Creative Tourism Research Papers - Academia.edu (original) (raw)

In the past forty years the relationship between culture, economy and society has changed beyond recognition. Culture has grown beyond its original socialisation role to become the oil of the new economy and a vital reservoir of symbolic resources that feeds tourism production and consumption. Heritage has emerged as a force for urban and rural renewal and preservation, become a global industry in its own right.
More recently the growth of the creative economy has been marked by the increasing intangibilisation of culture and heritage, as they have become vital markers of symbolic value. In the field of tourism, this change has been marked by the continued growth of cultural tourism, and the recent fragmentation of cultural tourism into a number of sub-fields, including film tourism, gastronomic tourism, festival tourism, etc. (Richards, 2001; Hjalager and Richards, 2002).
The growing importance of creativity and intangible heritage in tourism has also been marked by the development of a specific sub-field of ‘creative tourism’ (Richards and Raymond, 2000). Creative tourism arguably represents a departure from traditional models of cultural and heritage tourism, moving away from tangible heritage as the key asset towards creative and symbolic capital.
This paper examines the development of creative tourism in recent years, tracing its trajectory from a sub-field of cultural tourism towards an emerging field and philosophy of tourism.

- by greg richards
- •
- Tourism Studies, Cultural Heritage, Heritage Studies, Heritage Tourism

Texto extratído do Creative Tourism Trend Report Volume 1, 2015

- by greg richards
- •
- Creative Industries, Gestão Pública, Creative Tourism, Criatividade
- by Rizki Sanjaya
- •
- Creative Writing, Creative Industries, Creative Tourism
- by greg richards
- •
- Cultural Tourism, Creative Tourism, Tourism experiences
- by Charline Cayeman
- •
- Creativity studies, Urban Planning, Local Development, Creative Tourism

Τι στρατηγικές ανάπτυξης του τοπικού τουριστικού τομέα μπορούμε να χρησιμοποιήσουμε αμεσότερα και με χαμηλότερο κόστος; Ποιο είναι εκείνο το προϊόν–υπηρεσία που μπορεί να προορίζεται για όλους επηρεάζοντας όμως τον καθένα ξεχωριστά; Πως η χρησιμότητα και η προσφορά υπηρεσιών του προϊόντος - υπηρεσίας αυτού, μπορεί να αξιολογηθεί ποσοτικά συμβάλλοντας στην τοπική και κρατική οικονομία; Γιατί να επιλέξουμε κάτι νέο για την ανάπτυξη της τοπικής τουριστικής αγοράς;

Copenhagen wants to be Europe's Christmas capital, even though other cities have already taken that idea. Mikkel Noa Klein interviewed Greg Richards and Matias Thuen Jørgensen from the Center for Tourism Research at Roskilde University... more

- by greg richards
- •
- Tourism Studies, Cultural Tourism, City Marketing, Christmas

Cultural mapping can be a useful tool in the design of creative tourism. The CREATOUR Project - Creative Tourism Destination Development in Small Cities and Rural Areas - is working with a range of cultural/creative organizations in order to implement new creative tourism offers that can contribute to the social and economic development processes and sustainability of the places and regions where they take place. To improve such initiatives, CREATOUR held a series of Regional Idea Laboratories where cultural mapping was used as a tool for regional actors to discover what is "so special" about their places. A narrative was created linking places with the objects that tell their stories.

- by Sónia Moreira Cabeça
- •
- Cultural Mappings, Creative Tourism
- by Peter Bengtsen
- •
- Critical Theory, History, Cultural History, Sociology

Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce... more

- by greg richards
- •
- Tourism Studies, Tourism Marketing, Festivals and music, Event Management

Verhaal over de enige ghost/gothic walk in Middelburg, 2016-2020.

Kreativitás nélkül a turizmus darabjaira hullana szét, és nem lenne képes új formákat sem ölteni. Jelen tanulmány célja annak bemutatása, milyen fontos szerepet játszik a kreativitás a turizmus értelmezésében. Mint látni fogjuk, a... more

- by greg richards
- •
- Cultural Tourism, Creative Tourism

The subjective Quality of Life has often been related to leisure well-being, which depends on factors such as Arousal, Intrinsic satisfaction, Involvement, Mastery, Perceived freedom and Spontaneity (Unger and Kernan, 1983). Many of these elements are related to having a varied life pattern with diverse leisure activities. This paper explores how the development of ‘eventfulness’ can contribute to diverse time qualities, and therefore improve subjective well-being and quality of life. It draws on previous studies of cultural events of well-being, as well as data from the ATLAS Event Monitoring Project.

- by greg richards
- •
- Event Management, Events management, Events, Mega Events
- by Marina Matte
- •
- Tourism Studies, Cultural Heritage, Tourism, Creative Tourism
- by Tuna Taylak and +1
- •
- Marketing, Tourism Studies, Tourism Marketing, Tourism Management
- by Oliver Mtapuri
- •
- Tourism Studies, Anthropology of Tourism, Tourism Marketing, Tourism Management
- by greg richards
- •
- Cultural Tourism, Creative Tourism, Turismo Creativo

A few thoughts about potential of wine tourism in India.

- by Jaidev Jamwal
- •
- Tourism Planning and Policy, Wine Tourism, India, Travel

Presentation to the to the “International Conference on Creative Tourism and Development” 6 February 2020 , Chulalongkorn University, Bangkok. The paper deals with the development of creative placemaking approaches, highlighting the... more

- by greg richards
- •
- Creative Cities, Cultural Tourism, Placemaking, Creative Tourism

Essay dealing with the consequences and implications of the so-called rise of the creative industries for economy, policy and practice of innovation and society in general. The increasing emphasis on creativity as a prerequisite for both innovation and social change makes the nurturing of creative talent a necessity and should make politicians think twice before they curtail spendings on culture.

- by Paul Rutten
- •
- Cultural Studies, Media Studies, Media and Cultural Studies, Innovation statistics
- by Marina Matte
- •
- Tourism Studies, Cultural Heritage, Tourism, Creative Tourism

The literature on tourism research mentions creative tourism as a form of special interest tourism allowing a wider participation of tourists in local communities and their tangible and intangible cultural assets, in contrast to traditional mass cultural tourism.
Creative tourists have opportunities to engage in meaningful experiences mainly through acts of co-creation. In research on the experience economy, in which experiences gain relevance in relation to services, some authors mention the development of several types of capital by different groups, such as supply managers, local communities and creative tourists. This is relevant to the study of tourism because the various social groups mentioned above have been gaining importance in the organisation of supply and demand.
A systematic review was used as a method of analysing how cultural capital theory is being used in creative tourism. The findings show that only a few researches have applied capital theory to creative tourism and, therefore, much more research is needed.
Keywords: creative tourism, cultural capital, co-creation, experience economy and systematic review

- by Rui Carvalho
- •
- Tourism Management, Sociology of Tourism, Creativity, Cultural Tourism

Abstract: Ecomuseums were created in the second half of the 20th century, to serve a need of redefining the role of museums and their relationship with the audience. The concept of the ecomuseum is based on the awareness that there is no one to know better the cultural values – both intangible and tangible – that constitute a local community’s identity than the members of the local community, nor will any other person be able to preserve and convey these values to new generations better than a local community. A local community is both the guardian and the user of, and both the curator and the audience at ecomuseums. Through ecomuseums, a community lives its identity and its tradition, conveys the awareness of it to the young ones and creates their own need to live it themselves and pass it on. Ecomuseums also enable those perceptions of a local identity and tradition not to remain hermetic, but rather to be shared with visitors coming
from other areas, creating in that way conditions for a better understanding of differences. One of the best ways to learn about differences and embrace them is the concept that in recent years has been offered by the new branch of tourism – creative tourism, which implies the involvement of tourists in learning of crafts, songs, dances and other traditional activities characteristic of the destination they have chosen, customs, dances and other traditional activities characteristic of the destination they have selected, while simultaneously as well developing their creative potentials, too. With their concept, ecomuseums stand out as ideal places for putting creative tourism into practice. On the example of the villages of Zlakusa and Potpeće, the two pearls of Zlatibor District, we shall present the opportunities of ecomuseums and creative tourism in Serbia, which as such have not been exploited yet.

- by Biljana Djordjević
- •
- Cultural Tourism, Ecomuseums, Creative Tourism
- by greg richards
- •
- Gastronomy, Cultural Heritage, Heritage Tourism, Rural Development

Este artigo tem por objetivo refletir a respeito dos possíveis diálogos entre as temáticas de turismo criativo, gastronomia e cidades de pequeno porte. Para tal, primeiro faz-se importante tratar do papel das cidades na sociedade atual, especialmente as cidades de pequeno porte, em seguida conhecer o conceito de turismo criativo e por fim, como a gastronomia pode ser um dos principais pilares para tal.

- by Marina Simião
- •
- Gastronomy, Creative Cities, Gastronomia, Creative Tourism

No âmbito do projeto CREATOUR Azores está aberta uma Chamada de Projetos de "Turismo Criativo"! As candidaturas destinam-se a todos os tipos de organizações, entidades e profissionais nos Açores que pretendam desenvolver e implementar iniciativas ou projetos de turismo criativo e que desejem colaborar com investigadores da área. Serão selecionadas cinco propostas para desenvolver iniciativas-piloto na área do turismo criativo, pelo menos até 2022, dentro do projeto CREATOUR Azores; para participar em sessões de formação especializada, workshops e conferências; bem como cooperar diretamente na investigação do projeto. O turismo criativo oferece aos visitantes a oportunidade de desenvolver o seu potencial criativo através da participação ativa em workshops, cursos e outras experiências de aprendizagem que são características do destino turístico que visitam. O turismo criativo envolve quatro dimensões: a participação ativa dos visitantes; oportunidades de auto-expressão criativa; uma componente de aprendizagem; e interação com a população local. Os projetos de turismo criativo devem, pois, ser inspirados e incorporados no local em que estão localizados. Cada projeto selecionado será desenvolvido com mais detalhe durante os workshops. Serão privilegiados os projetos que possam contribuir para os processos de desenvolvimento local sustentáveis e baseados nos recursos endógenos. O CREATOUR Azores é coordenado pelo OTA-Observatório do Turismo dos Açores e pela Universidade dos Açores, em parceria com o Centro de Estudos Sociais (CES) da Universidade de Coimbra. É financiado pelo FEDER através do programa operacional Açores 2020 e por fundos regionais através da Direcção Regional de Ciência e Tecnologia. O CREATOUR Azores é um projeto com uma abordagem integrada de investigação e aplicação, que visa desenvolver uma pesquisa centrada no turismo criativo nas regiões insulares; diversificar as ofertas turísticas nos Açores; e fortalecer as ligações com outras regiões portuguesas onde este modelo está a ser implementado através do projeto CREATOUR. Adicionalmente, o projeto CREATOUR Azores pretende reforçar o conhecimento sobre os segmentos de mercado específicos com maior interesse em produtos de turismo criativo que a Região pode oferecer (fazendo corresponder perfis de características e ofertas de destinos específicos), bem como identificar os canais mais adequados para comunicar com estes segmentos diferenciados. Dada a localização única e as características intrínsecas dos Açores, existe um potencial muito elevado para o desenvolvimento de ofertas de turismo criativo atrativas e originais a nível internacional. As candidaturas deverão ser submetidas até 31 de julho, quarta-feira, através do formulário online disponibilizado em: https://forms.gle/cUxNjZgz7BHvar6v8 A informação completa sobre esta chamada deverá ser consultada em: ...

- by Nancy Duxbury
- •
- Tourism Studies, Cultural Heritage, Culture, Tourism

Transformational tourism is an emergent research field, reflecting a broader paradigm shift that encompasses changes in tourist profiles that challenge tourism businesses to deliver experiences that meet the expectations of tourists seeking opportunities for self-development and inner transformation. This chapter presents the outcomes of a Computer-Assisted Qualitative Data Analysis (CAQDAS) exploring how service providers are communicating 1 transformational tourism experiences online. The findings reveal that the place where the experiences are delivered and the experience characteristics are frequently emphasized, which reinforces their relevance in the process of tourist transformation. Contents addressing the transformation process and the needs of the tourist can also be found. Based on these findings and on the literature review, research implications are discussed, and future research directions are presented.

- by greg richards
- •
- CAQDAS, Content Analysis, Creative Tourism, Alternative Forms of Tourism

Desde 1991 la Asociación europea para la Educación (ATLAS) de Turismo y Ocio ha estado observando el perfil, los motivos y las necesidades de los visitantes y turistas en diversas atracciones culturales a través de Europa. Este texto proporciona una visión general de los principales desarrollos en el mercado de turismo cultural europeo revelados por esta investigación

- by greg richards
- •
- Cultural Tourism, Creative Tourism, Turismo, Turismo e Cultura

Concepts such as the “playable city” provide the basis of concrete projects for cities around the world facing the challenge of reconciling the needs of residents and tourists. By analysing a case study of Recife's initiative within the playable city concept, “Playtown”, this paper investigates how digital technologies can play a role in the co-creative remaking of a city, revitalising both its material and socio-cultural fabric, through the means of co-creation processes involving different stakeholders. These co-creative processes help to democratise citizenship as well as tourism (creative) practices, which are becoming more about participation and engagement. The connection to technology also makes the link between tangible and intangible culture more interactive and playful. This paper presents therefore new insights at the crossroads of urban development and creative tourism, by focusing on co-creation around digital technologies.

- by Lénia Marques
- •
- Cultural Heritage, Digital Technology, Urban Regeneration, Urban Studies

As successful tourism firms invest heavily in marketing to defend or improve their competitive position, they increasingly need to measure their marketing performance. Previous studies related to tourism have largely focused on financial and operational performance, but the marketing perspective has been largely overlooked. Drawing on an in-depth investigation involving 12 hotel chains, 8 travel agencies and 8 tour operators, this study provides an overview of the state-of-the-art marketing performance measurements among some of the leading tourism firms in Italy. Several issues and unanswered questions are also identified.

- by Fabio Cassia and +1
- •
- Business, Information Systems, Management, Marketing

L'article discute la pertinence conceptuelle du terme tourisme religieux dans le contexte de la post-modernité. Il existe une capacité, en expansion, de générer des affaires, et par conséquent de produire un développement social et économique, par des activités présentant un attrait de caractère religieux, en particulier dans des pays de tradition ibérique et des pays en voie de développement. Si, pour une part, ce concept révèle une certaine ambiguïté, d'autre part, les occasions de faire des affaires révèlent l'existence d'un champ ethnographique qui s'ouvre à l'investigation anthropologique. Mots clés : Tourisme religieux, affaires, concept, critique et champ ethnographique.

- by Emerson Sena da Silveira
- •
- Marketing, Business Administration, Religion, Comparative Religion

Cultural Tourism is a key sector of the global tourism market, accounting for just under 40% of all international travel (UNWTO, 2017). Creative tourism is a more recent and smaller niche that has emerged both as a development of cultural tourism, and in opposition to the emergence of 'mass cultural tourism'. Creative tourism demand is driven by consumers who want more active and participative cultural experiences in which they can use and develop their own creativity. Creative tourism is therefore fed by the general growth in cultural tourism, but at the same time it caters to people who want more out of their cultural exeriences. In the cultural tourism market in general there has been a significant growth in experience-seeking travel: Europe is a well-established market for cultural tourism. European travellers are increasingly interested in discovering new destinations. Especially if these offer authentic activities that teach them about local culture. This makes cultural tourism a promising sector for destinations that offer flexible cultural components to appeal to both motivated and incidental cultural tourists (CBI, 2016). The search for new experiences means that intangible culture is becoming more important in cultural tourism, and that this trend will also continue in the future with the growing demand for engaging and creative experiences (UNWTO, 2017). People increasingly want to 'get under the skin' of the destination culture and 'live like a local'. This paper outlines some key future trends in creative tourism that are likely to influence the development of this niche.

- by greg richards
- •
- Cultural Tourism, Tourism Community Development, Creative Tourism, Turismo

Creativity has become increasingly important for the development of tourism in cities in recent years. As competition between cities grows, they increasingly seek to distinguish themselves through creative strategies. In the field of tourism, however, such strategies may arguably be counter-productive, as the race to produce distinction often results in cities adopting similar creative development models. In particular, many cities rely on the ideas of creativity ‘gurus’ such as Richard Florida and Charles Landry to provide creative solutions to a wide range of cultural, social and economic problems. However, by following such exogenous prescriptions, adopting forms of ‘fast policy’ and copying ideas from other ‘creative cities’ through ‘policy tourism’, the result is often a form of serial reproduction, unattractive to the very tourists cities seek to attract. This review paper examines the search of many cities for distinction through creativity, and analyses the development of different forms of creativity, including creative industries and creative cities strategies and creative tourism. It argues that the shift away from tangible to intangible competitive advantage is continuing, with a trend towards relational forms of tourism based on creativity and embedded knowledge. These processes are illustrated by reviews of the literature relating to cities around the world.

- by greg richards
- •
- Urban Geography, Tourism Studies, Urban Planning, Creative Cities

This article examines the growth of Community-Based Tourism within the broader discipline of tourism. New topics in the field have emerged such as responsible tourism, pro-poor tourism, sports tourism and moral impacts of tourism. This phenomenon also reflects the multi-disciplinarity of tourism. In this article, using the Title, Abstract and Keywords (TAK) for instances in which the words (Community-based Tourism, Community Tourism and Community-Based Eco-Tourism) to subsume Community-Based Tourism (CBT), a search was made in various databases and found that CBT as a sub-specialty of tourism started to emerge in the late 1970s and early 1980s. The number of articles published specifically on CBT has been growing phenomenally. The major contribution of this article is that we now know the evolution of CBT and we also now know its trajectory of growth which has been upward. While the number of articles on CBT is growing, there is no journal dedicated solely to CBT.

- by Oliver Mtapuri
- •
- Tourism Studies, Anthropology of Tourism, Tourism Marketing, Tourism Management

Creative tourism has established itself as a sustainable alternative to mass tourism, in which the endogenous resources of each destination are particularly relevant. This type of tourism is increasingly positioning itself as an instrument to generate competitiveness, valorise heritage and promote sustainable practices, bringing income to small destinations and supporting communities. In recent years, the concept has been firmly established: the research on the subject increases and more articles are being published. Creative tourism is further implemented and amplifies its meaning and the ways in which it materialises. In short, it can be defined as a type of tourism that offers a genuine experience combining local culture immersion with learning and co-creation processes.

- by Sónia Moreira Cabeça
- •
- Storytelling, Sustainable Tourism, Creative Tourism, Tourism Networking
- by greg richards
- •
- Cultural Heritage, Cultural Tourism, Urban Tourism, Creative Tourism
- by Waldemar Cudny
- •
- Geography, Human Geography, Cultural Geography, Economic Geography

The creative economy has been transforming conventional tourism as creative entrepreneurs have moved into the tourism field as a means of leveraging their creative capital and creative enterprises have supply content for tourism experiences. These are responses to growing competition and the drive for diversification in the tourism market, and an exploitation of rapidly expanding experience markets by the creative industries. Tourism organisations are beginning to realise the opportunities provided by this convergence, launching creative attractions, creative tourism experiences and marketing campaigns linked to the creative industries. Placemaking strategies are also including promotion of the creative industries, creative cities and the 'creative class' to attract attention and create distinction. The growing integration of the creative economy and tourism is also stimulating the development of 'creative tourism', which enables visitors to consume and participate in the creative life of the destination. This chapter outlines the theoretical and practical advances in the growing relationship between tourism and the creative industries. It shows how destinations are now harnessing the creative economy to support tourism. It highlights some of the major definitional issues that have dominated much of the discussion, as well as the gathering critique related to the potential dangers of creative 'hype' and commodification of everyday life.

- by greg richards
- •
- Performing Arts, Popular Music, Creative Tourism, Creative Economy
- by Irma Booyens
- •
- Creative Cities, Creative Tourism, Tourism innovation

Esta tese de doutorado é escrita a partir do princípio de que para compreender a cidade é necessário considerar sua esfera cultural. Isso é especialmente verdadeiro na época contemporânea, em que a cultura passa a ser utilizada como uma ferramenta para nortear o planejamento urbano. Entre o final dos anos 1970 e início dos 2000, diversas foram as revitalizações urbanas pontuais visando a implantação de equipamentos culturais e complexos de lazer capazes de transformar a imagem de diversas cidades, reavivando economias falidas e gerando modelos emblemáticos de ‘planejamento cultural estratégico’ que seriam perseguidos no mundo inteiro. Tratava-se da busca pelo paradigma da ‘capital de cultura’. Argumentamos aqui que, a partir dos anos 2000, com o fortalecimento de uma economia movida pelo conhecimento e pela provisão de serviços e de bens culturais, começamos a assistir a uma transformação nos discursos que embasam as políticas públicas, que agora passam a perseguir o status da ‘cidade criativa’ – um conceito extremamente influenciado pelo economista estadunidense Richard Florida, que prega a importância de cidades tolerantes e voltadas para a atração de profissionais produtores de capital cognitivo. Nossa pesquisa mostra que este novo paradigma urbano reforça muitos dos problemas e desigualdades gerados pelo anterior, atuando muitas vezes contra os interesses da ‘classe criativa’ que se alega privilegiar. Para ilustrar este argumento, nos aprofundamos em estudos de caso em Berlim (Alemanha), onde o discurso de instrumentalização da criatividade vem sendo aplicado desde 2001, culminando em movimentos de resistência cada vez mais fortes por parte da população local.

- by Claudia Seldin
- •
- Urban Planning, Urban Studies, Creative City, Berlin

This volume examines the development of alternative and creative forms of tourism in a range of different contexts around the world. Drawn from papers presented at the ATLAS Expert Meeting on Alternative and Creative Tourism held in Barcelona in 2013, the 10 chapters examine issues such as the development of 'in-between experiences', home exchange, community-based creative tourism, urban exploration, arts events, film-based tourism and gastronomic experiences.

- by greg richards
- •
- Tourism Studies, Cultural Tourism, Thailand, Creative Industries