Consumers Research Papers - Academia.edu (original) (raw)

Sport managers are beginning to view their teams, leagues, and properties as “brands” to be managed. Yet, while there is increased discussion of teams and sport entities as brands, there is little understanding as to what creates a... more

Sport managers are beginning to view their teams, leagues, and properties as “brands” to be managed. Yet, while there is increased discussion of teams and sport entities as brands, there is little understanding as to what creates a strong brand in the sport setting, other than winning. This study broadens the understanding of brand management by creating the Team Association Model, whereby a scale is validated that identifies the underlying dimensions of brand associations, a major contributor to the creation of brand equity (Aaker, 1991). Utilizing Keller’s (1993) theoretical framework of consumer-based brand equity as a starting point, a thorough review of the sport literature was conducted which identified 16 potential dimensions. In order to evaluate the applicability of each potential dimension, a scale is developed, pre-tested, and validated on a national sample of sport consumers. Results of the confirmatory factor analysis of provided support for this paper’s theoretical notion that 16 distinct constructs underlie attributes, benefits, and attitudes associated with professional team sports. Further, this study supports Keller’s (1993) conceptualization of consumer-based brand associations as being comprised of benefits, attributes, and attitudes.

This article reports the results from a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (ie, the ability to trace the retail meat back to the farm... more

This article reports the results from a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (ie, the ability to trace the retail meat back to the farm or animal of origin), transparency (eg, knowing the ...

Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways... more

Aberrant consumer behaviour costs firms millions of pounds a year, and the Internet has provided young techno-literate consumers with a new medium to exploit businesses. This paper addresses Internet related ethics and describes the ways in which young consumers misdemean on the Internet and their attitudes towards these. Using a sample of 219 generation Y consumers, the study identified 24 aberrant behaviours which grouped into five factors; illegal, questionable activities, hacking related, human Internet trade and downloading. Those perceived as least wrong were; "Downloading movie and music files from the Internet for free". The consequences of these behaviours have implications for educators, consumer policy and marketers.

This article analyzes nongovernmental organization (NGO) “market campaigns” that seek to motivate changes in global consumption and production patterns. Through campaigns targeting products as diverse as paper, shoes, and computers,... more

This article analyzes nongovernmental organization (NGO) “market campaigns” that seek to motivate changes in global consumption and production patterns. Through campaigns targeting products as diverse as paper, shoes, and computers, advocacy groups seek to use existing concerns of consumers to influence producers, and simultaneously, to expand and deepen consumer demand for more sustainable products and services. NGOs deploy both negative information to critique leading brands, and positive information to help build new markets for improved products. Successful market campaigns construct networks of actors that identify points of leverage within global production and trading regimes; coordinate research, exposure, direct action, and negotiations with brands; identify solutions; advance new multi-stakeholder standards and monitoring and certification schemes; build new nongovernmental regulatory institutions; and occasionally attempt to strengthen state regulation. Through an assessment of three market campaigns focused on Staples, Nike, and Dell, this article describes the nature of these campaigns, discusses how they function, assesses their central strategies and tactics, and analyzes whether they are actually having an impact. The article concludes by discussing the relevance and implications of these campaigns for the field of industrial ecology, and how industrial ecology might support future efforts to advance more sustainable production and consumption.

Purpose of the study: "Image" not only exists in the market of consumption goods as well as tourism but also is the criteria usually used by consumers to make decisions. However, little literature is concerned with a comprehensive... more

Purpose of the study: "Image" not only exists in the market of consumption goods as well as tourism but also is the criteria usually used by consumers to make decisions. However, little literature is concerned with a comprehensive analysis of its development trajectory, application domains, and strategic implications. This study aims at conducting an extensive review ofDI'scurrent literature to examine the key concept of consumer behaviors.
Methodology: Based on Scopus, this paper surveys the development trajectory of destination image using a literature review with the solo keyword “destination image” from 1990 to 2019.
Main findings: The findings indicate that the development of destination image begins in 1995 and the overall growth is steady and strong. There are three development waves, such as 2002-2007, 2008-2013, and 2015-2019. These 908 articles were scattered across 182 different journals. Besides, all these keywords related to counties/areas are mostly equipped with tourism competitiveness as well.
Applications of this study: This study reveals five problem domains of destination image including environment and government, destinations, tourists, culture, and others, respectively. This would call the attention of the executives and authorities concerned with environmental sustainability, adaptability/responsiveness of strategies, destination competitiveness, capabilities development, resource allocation, and tourist behavior (e.g., decision-making and post-purchase intention).
Originality/Value: Based on the nexus between“environment-destination-tourist”, this study proposed a strategic map of DI to future researchers and field workers of great interests to operationalize and conceptualize its coverage