Public Relations Research Papers - Academia.edu (original) (raw)

David Letterman, host of The Late Show, told a joke about Sarah Palin’s daughter during one of his nightly monologues. During the ensuing controversy, Letterman offered two extended statements about the joke. Approaching Letterman’s... more

David Letterman, host of The Late Show, told a joke about Sarah Palin’s daughter during one of his nightly monologues. During the ensuing controversy, Letterman offered two extended statements about the joke. Approaching Letterman’s responses from the perspective of Benoit’s image repair typology reveals three primary strategies: denial, mortification, and corrective action. While Letterman’s first attempt to resolve the controversy failed, his second attempt was largely successful. Implications for public relations image repair strategies are offered.

Este trabalho tem por objetivo explicar o surgimento, o conceito e o reconhecimento do Terceiro Setor no Brasil, inclusive entender quais são os tipos de organizações ao qual ela comporta. Relacionar as organizações do Segundo Setor com o... more

Este trabalho tem por objetivo explicar o surgimento, o conceito e o reconhecimento do Terceiro Setor no Brasil, inclusive entender quais são os tipos de organizações ao qual ela comporta. Relacionar as organizações do Segundo Setor com o compromisso em assumir uma postura de Responsabilidade Social Empresarial (RSE). Além disso, entender o papel do profissional das Relações públicas no Terceiro Setor e de qual maneira o profissional deve planejar de forma estratégica a comunicação para seus públicos-alvos, visto que as Organizações Não Governamentais (ONG) dependem de doações para manter suas atividades. Com base nisso, propor um estudo de caso do Coletivo Teto da sede do Rio de Janeiro, na tentativa de explicar como o projeto é desenvolvido pela ONG, relacionando os conceitos vistos nos capítulos anteriores e analisar a comunicação com seus públicos-alvos.

Abstract Social media has dramatically impacted the public relations industry in the last few years. Publics are increasingly geographically dispersed, traditional media and user-generated content are converging, and the discrete titles... more

Abstract Social media has dramatically impacted the public relations industry in the last few years. Publics are increasingly geographically dispersed, traditional media and user-generated content are converging, and the discrete titles of 'consumer'and 'producer'often no longer apply. There is also a growing emphasis on social media as an effective vehicle for two-way symmetrical communication between practitioners and publics. However, it is too early to assume the public relations industry has become 'borderless'.

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global... more

The second edition of the Routledge Handbook of Public Diplomacy, co-edited by two leading scholars in the international relations subfield of public diplomacy, includes 16 more chapters from the first. Ten years later, a new global landscape of public diplomacy has taken shape, with major programs in graduate-level public diplomacy studies worldwide. What separates this handbook from others is its legacy and continuity from the first edition. This first edition line-up was more military-focused than this edition, a nod to the work of Philip M. Taylor, to whom this updated edition is dedicated. This edition includes US content, but all case studies are outside the United States, not only to appeal to a global audience of scholars and practitioners, but also as a way of offering something fresher than the US/UK-centric competition. In Parts 1-4, original contributors are retained, many with revised editions, but new faces emerge. Parts 5 and 6 include 16 global case studies in public diplomacy, expanding the number of contributors by ten. The concluding part of the book includes chapters on digital and corporate public diplomacy, and a signature final chapter on the noosphere and noo-politik as they relate to public diplomacy. Designed for a broad audience, the Routledge Handbook of Public Diplomacy is encyclopedic in its range and depth of content, yet is written in an accessible style that will appeal to both undergraduate and postgraduate students.

Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective... more

Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.

Broadcasting and Media Relations

Social media, now an indispensable part of our daily life, has changed the way public relations professionals work. Thus, this chapter endeavours to examine the power perceptions of public relations practitioners in terms of social media... more

Social media, now an indispensable part of our daily life, has changed the way public relations professionals work. Thus, this chapter endeavours to examine the power perceptions of public relations practitioners in terms of social media usage for business purposes through an exploratory study and concludes with a discussion of three major issues arising from the literature review i.e. expert power, structural power, and prestige power. To this aim, 29 interviews were conducted with Turkish public relations professionals from diverse professional backgrounds, including public relations agencies, corporations and non-profit-organizations, in order to gain a deeper understanding. The results reveal that while Turkish public relations practitioners have already begun to utilise social media, they do not yet perceive social media as the major source of their own managerial power. The data acquired within the scope of the research highlights that participants perceive social media as an inevitable tool that has influence on all their expertise. However, only 8 participants believe that their social media usage had an impact on their structural authority within the corporation. Eventually, 22 of 29 participants claim that their ability to utilize social media positively affects their prestige power.

This research is aimed at exploring the uses and gratifications of social media by the Erand Court Residents in Midrand, Johannesburg, Gauteng. Social media is used amongst friends, and loved ones as another form of communication in order... more

This research is aimed at exploring the uses and gratifications of social media by the Erand Court Residents in Midrand, Johannesburg, Gauteng. Social media is used amongst friends, and loved ones as another form of communication in order to receive feedback instantaneously. Social media is sometimes used to strengthen relationships, personally and professionally. As a result the social media evolution and trends has transformed communication tremendously.
In the case of Erand Court complex in Midrand, the main stakeholders of the consists of residents, property owners, estate agency, the body corporate and the municipality and so forth. The Erand court body corporate has the responsibility to keep these stakeholders informed of their activities and be able to receive feedback from them on the services they receive. In addition the residents more specifically have family-like living arrangements and also have vibrant lifestyle of which most revolves in the circle of friends. Therefore social media is more important to them when they want to keep up to date with their friend and in the lives of their loved ones and colleagues.
Erand Court complex is not yet exposed to alternative forms of communication and still dwells on the traditional forms of communication such as sending out letters to convey key important messages. Therefore it was important to investigate what social media the residents are using and for what reason in order for the body corporate to develop an alternative form of communication that would provide them with instant feedback.
In order to achieve this, the body corporate has to ensure that communication methods used are able to keep the conversations going between the residents and other key stakeholders. This research study is aimed at exploring the uses and gratifications of social media by the tenants in order to help the body corporate find a better way to communicate with stakeholders and ensure that messages are delivered on time with
feedback being able to come instantly form all residents who have concerns or suggestions about certain issues of concern with the complex.
Social media is often taken for granted without realizing the power it has at influencing the opinion or circulating the news, hence it is vital for any organization or area of business to have social media as part of their communication strategy. After all, communication in its nature has to be a two way symmetrical activity where or message sender is able to get feedback swiftly or the other way around.
Social media helps communication participants achieve this amicably. Though, the social media have the responsibility to educate themselves about the social media platforms they choose to be feature in including its advantages and the disadvantages. In most cases social media has become a threat to the society, such as promoting hate speech, violence, and expression. This is a challenge most people are facing because they choose not to educate themselves, and in this study is is explained how people feel about having social media privacy settings.

Research on crisis communication has traditionally focused on private organisations’ reputation and blame avoidance strategies. As a result, there is limited knowledge on crisis communication from the perspective of public... more

Research on crisis communication has traditionally focused on private organisations’ reputation and blame avoidance strategies. As a result, there is limited knowledge on crisis communication from the perspective of public organisations.This is troublesome as public organisations have substantial responsibilities for preparing, communicating and managing large-scale crisis events. In order to be able to better conceptualise public organisations’ crisis communication, a typology based on communication aims and orientations is introduced. According to the typology, public organisations engage in two dimensions of crisis communication: reputation-oriented vs. resilience-oriented and strategic vs. operational.These dimensions are illustrated and discussed by empirical examples from the Queensland floods of 2010/2011.The paper ends with a discussion on how to understand these dimensions of crisis communication in relation to public organisations’ priorities, processes and practices.

Nowadays, corporations, which want to keep their target audiences with various promotional content and to maintain their communication with their audiences, have the opportunity to make more current and effective sharing on social media.... more

Nowadays, corporations, which want to keep their target audiences with various promotional content and to maintain their communication with their audiences, have the opportunity to make more current and effective sharing on social media. Corporations that have strong and continuous communication with their target audiences can be perceived especially with a more positive image among others, and this provides important advantages to corporations. Instant and continuous communication efforts taking into consideration the characteristics and expectations of the target audience can also make the positive image of the institutions continuous. This would help the organization to reach more customers, become more known and more preferred. In the second week of January 2019 as well as all over the world also in Turkey "ten year challenge" movement began on social media. Nearly users of all ages wanted to show to their friends the changes they have experienced ten years ago and ten years later by sharing their photos on their social media accounts with the #tenyearchallenge tag. Companies from various sectors had been involved in this trend in order to show the 10-year changes of themselves to their target audience.
The aim of this study is to analyze how the companies make an impression on their target audience. While the data of this study were obtained, the companies identified by Mediacat Magazine were included in the study. The study was limited to the most well-known companies whose products are considered to be preferred by the public. The visuals shared by ten companies identified by the researcher with the # 10yearchallenge tag and the texts expressed together with the visuals were evaluated by content analysis method. According to the findings of the study, companies are more open to change, innovative, energetic, attractive, high quality. According to the analysis based on corporate impression management tactics; corporations used tactics of ingratiation and organizational promotion.
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Günümüzde çeşitli tanıtım içerikleriyle hedef kitlelerini elinde tutmak ve kitleleriyle iletişimlerini sürekli devam ettirmek isteyen kurumlar, sosyal medyada daha güncel ve etkili paylaşımlar yapabilme olanağına sahiptir. Hedef kitleleriyle iletişimi güçlü ve sürekli olan kurumlar diğerleri arasında özellikle daha olumlu bir imajla algılanabilmekte ve bu durum kurumlara önemli avantajlar sağlamaktadır. Hedef kitlenin özellik ve beklentileri dikkate alınarak anlık ve sürekli yapılan iletişim çabaları kurumların olumlu imajlarını da sürekli kılabilmektedir. Bu ise kurumun daha çok müşteriye ulaşmasına, daha çok tanınmasına ve daha çok tercih edilmesine katkı sağlayacaktır. 2019 Ocak ayının ikinci haftasında tüm dünyada olduğu gibi Türkiye'de de sosyal medya ortamlarında "ten year challenge" akımı başlamıştır. Neredeyse her yaştan sosyal medya kullanıcısı, sosyal medya hesaplarında fotoğraflarını #tenyearchallenge etiketiyle paylaşarak on yıl önce ve on yıl sonra yaşadıkları değişiklikleri arkadaşlarına göstermek istedi. Çok çeşitli firmalarda 10 yıllık değişimlerini hedef kitlelerine göstermek için bu akıma dahil olmuşlardır. Bu çalışmanın amacı paylaşım yapan şirketlerin hedef kitleleri nezdinde nasıl bir izlenim bıraktıklarını değerlendirmektir. Bu çalışmanın verileri elde edilirken Mediacat Dergisi tarafından belirlenen firmalar çalışmaya dahil edilmiştir. Çalışma kamuoyu nezdinde en çok bilinen ve ürünleri tercih edildiği öngörülen firmalarla sınırlandırılmıştır. Araştırmacı tarafından belirlenen on firmanın #10yearchallenge etiketiyle paylaştıkları görseller ve görsellerle birlikte ifade edilen metinler içerik analizi yöntemi ile değerlendirilmiştir. Çalışmadan elde edilen bulgulara göre, firmalar kendilerini daha çok değişime açık, yenilikçi, enerjik, çekici, kaliteli olarak göstermek istediği sonucuna varılmıştır. Kurumsal İzlenim yönetimi taktikleri esas alınarak yapılan analize göre; kurumlar en çok kendini sevdirme ve kurumsal tanıtım taktiğini kullanmıştır.

1 is Associate Professor at the University of the West of England, Department of Organisation Studies. He was Dean of the College of Business at the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP), 2006-2007.... more

1 is Associate Professor at the University of the West of England, Department of Organisation Studies. He was Dean of the College of Business at the Kazakhstan Institute of Management, Economics and Strategic Research (KIMEP), 2006-2007. He has a PhD ...

Crises are inevitable and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to... more

Crises are inevitable and it can be happened at any point of the organization process. Thus, it is worthwhile for the organization to identify the early plan of issue or potential risk occurring within organizations as it is not easy to win the reputation warfare. Thus, this paper aims to review the Boeing 737 Max case from the perspective of crisis communication and management approaches. The discussion of the case surrounded on the chronology of the case, crisis communication and management strategies carried out by Boeing 737 and lessons learned from it. This has called upon the management, especially the public relations or corporate communication department for aviation industry to look into it to form a strategic solution to safeguard the organization's reputation when the crisis strike.

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards... more

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment. Carolyn Mae Kim is an assistant professor of public relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.

the role of united nations in the resolution of the conflict in sudan

The increasing popularity of social media sites has opened opportunities to all business owners to promote and sell their products and services online and connect them with their existing and potential customers. However, maintaining a... more

Astghik Shams Avetisyan “Public Relations” Lections This book is foreseen for students, lecturers, social, political organizations, different institutions, as well as PR specialists of trading companies. For the first time in Armenia all... more

Astghik Shams Avetisyan
“Public Relations” Lections
This book is foreseen for students, lecturers, social, political organizations, different institutions, as well as PR
specialists of trading companies. For the first time in Armenia all the knowledge and skills, necessary for PR
specialists are assembled. The best methods known in the world are investigated. While reading this book a PR
specialist can get acquainted with tips and secrets of the given field: how to attract public attention; what PR tools are
better to use; how to explore and examine the target groups; how to handle critical situations; how to organize the
inside and outside PR, etc. You will find the answers to these and numerous other questions in “Public Relations” book.
The author also provides you with more than 100 world-famous web-sites, concerning Public Relations.
We believe that this book will become your inseparable companion.
Have a nice reading.

College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, & LoVerso, 2011). Academically and... more

College seniors exist in a challenging period where lives previously based on linear course-planning transition into the uncertainty of the young-professional world (Daniels, Stewart, Stupnisky, Perry, & LoVerso, 2011). Academically and personally, upperclassmen must evolve from “check the boxes to complete the exam” to “define the problem and then solve it.” Capstone courses at their best move students from the railroad tracks of a major-sequence flowchart to the roller skates of the post-graduation world, promoting evolution from college to professional life. As teachers, one of the most important skills we can build is the ability to effectively operate in ambiguous circumstances and advance from limited-solution questions to a problem-based model with a range of interpretations of the question itself and potential answers.

There has been a significant increase in Corporate Social Responsibility (CSR) during the last five years in Cyprus and Greece.This paper is aimed at both researchers and public relations (PR) practitioners.The contribution of CSR... more

There has been a significant increase in Corporate Social Responsibility (CSR) during the last five years in Cyprus and Greece.This paper is aimed at both researchers and public relations (PR) practitioners.The contribution of CSR practice from organizations is regarded as an important topic for Cyprus and Greece, and is a topic that received academic and practice attention and is becoming a mainstream issue for many organizations — is a very important factor for PR and Communication practitioners, helping them to understand better CSR practices in Cyprus and Greece.This research represents a study of current practice of CSR in Cyprus and Greece and an examination of their contribution and the fulfillment od its three pillars – social, economic, and environmental - understanding better the thematic areas of CSR currently taking place in both countries.This research employs a qualitative methodology, with data being analyzed qualitatively. A sample of 36 senior PR and Communication p...