| dbo:abstract |
الدعاية الإذاعية دعاية تهدف إلى التأثير على المواقف تجاه قضية أو موقف معين، تُرسل من خلال البث الإذاعي. جاءت قوة الدعاية الإذاعية من طبيعتها الثورية. أتاحت الإذاعة، شأنها شأن التطورات التكنولوجية التي شهدتها وسائط الإعلام لاحقًا، نقل المعلومات بسرعة وبشكل موحد إلى أعداد كبيرة من السكان. على الصعيد الدولي، كان الراديو أداة تجنيد أولية وقوية لحملات الدعاية. قبل التلفاز، كان الراديو إلى حد بعيد أكثر الطرق فعالية لمنع أو تعزيز التغيير الاجتماعي. ما زالت فعالة في كثير من المجالات. يمكن بث الدعاية الإذاعية عبر مسافات بعيدة لجمهور كبير بتكلفة منخفضة نسبيًا. يمكن للداعية عبر الإذاعة أن يؤثر بملايين الناس من خلال صوته وقدرته الإقناعية. يُستخدم نهج مماثل في كل حرب بتوظيف الدعاية الإذاعية: بصرف النظر عن إقناع أولئك الموجودين في الجبهة الداخلية بضرورة الحرب، يجب توجيه نوع مختلف من الدعاية نحو العدو. أصبح الراديو أداة دعاية قوية لأنه تجاهل الحدود الوطنية وجعل خطوط العدو سهلة المنال. كانت واحدة من أكثر الطرق شيوعًا لجذب المدنيين والأعداء للاستماع إلى برامج المضيفين هي إسقاط المنشورات من بالونات الهواء الساخن أو الطائرات. بُثت معظم البرامج على محطات مختارة في أوقات معينة من اليوم، ووضحت المنشورات بالضبط متى وأين يمكن سماع البث. (ar) Radio propaganda is propaganda aimed at influencing attitudes towards a certain cause or position, delivered through radio broadcast. The power of radio propaganda came from its revolutionary nature. The radio, like later technological advances in the media, allowed information to be transmitted quickly and uniformly to vast populations. Internationally, the radio was an early and powerful recruiting tool for propaganda campaigns. Before television, radio was by far the most effective way to prevent or promote social change. In many areas, it still is. Radio propaganda can be broadcast over great distances to a large audience at a relatively low cost. Through radio, a propagandist can bring his voice and all the persuasive power of his emotions to millions of people. A similar approach is used in every war employing radio propaganda: aside from convincing those on the home front of the necessity of war, a different kind of propaganda must be directed towards the enemy. Radio became a powerful propaganda tool because it ignored national borders and made enemy lines more accessible. One of the most common ways hosts got the civilian and enemy populations to listen to their broadcasts was by dropping leaflets from hot air balloons or airplanes. Most programs were broadcast on selected stations at certain times of the day; the dropped leaflets explained exactly when and where the broadcasts could be heard. (en) |
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https://www.scribd.com/doc/57386378/Gerd-Horten-Radio-Goes-to-War-the-Cultural-Politics-of-Propaganda-During-World-War-II |
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| rdfs:comment |
الدعاية الإذاعية دعاية تهدف إلى التأثير على المواقف تجاه قضية أو موقف معين، تُرسل من خلال البث الإذاعي. جاءت قوة الدعاية الإذاعية من طبيعتها الثورية. أتاحت الإذاعة، شأنها شأن التطورات التكنولوجية التي شهدتها وسائط الإعلام لاحقًا، نقل المعلومات بسرعة وبشكل موحد إلى أعداد كبيرة من السكان. على الصعيد الدولي، كان الراديو أداة تجنيد أولية وقوية لحملات الدعاية. (ar) Radio propaganda is propaganda aimed at influencing attitudes towards a certain cause or position, delivered through radio broadcast. The power of radio propaganda came from its revolutionary nature. The radio, like later technological advances in the media, allowed information to be transmitted quickly and uniformly to vast populations. Internationally, the radio was an early and powerful recruiting tool for propaganda campaigns. (en) |
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دعاية إذاعية (ar) Radio propaganda (en) |
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