Consumers Research Papers - Academia.edu (original) (raw)

Purpose – The present research aims to improve the measurement of consumer-based brand equity. Current measurement of consumer-based brand equity suffers from limitations, including: a lack of distinction between the dimensions brand... more

Purpose – The present research aims to improve the measurement of consumer-based brand equity. Current measurement of consumer-based brand equity suffers from limitations, including: a lack of distinction between the dimensions brand awareness and brand associations, the use of non-discriminant indicators in the measurement scales and of student samples. Design/methodology/approach – Based on the recommendations of extant research, the scale

The objectives of the study were to investigate the relative importance of institutional DINESERV factors (i.e., food quality, atmosphere, service quality, convenience, and price and value) that affect customer satisfaction in the... more

The objectives of the study were to investigate the relative importance of institutional DINESERV factors (i.e., food quality, atmosphere, service quality, convenience, and price and value) that affect customer satisfaction in the university dining facilities and to examine the influence of customer satisfaction on return intention and word-of-mouth endorsement. A web survey questionnaire was distributed to 4659 students at a

We are offering an outstanding opportunity for an expert in Behaviour Change to grow and develop research in the unique context of an N8 Food consortium. Leading the 'Improved Nutrition and Consumer Behaviours' theme at Leeds, you will be... more

We are offering an outstanding opportunity for an expert in Behaviour Change to grow and develop research in the unique context of an N8 Food consortium. Leading the 'Improved Nutrition and Consumer Behaviours' theme at Leeds, you will be encouraged and supported to build fresh research collaborations which can capitalise on the innovative application of behaviour change work. As a strategic appointment at either Associate Professor or Chair in the area of Behaviour Change, you will be based in the School of Psychology, where we are ready to consolidate and grow behaviour change expertise. The role is part of the £16 million; five-year Agri-Food Resilience Programme funded by the N8 and HEFCE, the role offers unrivalled opportunities for cross-disciplinary relationships, spanning academia and industry across the N8 nationally and internationally. Many of these relationships are nascent, and ripe for creative growth. Potential directions for cross-disciplinary collaborations include research to change behaviour at the farm, supply chain or consumer level to increase resilience and improve nutrition with benefits for public health, reducing environmental impacts and increasing sustainability. A key partnership for the appointed candidate will be with the N8 theme lead, Professor Jason Halford at the University of Liverpool. You will have an international reputation in behaviour change, with clear enthusiasm and capacity for large, multidisciplinary grant applications and for publications of international standard with potential for impact. Our behaviour change team in the School of Psychology offer support, capacity and a creative environment to keep research forward-thinking, relevant and inclusive. Demonstrating an interest and ability to deliver engaging, research-led teaching to educate and inspire students is also essential. We encourage applications from people who are seeking a supportive, ambitious research environment with exciting opportunities for the application of behaviour change within and across disciplines. You will have secured significant research income, and published extensively with a significant number of 3* and 4* REF equivalent outputs, and have a track record of excellence in teaching and leadership. The University of Leeds is committed to providing equal opportunities for all. The University is a charter member of Athena SWAN and holds the Bronze award. We will be happy to consider job share applications and are committed to flexible working for all our employees.

As the world market becomes increasingly competitive, a variety of sales promotion techniques need to be implemented by marketers in order to stand out among their competitors. Overtime, as consumers become increasingly sensitive towards... more

As the world market becomes increasingly competitive, a variety of sales promotion
techniques need to be implemented by marketers in order to stand out among their competitors.
Overtime, as consumers become increasingly sensitive towards the sales promotion strategies,
marketers need to identify the most suitable sales promotion strategy to be implemented in their
products (i.e.: monetary or non-monetary sales promotion strategies) in order to increase the
number of consumers; purchasing behaviors and avoid any potential negative perception. This
article has revealed that besides serving as a short-term profit marketing strategy, sales
promotion has the potential in helping the marketers to achieve long-term profits through
influencing the consumer’s self-perception and self-satisfaction and in the development of loyal
customers.

Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are... more

Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers of green tea manufacturers around the world especially in Thailand. This industry has overwhelmingly expanded due to high consumers demand and purchases. Previous studies show that the market of green tea beverage in Thailand is worth nearly 9000 million baht. The most popular green tea brand in Thailand known as " Oishi " accounts for over 50% of the total market share and as a result of the growing demand for this product, its market worth and benefits to the consumers, there is need to look at the consumers' behavior towards the product. Hence, the purpose of this study is to explore the determinants of consumer behavior and decision making towards loyalty to Oishi green tea. A survey method using well-constructed questionnaire was administered to 50 consumers. The researchers utilized the Statistical Package for Social Sciences (SPSS version 19.0) as data analysis tool to run the analysis such as the Chi-square and correlation analysis. The findings of this study shows that the factors influencing Thai consumer decisions toward Oishi beverage green tea are perception values (brand awareness, brand association and brand loyalty) and perceived quality. In addition, there is a positive link between decision making and consumer loyalty behaviors which are re-purchasing and word-of-mouth behavior. This study discovered that apart from the four main factors well-thought-out in the literature review, there are other numerous factors (such as convenience to buy, taste, flavors, price and packaging) that influence consumer decision to buy and consume the Oishi green tea. Based on these findings, this study provides consciousness for further marketing research development and also the strategies for planning an efficient marketing strategy in responding to consumer needs.

Agricultural Land Redistribution: Toward Greater Consensus addresses a major policy dilemma: how to benefit from the development gains agricultural land redistribution is expected to generate while avoiding the losses caused by the highly... more

Agricultural Land Redistribution: Toward Greater Consensus addresses a major policy dilemma: how to benefit from the development gains agricultural land redistribution is expected to generate while avoiding the losses caused by the highly imperfect ways redistribution is generally implemented. The authors address this issue through a broad historical perspective and a world tour of case studies. They conclude that flexibility is needed when selecting transfer mechanisms, in particular seeking a balance between subsidized market transactions, land taxation, and expropriation; when introducing effective conflict resolution mechanisms during redistribution; when establishing secure property rights for beneficiaries; and when giving support to the new farmers so that they rapidly become competitive. The assessment is sobering; it points to actual gains as well as to numerous unresolved difficulties. The authors rightly note that the lack of solid impact evaluations complicates the task of identifying the best process for successful implementation. This book provides valuable information on a subject that remains incompletely understood, yet central to development.

This study aimed at a statement The Relationship between Factors Affecting Consumers to Impulsive Buying Behavior and the Jordanian Telecommunications Sector to achieve the aim of the study, the researchers reviewed the literature that... more

This study aimed at a statement The Relationship between Factors Affecting Consumers to Impulsive Buying Behavior and the Jordanian Telecommunications Sector to achieve the aim of the study, the researchers reviewed the literature that dealt with the relationship of factors affecting impulsive buying behavior among customers in the communications sector. To achieve the goal of the study will compare the results of these studies, the researchers also noted that most of the previous studies focused on the perspective of the impact of personal factors and store factors in the measurement of impulsive buying behaviors in general and for telecommunications companies in particular. Moreover, personal factors along-with social factors are the most influential mechanism that deeply influences the consumer's behavior. Especially these factors have strong significant influence and work hand in hand in Jordanian telecom sector The researchers also recommended It is necessary to focus telecommunications companies on personal factors that include matters specific to customers to focus on how to target and satisfy them in addition to taking into account the demographic factors that alerting these companies to diversify the services provided in order to target and satisfy a large segment of customers and do not forget the store factors that express The exhibition environment so that the environment for these exhibitions is designed and provided with services that can be in line with the aspirations of customers this relevant recommendation regarding impulse buying behavior, aimed at indicating ways in which the Jordanian telecom sector can raise its competitive advantage and regulatory performance in Jordan.

The current research paper proposes to understand the perceptions of the respondents with respect to the prices of the skin care cosmetic products. Price is one of the crucial elements of marketing mix as it the only revenue generating... more

The current research paper proposes to understand the perceptions of the respondents with respect to the prices of the skin care cosmetic products. Price is one of the crucial elements of marketing mix as it the only revenue generating variable for companies. Further, price is the most sensitive area of decision making and any pricing mistake decreases the profitability of the concern. In view of the significance of pricing in determining the profitability of companies, marketers must understand the prerequisites for successful pricing. One of the prerequisites for successful pricing is to understand how price works in the market place and secondly in identifying the consumer perceptions about prices and price changes. Price elasticity is the measure to estimate the extent of variation in the demand due to price variations. Pricing in skin care category is under consideration as skin care segment is not only the leader in the personal product industry but shows immense growth potential with per capita usage of skin care products in India still being low. In an attempt to understand how consumers perceive the value of the products and their prices and the reactions for price variations of skin care products, primary data has been collected. The sample is a convenience sample covering females belonging to Hyderabad and Secunderabad. The college going girls, working population and home makers who are of 18 and above years of age constitute the sample. The impact of the independent variables age, income and occupation on the perceived value, price elasticity and perceptions of the consumers about skin care product prices is analysed. Interestingly, in the skin care category, price elasticity is less for a hike in the price of the products while price elasticity is higher for price reduction. Besides, the skin care products are considered as costly irrespective of whether they are natural products, international brands or national products. Despite the fact that the skin care products are perceived to be costly, respondents buy them as the use of the products is considered to be essential to maintain the skin tone.

Este ensaio teórico apresenta o conceito de Geração Alfa, composta por indivíduos nascidos a partir de 2010, com o objetivo de propor estudos de comportamento do consumidor no Brasil. Algumas das principais características dos... more

Este ensaio teórico apresenta o conceito de Geração Alfa, composta por indivíduos nascidos a partir de 2010, com o objetivo de propor estudos de comportamento do consumidor no Brasil. Algumas das principais características dos membros deste grupo são analisadas, entre as quais destacam-se: altamente conectados à tecnologia; possuem maior análise crítica, em função da disponibilidade de informações, associada a um maior nível de educação; e utilizam plataformas digitais no consumo, influenciando na Experiência do Usuário. São apontadas, brevemente, as perspectivas de consumo de algumas gerações como Baby Boomers, X, Y, Z e C. Busca-se evidenciar algumas particularidades referentes ao consumo da Geração Alfa, que na maioria das vezes são construídas por especialistas e pela mídia, tornando possível a projeção de um padrão de comportamento para estas pessoas nos próximos anos. Portanto, a contribuição deste trabalho é discutir o conceito de Geração Alfa na perspectiva de consumo, expondo ao final algumas questões para futuras pesquisas na área de Marketing.

This research integrates the congruity and the social identity theories to better understand the consumer-brand relationships. A structural equation modelling approach was used to explore the drivers of brand loyalty in the context of... more

This research integrates the congruity and the social identity theories to better understand the consumer-brand relationships. A structural equation modelling approach was used to explore the drivers of brand loyalty in the context of upscale hotels. The findings suggest that the customers are increasingly engaging with the brands that reflect their identity and personal values. The consumer-brand value congruity and the hospitality businesses’ delivery of high service quality were found to be significant antecedents of consumer-brand identification and engagement. Moreover, we reported that consumer-brand identification is a precursor of consumer-brand engagement and brand loyalty. In conclusion, this contribution implies that luxury hotels ought to satisfy their customers’ needs for distinctiveness and self-enhancement whilst exceeding their expectations on service quality.

The ultimate aim of every business is to increase sales by finding out the factors that drive consumers' buying decisions. Perception is the process of selecting, organizing, and interpreting or attaching meaning to events happening in... more

The ultimate aim of every business is to increase sales by finding out the factors that drive consumers' buying decisions. Perception is the process of selecting, organizing, and interpreting or attaching meaning to events happening in environment. Hyundai Motor India Ltd is a wholly owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the second largest automobile manufacturer with seventeen per cent market share as of 2017 and 5.5 billion USD turnover in India. The sample size used for the study is five hundred. Ten per cent of the population has been taken for the research as sample. The structured questionnaire was used to collect primary data. During the study it is found that Price plays an important role and influences the buying decision of consumers.