Apparel Marketing Research Papers - Academia.edu (original) (raw)
Purpose – The purpose of this paper is to produce an upper garment model for three-dimensional (3D) pattern making. This model will take into account ease allowance and silhouette, and will be used to propose a size-changing method.... more
Purpose – The purpose of this paper is to produce an upper garment model for three-dimensional (3D) pattern making. This model will take into account ease allowance and silhouette, and will be used to propose a size-changing method. Design/methodology/approach – The authors used two real garment bodices with a surface suitable for pattern development. The garments were fitted to a designated dummy body and scanned. Using the scanned data, the authors made those upper garment basic models suitable for 3D pattern making. Using one model, the authors produced two bodice patterns, one with the original seam lines and the other with seam lines that differed from the original ones, and then compared them with the original jacket bodice. To construct garment models that were different in size from the basic model, the authors calculated multiplication factors of cross-sectional dimensions (in the front, back and lateral directions) between the basic garment and the actual garment shape wor...
The apparel industry of Bangladesh running with continuous improvement .As a part of sewing quality assurance i worked on traffic light system . Generally i found few articles from a small number of working group in this apparel industry... more
The apparel industry of Bangladesh running with continuous improvement .As a part of sewing quality assurance i worked on traffic light system . Generally i found few articles from a small number of working group in this apparel industry . And it was really impressive for me to get the result at the sewing end table with desired quality level . I shall suggest the readers or researchers to make experiment not only on apparel but also Home Textile quality control .
The following study examines the influence of brand cohesiveness and team identification on the fit of co-branding between the French football club Paris Saint-Germain F.C. (PSG) and the Nike-owned Jordan Brand, an American sportswear and... more
The following study examines the influence of brand cohesiveness and team identification on the fit of co-branding between the French football club Paris Saint-Germain F.C. (PSG) and the Nike-owned Jordan Brand, an American sportswear and apparel brand. This article further investigates the effect of co-branding fit on attitude towards the Jordan Brand and the intentions to purchase Jordan-branded products. Quantitative data were collected from 232 social media users worldwide, who either follow PSG, the Jordan Brand, or engaged with the hashtag #PSGxJordan. The hypothesised relationships were tested through a confirmatory factor analysis. The research found that, in regard to the surveyed sample, brand cohesiveness of the Jordan Brand has a stronger positive influence on the fit of co-branding compared to team identification with PSG. Furthermore, the study found that their co-branding fit has a moderately strong and positive effect on consumers’ attitude toward the Jordan Brand, and, ultimately, that attitude has a very strong positive effect on the intentions to purchase Jordan- branded merchandise. The article offers recommendations on co-branding strategies based upon managing core or extended product complementarity and entering existing or new target markets with a co-branded partnership. The ‘reaching beyond’ strategy is considered the most appropriate for the given partnership.
In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These... more
In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their competitors do. Hence, the only means of increasing footfalls and sales of the store is differentiating it in the terms of visual merchandising. The study is aimed to " find out perception of consumers for apparel retail outlet in Ahmedabad ". Results reveal as to why visual merchandising is important for strategic marketing decisions to increase the sales of the stores. The study will help store managers to improvise on the dimension a particular store is weak and consequently improve the perceptions of the consumers towards the store. Note: The copyright of the paper rests with the publishers who have made full paper available on the internet. For the commercial use of this paper permission from the publisher is needed. Number of Pages in PDF File: 8 Abstract http://ssrn.com/abstract=2472603
The market of women apparel is in a quite growing trend todays. So this big market has a great competition and businesses try to catch customer and get customer loyalty. But businesses should know how women make buying decision for... more
The market of women apparel is in a quite growing trend todays. So this big market has a great competition and businesses try to catch customer and get customer loyalty. But businesses should know how women make buying decision for fashion apparel products and what kinds of specific characteristics defines women in fashion apparel market. In this concept, consumer decision-making style inventory(CSI) of Kendall and Splores(1986) has been an useful tool for specific sub-markets in related markets or sectors. With this study, it was purposed to determine-making styles in apparel products and get a significant sub-segments for apparel market. A survey method was used and this survey included the scale of Consumer Style Inventory(CSI) with 40-items were adapted for apparel products. Then this survey was implemented to females that visiting a big shopping mall that called as Outlet Center which was thought as one of biggest shopping areas in Kocaeli,Turkey. From distributed 500 survey forms, 390 of them was collected as suitable for analyses. Results of analyses showed that females could be segmented through consumer decision-making styles as perfect-brand lovers, hedonist-fashion keepers, confused-impulsive buyers and price keepers in female apparel market.
The following study investigated the impact of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic retro jersey, with consideration to self-continuity, pride, team identification, team attachment, and team... more
The following study investigated the impact of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic retro jersey, with consideration to self-continuity, pride, team identification, team attachment, and team loyalty. Quantitative data were gathered from 155 NHL spectators, mainly from the USA, and assessed through a confirmatory factory analysis. The study found that nostalgia is mediated through feelings of pride evoked by the Wild’s Winter Classic jersey to positively influence the intention to purchase the jersey. It was further found that a second path leads from nostalgia to pride, that positively impacts team identification, which then incites affective emotions to strengthen team attachment, and finally exerts a positive influence on the intention to buy the jersey. Furthermore, no significant direct effect was found from nostalgia to purchase intention, nor from self-congruity and team loyalty to purchase intension. Based upon the findings of this research, the article offers recommendations for retro marketing of the Minnesota Wild 2022 NHL Winter Classic jersey through marketing communications.