Apparel Marketing Research Papers - Academia.edu (original) (raw)

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- Psychology, Advertising
- by Lawrence Mandhlazi
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- Business, Marketing, Advertising, Clothing
- by Matías Membiela Pollán
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- Psychology, Cognition, Neuromarketing, Comprehension
- by Nikolaos Bilalis
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- Computer Science, Clothing
- by Pascal Bruniaux
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- Engineering, Usability, Mass Customization, Industrial Ergonomics

Purpose The purpose of this paper is to create a fabric retrieval system for designers that is based on a database that includes designers’ criteria and Kansei (sense and feeling) information, designed for the selection of a fabric from a wide range in e-commerce. Design/methodology/approach The database included sensory expressions for each type of fabric taken from fashion journals and values of smoothness, softness, luster and thinness (referred to as Kansei values) for each fabric. The Kansei values were determined by a Japanese expert designer using standard fabric samples of a fabric type. The system uses two search methods to find the desired type of fabric: a category search method and a free word search method. After finding appropriate types of fabric, the user further narrows down the fabrics of the selected type to more suitable fabrics using the Kansei values. The validity of the Kansei values and the effectiveness of the system were verified by 11 professional designer...

- by Julie Peiffer
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- Computer Science, Kansei, Clothing, Manufacturing Engineering

The application of CAD systems and software packages intended for textile and fashion design with the three-dimensional visualization of a model significantly accelerates the development of new fashion collections, whereby the realistic presentation of a designer's idea is achieved. The analysis of design fit for the selected body type is thus made possible. Also anthropometrical measurements as basis for clothing construction became more precise, faster and efficient with use of modern 3D body scanning technology, encouraging individual approach in designing and creating unique garments or small made-to-measure collections.

- by Maja Mahnic
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- Computer Science, Fashion design, Visualization, CAD

A 2020 decision by Germany’s highest court dramatically shifted the national discussion on assisted suicide. The decision stressed the ‘right to a self-determined death’ which must ‘be respected by state and society as an act of personal autonomy and self-determination’. Moreover, it clarified the non-criminality of assistance for suicides by third parties. The reaction of the main churches in Germany to this decision reflects ecclesiological differences. Protestant positions on assisted suicide are defined by pluralism; the Roman Catholic official position remains tied to ontologically-referenced principles of natural law that prohibit assisted suicide as intrinsically evil. Thus, ecumenical efforts on bioethics are complicated by a context where many Protestant leaders prioritize autonomy and pluralism, whereas Roman Catholic leaders stress consensus and orthodoxy. Even official church guidelines on such matters are received differently in Protestant and Roman Catholic communities...

- by Nikolaus Knoepffler
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- Sociology, Ecclesiology, Brill

Purpose – The purpose of this paper is to produce an upper garment model for three-dimensional (3D) pattern making. This model will take into account ease allowance and silhouette, and will be used to propose a size-changing method. Design/methodology/approach – The authors used two real garment bodices with a surface suitable for pattern development. The garments were fitted to a designated dummy body and scanned. Using the scanned data, the authors made those upper garment basic models suitable for 3D pattern making. Using one model, the authors produced two bodice patterns, one with the original seam lines and the other with seam lines that differed from the original ones, and then compared them with the original jacket bodice. To construct garment models that were different in size from the basic model, the authors calculated multiplication factors of cross-sectional dimensions (in the front, back and lateral directions) between the basic garment and the actual garment shape wor...

- by Masayuki Takatera
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- Engineering, Textiles, Apparel Marketing, Textile Engineering
- by Rishi Dwesar
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- Asian Business, Market Segmentation

Purpose The purpose of this paper is to propose a size-changing method with three-dimensional (3D) garment modeling for various body sizes considering vertical body proportions in addition to horizontal dimensions, while preserving the silhouette and ease of the original garment. Design/methodology/approach Cross-sectional dimensions and shapes of one dress form (the standard body) and jacket bodice were obtained by 3D scanning. The authors calculated horizontal multiplication factors of the relationship between the standard body and jacket bodice, and vertical body proportions. A target dress form was deformed using multiplication factors and vertical body proportions to construct a garment model that fitted the dress form. The method was verified using three different dress forms. The bodices of the jackets were compared with those obtained without adjusting vertical proportions. Findings Employing the proposed method, jacket bodices were made and fitted on target bodies while pre...

- by Masayuki Takatera
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- Manufacturing Engineering

The following study investigated the impact of nostalgia on the intention to purchase the Minnesota Wild 2022 NHL Winter Classic retro jersey, with consideration to self-continuity, pride, team identification, team attachment, and team loyalty. Quantitative data were gathered from 155 NHL spectators, mainly from the USA, and assessed through a confirmatory factory analysis. The study found that nostalgia is mediated through feelings of pride evoked by the Wild’s Winter Classic jersey to positively influence the intention to purchase the jersey. It was further found that a second path leads from nostalgia to pride, that positively impacts team identification, which then incites affective emotions to strengthen team attachment, and finally exerts a positive influence on the intention to buy the jersey. Furthermore, no significant direct effect was found from nostalgia to purchase intention, nor from self-congruity and team loyalty to purchase intension. Based upon the findings of this research, the article offers recommendations for retro marketing of the Minnesota Wild 2022 NHL Winter Classic jersey through marketing communications.

- by Sebastiano Mereu
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- Apparel Marketing, Nostalgia, National Hockey League, retro marketing

The contribution presents the study related to the use of parametric and 3D scanned computer body models for designing and constructing the skin-tight garments. A number of methods and systems have already been developed that allow an efficient 3D design of garment patterns in a virtual environment using the computer-based body models. Such systems usually offer solutions for creating the models of garments to be manufactured from elastic materials, which come close to the body. Here, the designer designs the garment and also constructs a 3D model of the garment on the surface of the virtual model of the body. After finishing the computer design of the surfaces that simulate 3D patterns, the transformation of three-dimensional to two-dimensional patterns is performed. As a prototype of the garment, on which the study was conducted, the model of a wet diving suit was chosen. Using the 3D simulation method on the parametric and scanned body model, we have analysed the fit of designed ...

- by Slavenka Petrak
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- Engineering

The following study examines the influence of brand cohesiveness and team identification on the fit of co-branding between the French football club Paris Saint-Germain F.C. (PSG) and the Nike-owned Jordan Brand, an American sportswear and apparel brand. This article further investigates the effect of co-branding fit on attitude towards the Jordan Brand and the intentions to purchase Jordan-branded products. Quantitative data were collected from 232 social media users worldwide, who either follow PSG, the Jordan Brand, or engaged with the hashtag #PSGxJordan. The hypothesised relationships were tested through a confirmatory factor analysis. The research found that, in regard to the surveyed sample, brand cohesiveness of the Jordan Brand has a stronger positive influence on the fit of co-branding compared to team identification with PSG. Furthermore, the study found that their co-branding fit has a moderately strong and positive effect on consumers’ attitude toward the Jordan Brand, and, ultimately, that attitude has a very strong positive effect on the intentions to purchase Jordan- branded merchandise. The article offers recommendations on co-branding strategies based upon managing core or extended product complementarity and entering existing or new target markets with a co-branded partnership. The ‘reaching beyond’ strategy is considered the most appropriate for the given partnership.

- by Sebastiano Mereu
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- Sports Management, Apparel Marketing, Sponsorship, Sports marketing
- by Anita Ciunova Shuleska
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Purpose: The primary purpose of the study was to examine Generation Y consumer shopper typologies. The secondary purpose was to establish the influence of age in the identified shopper typologies.Rational: Marketers have ever been concerned with the behaviour of consumers. Generation Y consumers have emerged as an important marketing segment. Consequently, a need exists to investigate behavioural issues pertaining to this age cohort on a continuous basis.Methodology: A survey questionnaire was administered to a convenient sample of 230 Generation Y consumers of fashion apparel. Exploratory factor analysis was used to identify shopper typologies. The Kruskal-Wallis test was used to examine the influence of age on the identified shopper typologies.Findings: The study identified seven shopper typologies that are applicable to the Generation Y cohort. These are quality conscious, brand conscious, novelty seeking, hedonistic, confused by over-choice, habitual, brand loyal and fashion con...

- by Lawrence Mandhlazi
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- Business and Management
- by Jing-Jing Fang
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- Clothing, Manufacturing Engineering, Design Methodology, Selection Combining
- by Dr Manoj Kumar Mishra
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- by Radha Kashyap
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- Apparel
- by Safiek Mokhlis
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- Marketing, Malaysia, Consumer Behavior, Business Management

The modern marketer shows a growing interest in the research of consumer decision-making styles to understand how an individual makes his/her buying decisions in the competitive environment. This concept is important because it determines the behavioral patterns of consumers and is relevant for market segmentation. Most of the previous researchers have adapted to Consumer Style Inventory (CSI) introduced by Sproles and Kendall in 1986 as a common tool for assessing the decision-making styles of customers. Though researchers have validated CSI in different cultural and social contexts, very limited studies were carried out to explore the relationship between consumer decision-making styles and their domestic brand biasness. Therefore, the present study mainly focuses on exploring the impact of consumer decision-making styles on their preference towards domestic brands in the context of the Czech Republic. The sample for this study was drawn from adult customers who live in the Brno, Zlín, and Olomouc regions in the Czech Republic. A group of students from the Bachelor's degree programme in Management and Economics, Tomas Bata University in Zlín were selected as enumerators for data collection. Altogether 200 questionnaires were distributed and 123 completed questionnaires were taken in for final analysis. The decision-making styles were measured using Sproles and Kendall's (1986) CSI instrument. Cronbach's Alpha values of each construct confirmed that there is a good interring reliability associated with the data. Principle Component Analysis was employed to determine the decision-making styles of Czech customers and the one-way ANOVA was used for testing hypotheses. The findings revealed that seven decision-making styles are appeared among Czech customers and fashion consciousness, recreational orientation, impulsiveness, and price consciousness of customers show a direct relationship with the domestic brand biasness. Other styles did not show a significant relationship with domestic brand preferences in the given context. Finally, the researchers provide some suggestions for domestic firms in the Czech Republic to develop appropriate marketing strategies for attracting customers towards domestic brands.

- by Evans Gyabaah
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A dress form is an essential tool in the clothing-making process for pattern block development, draping and quality inspection. However, it is noted that a single dress form is not applicable for a large variety of body shapes. Adjustable dress forms are readily available and some make their own custom-made dress forms in an attempt to make up for the insufficiency of conventional dress forms. However, such types of dress forms are rather costly and their effectiveness is debatable. With this is mind, a customised adjustable kit for the dress form was developed, with the aim to cover different body sizes and shapes more precisely. The kit adopts 3D printing technology which enables generating and changing the shape of components efficiently.

- by Hye-Won Lim and +1
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- 3D printing, Body Shape, Padding, Adjustable Dress Form

The market of women apparel is in a quite growing trend todays. So this big market has a great competition and businesses try to catch customer and get customer loyalty. But businesses should know how women make buying decision for fashion apparel products and what kinds of specific characteristics defines women in fashion apparel market. In this concept, consumer decision-making style inventory(CSI) of Kendall and Splores(1986) has been an useful tool for specific sub-markets in related markets or sectors. With this study, it was purposed to determine-making styles in apparel products and get a significant sub-segments for apparel market. A survey method was used and this survey included the scale of Consumer Style Inventory(CSI) with 40-items were adapted for apparel products. Then this survey was implemented to females that visiting a big shopping mall that called as Outlet Center which was thought as one of biggest shopping areas in Kocaeli,Turkey. From distributed 500 survey forms, 390 of them was collected as suitable for analyses. Results of analyses showed that females could be segmented through consumer decision-making styles as perfect-brand lovers, hedonist-fashion keepers, confused-impulsive buyers and price keepers in female apparel market.

- by Erol Ustaahmetoglu
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- Apparel Marketing, Consumer Behavior, Decision Making Styles
- by Abdolrazagh Madahi
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- Strategic Management, Consumer Behavior, Marketing Management, European

The apparel industry of Bangladesh running with continuous improvement .As a part of sewing quality assurance i worked on traffic light system . Generally i found few articles from a small number of working group in this apparel industry . And it was really impressive for me to get the result at the sewing end table with desired quality level . I shall suggest the readers or researchers to make experiment not only on apparel but also Home Textile quality control .

- by Pawan Kumar Chugan
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- Marketing, Visual perception, Apparel Marketing, Merchandising