Consumer Technology Adoption Research Papers (original) (raw)

Unified theory of acceptance and use of technology (UTAUT) extension by Venkatesh et al, (2012) into UTAUT 2.

The literature on user innovation has not considered laggards – the last group of users to adopt a product – as a source of new ideas for innovative products and services. In this paper, we develop the Lag-User Method to investigate... more

The literature on user innovation has not considered laggards – the last group of users to
adopt a product – as a source of new ideas for innovative products and services. In this
paper, we develop the Lag-User Method to investigate laggards’ role in the process of idea
generation and new product development (NPD) and so enable firms to gain access to their
insights. We study laggards for 4 years in three countries and apply the Lag-User Method
to different technologies, products, and services, thereby generating 62 innovative ideas
across a wide range of industries and sectors. These ideas are discussed with executives to
obtain managerial insights. Our studies reveal that laggards who generate new ideas (i.e.
lag-users) can enrich NPD. Being coached through the systematic Lag-User Method, they
can come up with radical, really new, or incremental innovations. Moreover, applying the
method increased laggards’ perception regarding their (a) understanding of innovation, (b)
perception that people can learn to innovate, (c) perception of their ability to develop new
products on their own, (d) confidence about their own new ideas, and (e) perception of
considering themselves capable of innovating. Thus, we propose that by involving lagusers
in idea generation and NPD process, both academia and firms can improve the
effectiveness of NPD, overcome barriers to adoption of innovations, cross the chasm, and
accelerate the diffusion of their new products or services.

The question of how and why people adopt technologies is an area that has received great scrutiny, but less attention is given to those who willingly choose to avoid particular technologies. This article considers current models of... more

The question of how and why people adopt technologies is an area that has received great scrutiny, but less attention is given to those who willingly choose to avoid particular technologies. This article considers current models of technology adoption and explores how technology influences us as a society and individually, paying special attention to how large-scale shifts in technological change come to bear on individuals who choose not to adopt specific technologies. By combining scholarship in the information sciences with observations from media ecology theorists, this article proposes a more nuanced view of technology adoption and resistance.

El objetivo general del presente trabajo consiste en analizar las tramas de significación vinculadas al consumo de nuevas tecnologías en los adultos jóvenes de la Ciudad de Buenos Aires. Para ello toma- mos como punto de partida la idea... more

El objetivo general del presente trabajo consiste en analizar las tramas de significación vinculadas al consumo de nuevas tecnologías en los adultos jóvenes de la Ciudad de Buenos Aires. Para ello toma- mos como punto de partida la idea de que las NTIC no solo han gene- rado profundas modificaciones en la producción y los consumos cul- turales sino también en la manera en la que los individuos organizan su experiencia en la vida cotidiana. Para ello se tomará como universo de análisis el mundo techie de la Ciudad de Buenos Aires, el cual se en- cuentra delimitado por una serie de materiales heterogéneos que van desde consumidores de tecnología y publicidades de nuevas marcas hasta programas, sitios web y revistas especializadas en innovación. Si bien la escena tecnológica puede leerse en un sentido mucho más am- plio, la intención de este trabajo es pensar el mundo de la tecnología desde la perspectiva del consumidor, lo que, de alguna manera, signi- fica restringir siempre y cuando sea posible, el ámbito de análisis a la esfera del consumo. Por ende, aspectos sumamente valiosos relativos a los procesos de innovación quedan puestos en un segundo plano a partir de este recorte particular.

The first general theory of perpetual motion in simple machines (simple over-unity).

Recently we have witnessed the worldwide adoption of many different types of innovative technologies, such as crowdsourcing, ridesharing, open and big data, aiming at delivering public services more efficiently and effectively. Among... more

Recently we have witnessed the worldwide adoption of many different types of innovative technologies, such as crowdsourcing, ridesharing, open and big data, aiming at delivering public services more efficiently and effectively. Among them, ridesharing has received substantial attention from decision-makers around the world. Because of the multitude of currently understood or potentially unknown risks associated with ridesharing (unemployment, insurance, information privacy, and environmental risk), governments in different countries apply different strategies to address such risks. Some governments prohibit the adoption of ridesharing altogether, while other governments promote it. In this article, we address the question of how risks involved in ridesharing are governed over time. We present an in-depth single case study on Singapore and examine how the Singaporean government has addressed risks in ridesharing over time. The Singaporean government has a strong ambition to become an innovation hub, and many innovative technologies have been adopted and promoted to that end. At the same time, decision-makers in Singapore are reputed for their proactive style of social governance. The example of Singapore can be regarded as a revelatory case study, helping us further to explore governance practices in other countries.

The process of searching for food to eat has undergone dramatic changes over the years as a result of newly developed technology and techniques. Food delivery services is one such change. Owing to the advent of information technology,... more

The process of searching for food to eat has undergone dramatic changes over the years as a result of newly developed technology and techniques. Food delivery services is one such change. Owing to the advent of information technology, smartphones and internet access, restaurants and eateries are turning their attention to online food delivery services. Mobile apps are easy to use, provide flexible payment options, enable consumers track their orders etc. which makes them preferable to consumers. Though online food delivery apps are being used extensively elsewhere, they are not that much patronised in Ghana. In KNUST, finding food sometimes becomes a headache and students have to go a long way just to get food to eat. Others also wait till lectures ends before they grab a bite and this sometimes causes discomfort and affects students’ ability to concentrate.
The aim for this study is to identify the factors that influence acceptance and adoption of OFDS amongst students of higher learning institutions. This paper uses a qualitative approach through the collection and analysis of secondary data from previous research works, articles and reviews from websites in relation to e-commerce, mobile applications and the Extended Unified Theory of Acceptance and use of Technology (UTAUT2) with high focus on consumers. From the review of secondary data, performance expectancy, effort expectancy, facilitating conditions, social influence, hedonic motivation, price value and habit were said to affect the adoption and use of OFD apps. With regards to challenges associated with OFD apps, wavering customer loyalty, logistics dilemma, unpredictable pricing model, unreliable delivery and logistics staff and the inability to cope with volume were stated to affect OFDs.
Therefore, the study recommends having a seamless connection, having a social media connection with customers, Customer behaviour, large database capacity, keeping customers informed and making things easy for customers in order to improve OFDs. Future studies should focus on primary data from students and other stakeholders of universities in Ghana in order to generalize the findings.

With a broader set of factors than previous research, this study examines basic theories and various studies related to the mobile field about ones that affect consumer adoption of shopping via mobile applications within the literature.... more

With a broader set of factors than previous research, this study examines basic theories and various studies related to the mobile field about ones that affect consumer adoption of shopping via mobile applications within the literature. As a result, the study proposes a model based on technology acceptance model, which includes 16 possible constructs and 31 relationships. The ultimate aim of this study is to analyse the factors that have effects on the adoption behaviour of consumers who shop via mobile applications with partial least squares (PLS) approach. The measurement models and the structural model proposed by the study were analysed with SmartPLS 3. Considering PLS structural equation modelling (SEM) bias seen in reflectively measured models, as a novel approach, consistent PLS is used in this study. The study established that perceived enjoyment and risk do not have any meaningful effect on the adoption of shopping via mobile applications, and also revealed that word-of-mouth communication, perceived value, informativeness, and personalisation are significant factors in the adoption of mobile shopping.

The demand for oil is ever increasing due to the adaptation of developing countries to the global economy; as a result, market prices are constantly fluctuating because of the basic economic law of demand. In 2007, oil prices in the... more

The demand for oil is ever increasing due to the adaptation of developing countries to the global economy; as a result, market prices are constantly fluctuating because of the basic economic law of demand. In 2007, oil prices in the market reached approximately 150 USD per barrel. Subsequently, with the global financial crises, the price dropped to approximately 40 USD per barrel. The volatility in the oil and energy costs forces governments and industries to seek new solutions. Price volatility is not the only reason to transform markets to green technologies. Other motives include the negative impact on the environment and the consequent social movements to protect nature. The environmental issues and consumer sensitivity to these issues have impact on corporations‟ production processes. Green technologies appear to be a major future tendency. Corporations – especially the MNCs (Multinational Corporations) – invest in innovative technologies and R&D (Research and Development), which is already greatly focused on green technologies. There are many environmental issues modern societies have to deal with, such as climate change, global warming, industrial waste, and heavy air pollution. In order to control and reduce the effects of these on the environment, one of the most significant change factors that need to be considered is green and renewable energy. Electric vehicles (EVs) emerge with strong potential to remove a substantial part of these effects by introducing green energy. Furthermore, its technology can contribute significantly to global innovation. Along with developed countries, Turkey, (as a developing country) did take a leading role in adopting this new innovative green technology and intends to become the main manufacturer of the EVs for Europe and global markets. In this paper, EV‟s expected consumer demand, the market share, and the contribution to the foreign trade volume of Turkey for the near future are studied.

At the turn of the twenty-first century, typical households were equipped with a landline telephone, a desktop computer connected to a dial-up modem, and a shared television set. Television, radio and newspapers were the dominant mass... more

At the turn of the twenty-first century, typical households were equipped with a landline telephone, a desktop computer connected to a dial-up modem, and a shared television set. Television, radio and newspapers were the dominant mass media. Today, homes are now network hubs for all manner of digital technologies, from mobile devices littering lounge rooms to Bluetooth toothbrushes in bathrooms--and tomorrow, these too will be replaced with objects once inconceivable.
Tracing the origins of these digital developments, Jenny Kennedy, Michael Arnold, Martin Gibbs, Bjorn Nansen, and Rowan Wilken advance media domestication research through an ecology-based approach to the abundance and materiality of media in the home. The book locates digital domesticity through phases of adoption and dwelling, to management and housekeeping, to obsolescence and disposal. The authors synthesize household interviews, technology tours, remote data collection via mobile applications, and more to offer readers groundbreaking insight into domestic media consumption. Chapters use original case studies to empirically trace the adoption, use, and disposal of technology by individuals and families within their homes. The book unearths social and material accounts of media technologies, offering insight into family negotiations regarding technology usage in such a way that puts technology in the context of recent developments of digital infrastructure, devices, and software--all of which are now woven into the domestic fabric of the modern household.

The Malaysian market consists of a large consumer-base carrying mobile phones. However, the adoption and proliferation of mobile (m-) payments remain dismal. Evidence from the literature necessitates the need for elucidating the adoption... more

The Malaysian market consists of a large consumer-base carrying mobile phones. However, the adoption and proliferation of mobile (m-) payments remain dismal. Evidence from the literature necessitates the need for elucidating the adoption barriers and drivers from multiple perspectives. There has been much research on consumer adoption and usage of mobile payment systems, but there is a lack of research on this subject from the merchants' perspective. Taking into account the critical role merchants play in promoting a sustainable m-payment ecosystem, this work elucidates the perspective of merchants in Malaysia vis-à-vis m-payment systems. In-depth interviews with merchants from multiple retail categories were conducted to gain insight into their motivational drives, barriers, and challenges in the context of the adoption and implementation of m-payment systems in Malaysia. The results confirmed that the relative advantage of decreasing payment processing time and fees, convenience, and enhanced payment security features are some of the factors motivating merchants to adopt m-payment, while technological incompatibility, complexity, the cost of investment, and the lack of critical mass and knowledge are some of the factors discouraging merchants from doing so. Our findings further expand the limited knowledge of m-payment systems in the context of Malaysian merchants, which is valuable for industries and policymakers. The results of this study can be generalised to other m-payment systems in other countries-Apple Pay, Samsung Pay, and Android Pay, with Apple Pay, Alipay, and WeChat.

On the background of theoretical considerations and literature review, this article presents the results of the preliminary study of young consumers about their adoption of the Internet of Things (IoT)-treated as the emerging technology,... more

On the background of theoretical considerations and literature review, this article presents the results of the preliminary study of young consumers about their adoption of the Internet of Things (IoT)-treated as the emerging technology, creating a new quality of information technology usage, despite perceived costs and privacy concerns. The data for the analysis came from purpose sample of 223 young consumers from Eastern Poland via CAWI questionnaire. The primary goal of the research was to explore the adoption of IoT by young consumers in Poland regarding the level of adoption and factors explaining this phenomenon. The main analysis used univariate analysis of variance (UNIANOVA) and covariance-based structural equation modelling (CB-SEM). The current level of adoption of IoT by young consumers looks rather high (80% of respondents used at least one IoT-enabled device), although 78% of owners of IoT devices were not aware of Internet of Things concept. Study participants rather declared the usage of connected things recognised by connecting technology (Wi-Fi, Bluetooth), than the conscious usage of IoT. Among factors influencing IoT adoption the Performance expectancy and Habit constructs, as well as Personal innovativeness in the domain of information technology (PIIT), had an impact on Behavioural intention to use IoT. For some groups of devices, the gender impact was significant. Declared income, including lack of funds as the reason of not to use IoT, was not relevant as an explanatory variable.

In this conceptual paper, using the lens of self-design we examine the relationship between consumer technology appropriation and psychological ownership, suggesting that pride plays a key and multi-faceted role. Resolving discrepancies... more

In this conceptual paper, using the lens of self-design we examine the relationship between consumer technology appropriation and psychological ownership, suggesting that pride plays a key and multi-faceted role. Resolving discrepancies in the literature, we propose that authentic pride operates as an antecedent of psychological ownership, while hubristic pride strengthens the effect of psychological ownership on outcomes such as economic valuation and word-of-mouth. We further enrich the conceptualization by considering the moderating effects of the technology consumption context (public versus private) as well as consumers’ perceptions of situation strength (strong versus weak behavioral constraints).

Innovations that are perceived to be the means to realizing important personal values have a greater likelihood of success than those that clash with or impede value fulfillment. The concept of innovation-values fit (or value... more

Innovations that are perceived to be the means to realizing important personal values have a greater likelihood of success than those that clash with or impede value fulfillment. The concept of innovation-values fit (or value compatibility) explains broad patterns of consumer adoption across diverse product categories. However, the simple “poor-neutral-good” scales typically used to measure innovation-values fit are incapable of providing the kinds of fine-grained insights considered necessary to support decisions for marketing a particular new product. This research contributes an analytic framework based on the Means-End approach to understand innovation-values fit from the consumer perspective with the goal of informing new product commercialization strategy. The article revisits old practices and initiates new work that probes more deeply, directly, and specifically into how consumers evaluate new products and perceive links between distinctive product features and personal values. Using data from 160 personal “laddering” interviews in a national field study, we examine consumer reaction to a next-generation cell phone and discover seven innovation-values themes that drive consumer preference and price expectations in the product category. Implications are discussed for marketers who commercialize innovations and need to understand the incremental benefits that consumers associate with adopting a new product over its rivals.

The high demand of educational industry has some influences on the academics’ lifestyle, specifically the lecturers in which their previous lifestyle was conservative. Their conservative lifestyle was changed to modern lifestyle due to... more

The high demand of educational industry has some influences on the academics’ lifestyle, specifically the lecturers in which their previous lifestyle was conservative. Their conservative lifestyle was changed to modern lifestyle due to the high level of mobility. This study has two purposes. Firstly, it is conducted to discover whether compatibility, observability, relevance, personal demographic, personal experience, internal environment and external environment have any influences on the attitude of Telecommunication and Informatics Business Management Program Study (MBTI) Telkom University’s lecturers toward smartphone adoption. Secondly, this study is also conducted to discover whether the attitude influences behavior intention in smartphone adoption by the academics (MBTI Telkom University lecturers). In achieving the study’s objective, the Technology Acceptance Model (TAM) and Diffusion of Innovation (DOI) are applied. A survey by using questionnaire is carried out as the study’s approach. The result of the study provides empirical support to the idea that the characteristics of the innovation from Attitude, Observability, Compatibility, Personal demographics, and Personal experience influence the acceptance attitude toward the use of smartphone.

We propose an agent-based model to study the adoption of dynamic electricity tariffs. The decision to change the tariff is based on the unanimity of τ past opinions. The model explains why the empirically observed intention-behavior gap... more

We propose an agent-based model to study the adoption of dynamic electricity tariffs. The decision to change the tariff is based on the unanimity of τ past opinions. The model explains why the empirically observed intention-behavior gap exists. The adoption of dynamic tariffs is impossible due to the high level of indifference in today's societies. Reducing the indifference level or decreasing the decision time can result in narrowing the gap. a b s t r a c t Using an agent-based modeling approach we study the temporal dynamics of consumer opinions regarding switching to dynamic electricity tariffs and the actual decisions to switch. We assume that the decision to switch is based on the unanimity of τ past opinions. The resulting model offers a hypothetical, yet plausible explanation of why there is such a big discrepancy between consumer opinions, as measured by market surveys, and the actual participation in pilot programs and the adoption of dynamic tariffs. We argue that due to the high indifference level in today's retail electricity markets, customer opinions are very unstable and change frequently. The conducted simulation study shows that reducing the indifference level can result in narrowing the intention-behavior gap. A similar effect can be achieved by decreasing the decision time that a consumer takes to make a decision.

In this study we focused on EBET Agency's Cloud Casino Software (EBET Agency's Cloud Casino Software, which could access through their official website: ebetagency.com and ebet.agency and download trial version), first trusted casino... more

In this study we focused on EBET Agency's Cloud Casino Software (EBET Agency's Cloud Casino Software, which could access through their official website: ebetagency.com and ebet.agency and download trial version), first trusted casino software in world offer by EBET, is a new ultimate class of packaged casino application software which integrated many unbelievable services and products such as local payment, worldwide and crypto payment such as Bitcoin, and absolutely offer sport betting such as football and other sports related to all categories in bet industry, also casino betting such poker, blast, crash, blackjack, roulette, slot machines, bingo and all the e-sport and e-gaming providers attached to their content management system which has been appeared through the past decade, seemingly merging under a same banner with several of the largest bet and casino software firms. Regarding to the security issue in all aspects and as to chief executive officer famous quote "if the alien had been came from space or someday the time traveler's has been arrived from future, they could never penetrate to EBET Agency's casino software security layers" as their use cloud casino software, which use more than dozen protocol and firewalls. These casino software and their casino cloud solutions tries to complete the range of a business's functions and process to be able to present a whole view of the business from singular information technology architecture to all parts of bet and Casino Company. Casino, bet and gambling enterprises' websites does not possess sufficient financial and human recourse, in comparison to the large size public casino which located around the world physically; hence, it will not allow them to have a sufficient chance to compete with powerful casino company competitors, in a business environment. However, the EBET Agency's Cloud Casino Software in gambling industry is still in the beginning stage with many adopters. As a result, this study focuses on the adoption of EBET Agency's Cloud Casino Software among new famous casino online which improved their online company after using cloud casino software of EBET. Seven factors were identified as determinants of EBET Agency's Cloud Casino Software adoption by combining the two widely applied IT framework named Technology Organization Environment (TOE) and Diffusion on Innovation (DOI) theory. In the future with eight factors we will conduct survey, factor analysis and logistic regression to determine factors affecting EBET Agency's Cloud Casino Software adoption.

Outcome of my doctoral work is a model that is a set of guidelines for any HEI to adopt ICT for teaching and learning seamlessly. It involves a study of HEIs in the city of Pune, India. This presentation is a brief on the model, research... more

Outcome of my doctoral work is a model that is a set of guidelines for any HEI to adopt ICT for teaching and learning seamlessly. It involves a study of HEIs in the city of Pune, India. This presentation is a brief on the model, research methodology and findings of the study along with future research scope. For more details, kindly contact me.

With divergent educational processes brought forth through the unforeseen circumstances such as a global pandemic, students have become obligated to pursue virtual means towards obtaining their education. Therefore, this study seeks to... more

With divergent educational processes brought forth through the unforeseen circumstances such as a global pandemic, students have become obligated to pursue virtual means towards obtaining their
education. Therefore, this study seeks to review the different formats of virtual learning processes and methodologies that are currently made available to students based on student and user perception and
technology adoption efforts. Through comparative analysis efforts identifying synchronous, hybrid and asynchronous virtual educational standards across multiple publications and understanding technology
acceptance models (TAM) and theories such as perceived usefulness, it is understood that virtual learning efforts which pursue an asynchronous methodology are more comparable in contrast other formats

In many countries, the health care sector is enteri ng into a time of unprecedented change. Electronic Medical Record (EMR) has been introduced into healt hcare organizations in order to incorporate better use of technology, to aid... more

In many countries, the health care sector is enteri ng into a time of unprecedented change. Electronic Medical Record (EMR) has been introduced into healt hcare organizations in order to incorporate better use of technology, to aid decision making, and to f acilitate the search for medical solution. This nee ds those professionals in healthcare organizations to be in the process of changing from the use of paper to maintain medical records into computerized medical recordkeeping opportunities. However, the adoption of these electronic medical records systems has bee n slow throughout the healthcare field. The critica l users are physicians which play an important role t o success of health information technology includin g Electronic Medical Record systems. As a result user adoption is necessary in order to understand the benefits of an EMR. Therefore, in the current paper , a model of ranking factors of micro-level in EMRs adoption was developed. Surveys distributed to phys icians as this study’s respondent in two private hospitals in Malaysia. The findings indicate that p hysicians have a high perception means for the technology and showed that EMR would increase physi cian’s performance regarding to decision making. They have been and continue to be positively motiva ted to adopt and use the system. The relevant facto rs according to micro-level perspective prioritized an d ranked by using the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) . The aim of ranking and using this approach is to investigate which factors are more important in EMR s adoption from the micro-level perspectives. The results of performing TOPSIS is as a novelty which assist health information systems (HIS) success and also healthcare organizations to motivate their use rs in accepting of new technology.

This paper explores how the ‘Free Basics’ initiative in India got transformed into a national debate on ‘net neutrality’ principle and finally led to it being banned in India. Further, this paper will also use ethnographic data to analyse... more

This paper explores how the ‘Free Basics’ initiative in India got transformed into a national debate on ‘net neutrality’ principle and finally led to it being banned in India. Further, this paper will also use ethnographic data to analyse how this ‘controversial’ initiative was debated, the claims it made and the actual ground level reality in the state of Tamil Nadu.

This paper explores how the ‘Free Basics’ initiative in India got transformed into a national debate on ‘net neutrality’ principle and finally led to it being banned in India. Further, this paper will also use ethnographic data to analyse... more

This paper explores how the ‘Free Basics’ initiative in India got transformed into a national debate on ‘net neutrality’ principle and finally led to it being banned in India. Further, this paper will also use ethnographic
data to analyse how this ‘controversial’ initiative was debated, the claims it made and the actual ground level reality in the state of Tamil Nadu.

In 2001, on behalf of two Christian couples, a Christian adoption agency in the United States arranged an open embryo adoption. In addition to ethically analyzing this specific case, this paper situates the case politically and medically... more

In 2001, on behalf of two Christian couples, a Christian adoption agency in the United States arranged an open embryo adoption. In addition to ethically analyzing this specific case, this paper situates the case politically and medically and distinguishes a number of general moral considerations relevant for reflection on this case. The paper concludes that while the choice to adopt embryos is morally appropriate and even praiseworthy in some circumstances, troubling features in this specific case rendered this particular adoption morally problematic.

According to an editor of The Economist, the world produced, in the years since World War II, seven times more goods than throughout all history. This is well appreciated by lay people, but has hardly affected social scientists. They do... more

According to an editor of The Economist, the world produced, in the years since World War II, seven times more goods than throughout all history. This is well appreciated by lay people, but has hardly affected social scientists. They do not have the conceptual apparatus for understanding accelerated material-technical change and its meaning for people's personal lives, for their ways of relating to them-selves and to the outside world. Of course, a great deal of speculation about emerging life forms in industrialised societies exists and social scientists with a futuristic bend have projected their diverse visions upon public debates, ranging from thc Efficient Hedonism of "post-industrialist' society a la Daniel Bell to the “Responsible Convivialism” of 'post-materialist" critics such as Fritz Schumacher. Competing images of the coming "services society" or "self-service society" share a central concern: the ongoing relation between tile spheres of large organisations and personal lifestyles, between salaried work arid private consumption. They also share a eel-tau' implausibility: few people recognize themselves in either projection. And they sham ubiquitous reference to "technology", without accounting for it in real terms. A good diagnostic of what is actually happening seems to me to be Jonathan Gershuny, who sees a drift toward a particular type of self-service economy: a quite radical shift in the mode of provision of social services, as he calls it, based on new kinds of consumer technologies. Industrialization used to be partial, but is becoming total fast. This process obviously has many facets, the one I am interested in here is the intrusion of modern technology into spheres of life which in the past have been relatively little dependent on it.

This paper reports on how asynchronous mobile video messaging presents users with a challenge to doing ‘being ordinary’. 53 participants from three countries were recruited to try Skype Qik at launch for two weeks. Some participants... more

This paper reports on how asynchronous mobile video messaging presents users with a challenge to doing ‘being ordinary’. 53 participants from three countries were recruited to try Skype Qik at launch for two weeks. Some participants embraced Skype Qik as a gift economy, emphasizing a special relationship enacted through crafted self-presentation. However, gift exchange makes up only a small proportion of conversation. Many participants struggled with the self-presentation obligations of video when attempting more everyday conversation. Faced with the ‘tyranny of the everyday’, many participants reverted to other systems where content forms reflected more lightweight exchange. We argue that designing for fluid control of the obligations of turn exchange is key to mobile applications intended to support everyday messaging.

This paper reports on how asynchronous mobile video messaging presents users with a challenge to doing ‘being ordinary’. 53 participants from three countries were recruited to try Skype Qik at launch for two weeks. Some participants... more

This paper reports on how asynchronous mobile video messaging presents users with a challenge to doing ‘being ordinary’. 53 participants from three countries were recruited to try Skype Qik at launch for two weeks. Some participants embraced Skype Qik as a gift economy, emphasizing a special relationship enacted through crafted self-presentation. However, gift exchange makes up only a small proportion of conversation. Many participants struggled with the self-presentation obligations of video when attempting more everyday conversation. Faced with the ‘tyranny of the everyday’, many participants reverted to other systems where content forms reflected more lightweight exchange. We argue that designing for fluid control of the obligations of turn exchange is key to mobile applications intended to support everyday messaging.