Fast Fashion Research Papers - Academia.edu (original) (raw)

- by Patricia Adam
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- Strategic Management, Fashion Retailing, Zara, Fast Fashion
- by Saransh Goyal
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- Fashion History, Fast Fashion, Fashion
- by Elsayed Elnashar
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- Fashion design, Fashion Theory, Textiles, Textile Engineering

The EU has marked the year 2015 as the ‘Year for Development'. The ‘flagship initiative' is focusing on responsible management within the garment supply chain. Key stakeholders and institutional actors brainstorm these days to find ways to collaborate. Their initiatives are based on facts that many EU countries have developed collaborative efforts to improve the impact of the fashion industry on the environment, economy, and society. Responsible management of the garment supply chain became a hot topic and a fundamental chapter in the contemporary style management. The quality of the product depends on the efforts and the job quality of the chain actors and understanding of the life cycle of fashion garment. Solving of it as a product that will take its place in a rapidly changing market environment – and not as a taboo – helps this complex process. If the chain features in a fast changing behavior Pronto Moda company, it is moreover complicated to organize the workflow. This paper is based on a case study and performance realized in a Pronto Moda company.

- by Edit Csanák
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- Fast Fashion, GSC, Textile/Garment Supply Chain Management

Hollywood Costume designing and a brief study about costumes of movie "Marie Antoinette"

- by Kavitha Katz
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- Fashion design, Fashion Theory, Fashion History, Costume Design

Lean management represents a systematic approach used for identifying and eliminating waste and non-value added activities from different industries, including the textile industry. Even if the lean manufacturing concept has shown important results in continuous process industry, the textile industry represents a good area for implementing this methodology targeting as a main objective the action of eliminating waste, thus reducing costs and therefore, increasing productivity. Being a customer oriented process, the system has the ability to eliminate a significant part of waste from the Romanian textile industry. As a result, this is an incipient study aimed to present the benefits of implementing Lean Management in the Romanian textile industry, through its improvement tools, as well as presenting a theoretical economic impact for a textile company. Also, taking into consideration that Lean Management is not yet applied in the Romanian textile field, the study will present a part of the areas which would need the Lean implementation, as well as further actions to be taken in order to improve productivity in textile industry.

- by Adriana Dima (Girneata)
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- Textiles, Lean Manufacturing, Productivity, Lean Management

In this paper, I use three case studies from U.S. prime time series ("The Good Wife", "Suits", "Scandal") as prisms to observe one type of relation between two industries – that of television and that of fashion – and how this relation can produce value for both of them. In particular, I explore one of the processes unfolding in between the two ends of an imaginary fashion industry spectrum: high-end fashion on the one end, high street and fast-fashion on the other. I show that the lifespan of the power suits sported by some TV characters matches an economic cycle that goes from one end to the other and that encompasses a diversified range of practical and symbolic uses (and re-uses) of the original item.

- by Paola Brembilla
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- Fashion Theory, Television Studies, Series TV, Television
- by Juliet Schor
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- Consumerism, Materialism, Consumption and Material Culture, Fast Fashion

Mimesis La collana "Quaderni della ricerca" ospita riflessioni e ricerche sul tema del Made in Italy elaborate dal Dipartimento di Culture del progetto-Dipartimento di Eccellenza dell'Università Iuav di Venezia. Come tutte le etichette identitarie anche quella di Made in Italy riflette, sin dalla sua formulazione in lingua straniera, la prospettiva di uno sguardo ester-no che coglie e coagula alcuni aspetti paradigmatici di un'identità, spesso non esenti da stereotipie. Qui saranno le forme del progetto italiano, inteso nella pluralità delle sue culture, ad essere esplorate come condensazioni, in forma sensibile, di questi tratti identitari. Il laboratorio del Made in Italy ricono-sce la non separazione delle pratiche e delle teorie, nella convinzione che gli oggetti, i progetti, le opere "pensino" attraverso la specificità delle proprie forme e che le elaborazioni teoriche siano inseparabili dall'immanenza dei propri oggetti di riflessione, dei propri modelli e delle proprie procedure di pensiero. Made in Italy è quindi la lente per indagare le poten-zialità di rinnovati orizzonti di senso che possono at-traversare le culture del progetto e il loro legame con la costruzione di un'identità cangiante: dal territorio al corpo, dai processi di produzione alla costruzione della memoria, dalle forme della rappresentazione e comunicazione del progetto sino al suo ruolo fondan-te nella elaborazione di nuovi immaginari. Nel linguaggio tecnologico il termine remanufactur-ing indica la rigenerazione di un prodotto ottenuta sostituendo le parti usurate con elementi nuovi o recuperati da oggetti preesistenti. Nell'epoca della postproduzione, tale termine offre la possibilità di analizzare e provare a indirizzare le tensioni fra i ca-ratteri che il Made in Italy ha ereditato dal passato e le qualità che ne stanno guidando la trasformazione. Riguardo al passato, caratterizzano la produzione Made in Italy la nostalgia per un modello di sviluppo basato sulla piccola e media impresa, la tendenza alla mitizzazione di una stagione di successi e con-sumi crescenti, il conforto della nicchia dei beni di lusso e la valorizzazione dell'heritage. A guidare la trasformazione sono, invece, la rete di connessioni globali, i modi di produzione e consumo senza limiti guidati dalla rivoluzione digitale e post-digitale, l'ac-quisizione di aziende da parte dei grandi gruppi che operano su scala planetaria, le imprese indipendenti spinte dall'innovazione, le nuove forme di artigianato e di microimprenditorialità su base locale legate alle tecnologie emergenti. Ne deriva una riconfigurazione geografica, creativa ed economica della produzione, che il volume esplora con una prospettiva interdisci-plinare articolandosi in due sezioni, dedicate l'una ai modelli di rigenerazione del Made in Italy e della sua filiera produttiva, l'altra alla trasformazione dei di-scorsi e delle narrative che circolano intorno ad esso e contribuiscono a rinnovarne la definizione.

- by Yujie Ding
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- Chinese Diaspora (Migration and Ethnicity), Made in Italy, Fast Fashion, Prato

This article deals with the influence of the country brand in the fashion industries. It explains how some Spanish fashion companies have achieved a prominent position in the international market without the support of a positive ‘country-of-origin effect’ and why their success has not generated a reinforcement of the image of Spain in the fashion market. The paper examines the evolution of the image of Spain and the Spanish fashion abroad, and the internationalisation of the main Spanish fashion companies, highlighting the keys of the limited influence of the country brand in the success of these companies. Free online copy: https://www.tandfonline.com/eprint/6ID9YX5FXX97KITEUR4Z/full?target=10.1080/00076791.2017.1374370

With the advent of technology, even the way of shopping has changed. Today's consumers want to be always connected, receive information and above all have the product they want as quickly as possible wherever they are. This led to a transformation also in the retailer business models that had to move from a multi- channel logic to an omni-channel; always having as a key objective to offer a seamless customer experience. At present, there are many marketing studies aimed at the omnichannel strategy, but very few are those oriented to investigate the most organizational aspects regarding the corporate structure, the changing roles and the new skills to be acquired. Very few researches focus on Human Resources Management.
The omnichannel strategy and the related new HR management becomes interesting, which is why it will be my field of study, for fashion companies as one of the biggest challenges for these organizations have faced since the beginning of the digital era is how to bring the same high- end experiences they offer in-store to the digital space. This study is an ongoing research and I will go to present the theoretical framework and the research design.

- by Ilenia Bua
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- Strategic Human Resource Management, Fast Fashion, Fashion, Omnichannel

Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of
this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.

- by Dr. Pankaj M Madhani
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- Business, RFID, Retailing, Fast Fashion

Purpose: How can people be involved within their geographic location in the new ideas and activities in emerging the circular fashion industry? This paper is written by a systems designer (author1) who worked alongside two textile design researchers. The systems designer found ways to explore, articulate and visualise the range of possibilities for future stakeholders in circular fashion contexts through a framework of practices, places and projects (PPP). Design and methods: Author1 became immersed in the Circular Design Speeds project via an opportunity to relocate to Centre for Circular Design, University of the Arts London. A systemic design approach based on a cross-observation of various practices, places and projects, and the use of visual artefacts, enabled the creation of a rich picture of the convivial complexity within circular design concepts. Author1 used the PPP framework to adapt tools and propose four strategic approaches to support designers in the creation of new c...

- by Rebecca Earley
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- Sociology, Fashion design, Design Tools, Conviviality
- by Bruno Miranda
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- International Migration, Migration Studies, Bolivian migration, Global Value Chains
- by M . AMIN SHEIKH
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- Management, Operations Research, Supply Chain, Process management
- by Mariany Lidia
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- Marketing, Supply Chain Management, SME, Indonesia

Este projeto de pesquisa se propõe a investigar o varejo fast fashion e o modus operandi da rede
Riachuelo. Desse modo, firmamos como objetivo principal da pesquisa compreender os processos
imbricados na configuração de uma rede de varejo fast fashion. Como objetivos específicos,
propomo-nos a refletir a concepção do conceito fast fashion, a estudar a constituição das redes
fast fashion no cenário brasileiro e a entender em que momento e de que modo a Riachuelo passa
a adotar o fast fashion. Para atingi-los, valer-nos-emos de pesquisas bibliográfica e documental,
além do estudo de caso de inspiração netnográfica, e nos apoiaremos em autores como Barbosa,
Slater, Lipovetsky, Cietta e Lemos. Ao longo do trabalho, exploramos conceitos como a cultura
do consumo, o hiperconsumo e o varejo fast fashion, discorrendo também a respeito da
constituição e da evolução da moda. Apreendemos que a moda representa uma relevante forma
de expressão individual e compõe um retrato de uma sociedade, de forma que a temos como uma
maneira de comunicação. Vimos, ademais, que o fast fashion requer condições específicas de
produção, distribuição, estocagem e venda dos produtos, a fim de que sua proposta seja firmada
de maneira desejada. Tomamos contato, portanto, com a postura da Riachuelo nas redes sociais,
de modo que verificamos um forte apelo comercial em suas postagens, refletindo a configuração
da essência do varejo fast fashion de rápida conversão de vendas, que conhecemos ao longo de
nosso estudo.

- by Luísa Moura
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- Communication, Fast Fashion, Comsumer culture, Fashion

O presente artigo foi construído a partir do Projeto de Iniciação Científica (PIC) desenvolvido acerca do varejo fast fashion no Brasil e tem o objetivo de retratar esse modelo de negócio e seu modus operandi, de modo a conectar tal disposição do consumo ao estudo social guiado pela comunicação. Para a sua concretização, valemo-nos da pesquisa bibliográfica, tomando autores como Cietta e Lipovetsky por base. Eles, por sua vez, permitem-nos explorar conceitos como o de indústrias híbridas, moda consumada e o hiperconsumo, que permeiam o contexto do fast fashion desenvolvido aqui. Dentre as conclusões aqui apresentadas, destacamos a conexão entre a robustez da operação industrial do fast fashion e o seu desdobramento imaterial e a configuração vigente da sociedade, atrelada aos processos de otimização do tempo.

- by Luísa Moura
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- Communication, Fast Fashion, Consumption Culture, Fashion

ABSTRACT
Fashion has changed and developed over a long time. But ‘fashion’ brought many problems with it, as it began to be called ‘fast fashion’ after the Industrial Revolution. Fast fashion is a production cycle that lives on depending on consumption. But reasons such as constant consumption, heavy working conditions, and resource consumption have caused problems both for the world and on people. “Sustainable fashion” has become important because the problems caused by fast fashion need to be solved. Sustainable fashion is a production method that offers solutions to emerging problems. In this study, the historical process of fashion evolving towards fast fashion was examined and the problems caused by fast fashion and fast fashion were examined. Sustainable fashion matters are addressed. A literature review has been conducted on the effects of designer roles in fast fashion and sustainable
fashion and the importance of these roles in terms of sustainability. As a result, in sustainable fashion, the designer mentioned what to consider in order to ensure sustainability in fashion.
Keywords:

- by Tülay Ateş
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- Sustainable Fashion, Designer Roles, Fast Fashion, Sustainability

Consumers decide when, where and how they dispose of their textiles and therefore determine the lifespan, destination and potential of textiles. An extended Theory of Planned Behaviour (TPB) that includes personal norm regarding textile recycling; industry awareness regarding the negative issues surrounding the textile industry; and knowledge of textile recycling has been used to explore the drivers of four consumer textile disposal intention categories: incentive and non-incentive-based textile disposal, extending the lifespan of textiles and binning unwanted textiles between household waste. The online survey (n = 491) showed that there is a gap between knowledge on the disposal method, previous behaviour and intention. In addition, it showed that subjective norm, personal norm and industry awareness all have a positive influence on the intention to dispose without incentive, while personal norm and industry awareness have a negative influence on the intention to bin unwanted textiles between household waste. The variables are insignificant predictors of the intention to dispose of textiles in exchange for an incentive and the intention to extend the lifespan of textiles. Besides, the incentive-based textile disposal has the lowest intention score, indicating that current incentives, such as a 10% discount on a subsequent purchase, do not sufficiently stimulate consumers to bring back their unwanted textiles. Based on the findings, some suggestions are made to the textile industry, government organizations and policymakers to strengthen their promotional campaigns and textile disposal methods. Contrary to previous research results, knowledge of textile recycling is not a significant predictor of consumer textile disposal intention. In addition, the results show that perceived behavioural control, one of the original TPB variables, is not a significant predictor of any of the behavioural intentions. This suggests that perceived behavioural control could be excluded from the TPB model in research on textile disposal behaviour.

- by Rozanne Henzen
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- Fashion Theory, Quantity Surveying, Theory of Planned Behaviour, Consumer Behavior

Background. In a world where environmental impact plays a more important role than
ever in customers' purchasing practices, we can also detect a rise in green advertising that is
misleading.
Previous Research. Many studies have focused on analyzing how organizations use the
greenwashing method as a disinformation tool in their communication practices, rather than
actually changing their business model and products to be more environmentally friendly.
Previous research demonstrated that companies use up to 10 different methods of misleading
customers to believe that they are environmentally friendly. Previous research only focused on
product characteristics and not on analysing the communication style of companies.
Methodology. This paper, focused on analyzing the data and information communicated
through a fashion company’s advertisements, website and Sustainability Performance Report
through thematic content analysis.
Findings and Implications. This paper’s results confirm previous findings that the use
of ambiguous concepts is one of the key factors in misleading customers. On the other hand, this
study found that in contrast to previous studies, creating false certifications and labels is not a
main factor of misleadingness for the fashion industry. The main key factors of misinformation
in the fashion industry are the use of ambiguous and vague words, the omission of important
information, questionable leadership claims and the use of scientific terms. Other misinformation
types were found(ex: outright false claim, green imagery, etc), but they were not prevalent and/or
significant in the thematic content analysis. This paper found that misinformation in green
advertising is continuously changing and adapting to the response of consumers and proposes
four new types of misinformation: the use of Asterix, shifting the Blame to the consumer,
Comparing apples to oranges and Cherry picking information.
Future. This paper proposes further research to validate the four new types of
misinformation in the fashion industry, as well as further thematic analysis using different
fashion companies as their case study.

- by Ashima Khurana
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- PR and Advertising, Fashion Theory, Market Research, Marketing Management

In this paper, I will look at the ethical implications of the “fast fashion” business model; specifically, human rights and environmental violations committed in the industry. I will first look at the Bangladesh factory collapse, an example of the result of less than acceptable working conditions in factories that manufacture for fast fashion retailers. I will then examine the two most prominent companies in the fast fashion industry: Zara and H&M. In conclusion, I will discuss the future of the fashion industry and consumers’ role in changing it and preventing future environmental repercussions and manufacturing disasters.

- by Victoria Eastman
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- Environmental Sustainability, Sustainable Supply Chain, Zara, Fast Fashion

This article examines the historical emergence of “craft-like” manufacture and labor along the global commodity chains for fast fashion in southern China. Using Guangzhou’s garment district as a case study, I analyze how intensification of transnational subcontracting practices across the Pacific Rim has facilitated a synergistic melding of craft and industrial production that is often described as a post-Fordist model of mass manufacture. Craft-based organization of production and work life has melded with industrial principles of transnational subcontracting and garment mass manufacture in urban villages that serve as China’s “workshops of the world.” While conventional ideas of craft in the contemporary period tend to project an aura of authenticity upon objects and ways of making, flexible mass manufacture in this age of intensified mechanical reproduction has increasingly relied on small-scale, craft-based practices that complicate migrants’ experiences of labor across divergent historical and geographical contexts. The mobility of people, objects, and practices in China and beyond has destabilized the categories of industry/craft, rural/urban, and wage worker/entrepreneur by blurring the divisions of land and labor that once organized centralized modes of industrial and craft production.

- by Nellie Chu
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- Industrial And Labor Relations, Contemporary China, Postfordism, Subcontracting

In 2015 Zara has been considered one of the most successful clothing company in the world and his founder, Mauricio Ortega, is ranked as the fourth richest man in the world. In 1963 Ortega founded Zara, starting the production in one of the poorest areas in Spain for that time, Galicia 1. This incredible growth and progress has made Zara business model and strategy one of the most successful in the business world. Zara is a brand of Inditex group, the world's biggest retailing group which include also Massimo Dutti, Oysho, Pull and Bear, Stradivarius, Uterque and Bershka 2. The aim of this report is to analyze the most influential aspects that have made the internationalization strategy of Zara successful and to identify the limits and the opportunities of growth for Zara in the international scenario.

- by Giulia Catena
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- Supply Chain Management, International Management, Fashion Management, Fast Fashion

The co-relation between what design is and how design thinking can help achieve the exact definition of a product that is in the mind of a consumer. After numerous reading within the constraints of limited data and information at hand , I have tried to develop an understanding of the processes it takes to develop a refined product that has saleability. Design is not just about the product looks like and feels like but it is about the function of it. The research methods in order to carry out this study have merely been through extensive reading of different journals, book extracts and articles.

- by Fatima Siddiqi
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- Smart Textile, Textile Technology, Strategic Innovation, Textile Dyeing
- by Zeynep Kalın
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- Fast Fashion, Price, Need for uniqueness, Social risk

The factory disasters at Rana Plaza and the Triangle Shirtwaist Company were 100 years apart, but strikingly similar events. What has happened in the garment industry during the intervening years, and why hasn't a solution for the... more

- by Tessa Maffucci
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- Industrial And Labor Relations, Fashion Theory, Workplace Studies, Fashion History

Fast-fashion industry is characterized by short product life-cycles, high volatility, affordable prices, and consumers’
high impulse purchase decisions, which result in massive levels of waste and greenhouse gas emissions.
In this context, Generation Y, the largest consumer of fast-fashion products, is believed to make this situation
even worse, since their attitudes/intentions do not usually translate into actual pro-environmental behavior and
they are still reluctant to dispose of their clothes through sustainable methods. However, the attitude/intentionbehavior
gap among Generation Y’s fast-fashion consumers remains poorly understood. The present study addresses
this need by adopting the Theory of Planned Behavior to examine the link between attitudes, intentions,
and behavior, taking into account consumers’ participation in recycling as a moderating variable. Results from a
two-steps cluster analysis and a multiple moderated mediation analysis on a sample of 943 Italian Generation Y’s
consumers of fast-fashion products show that the attitude/intention-behavior gap seems not to exist in the
Generation Y’s context, since the favorable appraisal of sustainable products and consumption actually leads to
socially-responsible consumer behavior. However, participation in recycling is found to reinforce the intentionbehavior
link only for individuals with high environmental attitudes. The present paper contributes to both
fashion consumption and solid waste management literature by drawing connections between sociallyresponsible
consumer behavior and recycling habits within the Generation Y’s cohort, thus deepening comprehension
of this rather unexplored context. Moreover, this study reveals policy development areas that allow the
fashion industry to meet customers’ needs in new ways.

- by Rubens Pauluzzo
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- Recycling, Theory of Planned Behavior, Attitude, Generation Y

Understandings of sustainable fashion as oxymoronic arise from how fashion is defined; this chapter will draw from ethnographic and other qualitative approaches to explore how fashion practices can be understood as sustainable. Defining fashion as assemblage and as embedded in everyday practices and consumption, emphasis falls as much on continuity as change and long-term relationships to things as to novelty. Focusing on micro-practices such as choosing what to wear suggests possibilities for enhancing already existing sustainable practices.

- by Sophie Woodward
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- Fashion Theory, Ethnography, Clothing, Sustainable Fashion Textiles Research
- by Sveva Cintio
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- Game Theory, Fashion Theory, Global Fashion, Fast Fashion