Business Value Research Papers - Academia.edu (original) (raw)

This paper attempts to evaluate advertisement in terms of Quran and Hadiths of the Holy Prophet (PBUM) and discuss unethical aspects of the contemporary advertisement practices.

Purpose: This article analyzes the role that marketing has played as a vanguard in initiating the democratization of value creation. In other words the article explains the how marketing strategists propose the value creation concept as a... more

Purpose: This article analyzes the role that marketing has played as a vanguard in initiating the democratization of value creation. In other words the article explains the how marketing strategists propose the value creation concept as a means of integrating the interests of shareholders, the workforce, and that of the stakeholders. Thus, this article claims that the marketing-oriented perspective on value creation proposes a re-conceptualization of the value in use and value in exchange theories, conceptions of the social responsibility of organizations, strategies for increasing social capital, and conceptions of the nature of the agora (initiating a resurgence of the classical notion that the marketplace is a forum for generating social and economic value). Problem: The literature on value creation has been inadequate in providing a comprehensive explanation of how the value creation concept can be applied in a way that resolves the dichotomy between shareholder value and stake...

The tenets shaping Western civilization’s notion of managing economic resources and for political economy indicate that there is a dichotomy between the value in exchange and value in use economic value theories (e.g., that the two are... more

The tenets shaping Western civilization’s notion of managing economic resources and for political economy indicate that there is a dichotomy between the value in exchange and value in use economic value theories (e.g., that the two are incommensurate at the very least as in Aristotle or that there is even a discrepancy between the two as in Adam Smith). However, recent developments in value creation call for a reconceptualization of the value theory—in terms of how it applies to subjective values, organizational behaviour and economic activity. This article argues that although there is much literature announcing a pendulum shift towards value in use, there is a lack of an adequate explanation of how to resolve the long-standing discrepancy in the value theories. In addition, the literature heralding the new value concept is inadequate in explicating it in terms most useful to practitioner—how it can be applied as a theoretical model for improving performance.This article adds to th...

As Artificial Intelligence (AI) becomes increasingly vital for business innovation and growth, many organizations embark on AI initiatives with high expectations. However, a significant number of AI projects fail to deliver the... more

As Artificial Intelligence (AI) becomes increasingly vital for business innovation and growth, many organizations embark on AI initiatives with high expectations. However, a significant number of AI projects fail to deliver the anticipated results, with recent Gartner reports indicating that up to 85% of AI projects fail to meet their objectives [8]. This paper explores the critical factors contributing to the failure of AI projects, focusing on the importance of aligning AI initiatives with the strategic objectives of the organization. By systematically prioritizing AI projects based on their potential value and strategic importance, businesses can optimize resource allocation and increase the likelihood of project success. The research highlights the role of Enterprise Architecture (EA) as a crucial framework for ensuring that AI projects are not only technically feasible but also strategically aligned with long-term business goals. Through a review of empirical studies, this paper underscores the necessity of cross-functional collaboration, robust data strategies, and continuous monitoring to adapt AI projects to evolving business needs. By addressing the common pitfalls that lead to AI project failures, this study provides a roadmap for organizations to harness the full potential of AI, ensuring that these initiatives drive tangible business value, enhance efficiency, and support sustained competitive advantage. The findings offer practical insights for business leaders and IT professionals on successfully navigating the complexities of AI implementation in today's dynamic business environment.

In the era of knowledge economy, the necessity of recognizing knowledge as a key and intangible asset makes the effective management of knowledge a priority. Business strategy is the most important context for guiding effective knowledge... more

In the era of knowledge economy, the necessity of recognizing knowledge as a key and intangible asset makes the effective management of knowledge a priority. Business strategy is the most important context for guiding effective knowledge management. And, ...

The concept of a Value Chain has existed for twenty years but we find it still is an unclear concept. It has been suggested that the third generation supply chain is based on customer intimacy and is fully synchronized. In this paper, the... more

The concept of a Value Chain has existed for twenty years but we find it still is an unclear concept. It has been suggested that the third generation supply chain is based on customer intimacy and is fully synchronized. In this paper, the authors discuss the need to relate the concepts of the value chain and the supply chain in

The notion of what is meant by “value” is explored and summarised in terms of its involvement in delivering the product/service attributes, considered necessary to create customer satisfaction. Investigates the business system in relation... more

The notion of what is meant by “value” is explored and summarised in terms of its involvement in delivering the product/service attributes, considered necessary to create customer satisfaction. Investigates the business system in relation to the value chain, as well as citing the conflicting views of a number of authors upon this topic. A specific company is used as a template to bring out many of the notions that have been put forward. Concludes with the fact that the traditional value chain begins with the company’s core competences, whereas evidence suggests that modern value chain analysis reverses this approach and uses customers as its starting point.

Monetary profitability is an objective value essential to the sustainability of a value network. The analysis of this requirement continues to receive substantial attention by the e value research community thus far. However, subjective... more

Monetary profitability is an objective value essential to the sustainability of a value network. The analysis of this requirement continues to receive substantial attention by the e value research community thus far. However, subjective values such as privacy, security and trust might also play a key role on the configuration of a value network, especially when it is necessary to differentiate equivalent monetary value propositions. This paper describes an ontological proposition for configuring value networks based on subjective values. The ontology is aimed to be used as complement of the e value framework, blending concepts of Multiple Agency Theory, Enterprise Ontology, Value Modeling and Speech Acts Theory. We demonstrate our approach on a case scenario based on the Directive 2009/72/EC, which defines common rules for the liberalization of the European market of energy.

This chapter illustrates how to optimize the return on investment (ROI) of enterprise architecture. Enterprise architecture is a blueprint for defining the structure and operation of organizations such as local, state, and federal... more

This chapter illustrates how to optimize the return on investment (ROI) of enterprise architecture. Enterprise architecture is a blueprint for defining the structure and operation of organizations such as local, state, and federal agencies. Done well, enterprise architecture results in leaner and more effective information systems that satisfy organizational goals and objectives. This chapter introduces a suite of simple metrics and models for measuring the ROI of enterprise architecture. This chapter also introduces real options, which is a contemporary approach to measuring ROI. Whereas typical measures tend to underestimate ROI, real options have the ability to unearth business value hidden deep within the economics of investments in enterprise architecture.

The role of IT in the creation of business value has been considered from various perspectives, such as strategic alignment, sustained advantage, and infrastructure capability. In this paper, we try to extend these previous perspectives... more

The role of IT in the creation of business value has been considered from various perspectives, such as strategic alignment, sustained advantage, and infrastructure capability. In this paper, we try to extend these previous perspectives by describing a ...

This material is brought to you by the Pacific Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2004 Proceedings by an authorized administrator of AIS Electronic... more

This material is brought to you by the Pacific Asia Conference on Information Systems (PACIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in PACIS 2004 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, ...

Calculating the process driven value of RFID investments is very difficult. From a company’s perspective it is important to understand the concrete contribution of an RFID system with regard to individual processes. The problem of... more

Calculating the process driven value of RFID investments is very difficult. From a company’s perspective it is important to understand the concrete contribution of an RFID system with regard to individual processes. The problem of profitability analyses in IS is that such technologies cannot be calculated as an economic standard investment. Hence, we propose a reference model as a generic knowledge base for referential RFID impacts. Our model supports the structuring and evaluation of RFID benefits along business processes. With this, we propose indicators for the derivation of an RFID cause-and-effect chain. The allocation of RFID effects to processes within the reference framework helps in identifying the right logistic unit levels for RFID transponder investments.