Hira
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- Consumer Economics, Socialization, Risk, Financial

The purpose of this study was to test a structural model to determine which psychosocial constructs affected the purchase intention of athletic team merchandise (ATM). Results from the analyses indicated that the twelve-factor ATM model fit the data from collegiate athletic events well, explaining the various impact factors that lead to purchase intention of athletic team merchandise among sports consumers. Based on values theory, identity theory, attitude theory, and satisfaction theory that influence product consumption, this study suggests that consumer intentions to purchase athletic team merchandise are significantly associated with personal values, team identification, brand/product attitude, product attributes, expectancy, previous purchase, and satisfaction. Given the finding that team identification had marginal impact on attitude toward brand and/or product in general, it is suggested that sport marketers should select appropriate brands for the products that represent their team or athletic department. Fitness of brand image may suggest an alternative explanation for future studies.

- by Galen Trail
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- Marketing, Consumer Economics, Values, Models