Marketing channel Research Papers - Academia.edu (original) (raw)

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- Marketing, Relationship Marketing, Relationship Management, Interdependence

A recent development in distribution channels re-search has been the introduction of transactions costs analysis. Developed principally by Williamson (1975), this analysis blends organization theory and contract law to predict and explain... more

- by George John
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- Marketing, Marketing channel
- by Syed Andaleeb
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- Marketing, Retailing, Marketing channel, Interaction effect

Supermarkets, specialized wholesalers, processors, and agro-exporters are transforming the marketing channels into which smallholder farmers sell produce in low-income economies. We develop a conceptual framework with which to study contracting between smallholders and a commodity-processing firm. We then synthesize results from empirical studies of contract farming arrangements in five countries (Ghana, India, Madagascar, Mozambique, and Nicaragua). The resulting meta-narrative documents

- by Thomas Walker and +1
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- Economics, Value Chain, Latin America, Conceptual Framework
- by Valarie Zeithaml
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- Perception, Service Quality, Service Delivery, Marketing channel
- by Pradeep Chintagunta
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- Marketing, Game Theory, Decision Making, Cost Estimation
- by Daniel J . Flint and +1
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- Marketing, Knowledge Management, Supply Chain Management, Supply Chain

The development of research explaining the structure and operations of interfirm relations and networks in marketing channels and business markets is described. The focus is on the main contributors and research themes that have... more

- by Ian Wilkinson
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- Business Networks, Multidisciplinary, DISTRIBUTION, Behavioral Science
- by Bruce Max
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- Marketing, Information Technology, Decision Support Systems, Internet Marketing
- by D. Harrison McKnight
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- Engineering, Marketing channel, Empirical Study

The article shows the asset-related determinants and the impacts of the participation of small farmers in supermarkets versus traditional market channels in Guatemala. Compared to farmers selling only to the traditional market channels, farmers selling to supermarket channels are larger (but are in the upper tier of the “small farmer” category), have more capital, and are much more specialized in commercial horticulture in general and in tomatoes in particular. While they have higher yields, they also have higher input use, including use of chemicals. In fact, they severely overuse pesticides and fungicides. Moreover, these greater input expenditures mean that their profit rates are roughly similar to those of farmers in the traditional market channel. Supermarket-channel farmers prefer the more demanding wholesale-supermarket channel because it offers lower risks and lower transaction costs to market, a variety of quality grades of tomatoes, all year long. In turn, the supermarkets, who do not buy direct but rather source from a few specialized-dedicated wholesalers, rely on this year-round supply, lower transaction costs, and consistency of quality.

- by Julio Berdegue
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- Agricultural Economics, Applied Economics, Profitability, Marketing channel
- by Farah Salsabil
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- Economics, Social Identity, Economic policy, Competition
- by Eric J Arnould
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- Social Justice, Survey Methodology, Fair Trade, Latin America
- by Oyafajo Taofeek
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- Economics, Policy Analysis, Development policy, Maize
- by Vinita Sangtani
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- Marketing, Supply Chain, Business and Management, Conceptual Model
- by Rolph Anderson
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- International Marketing, Value Chain, Leadership Style, Marketing channel
- by Jikun Huang and +2
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- Food Policy, China, Technical Change, Technology Adoption
- by Rami Olkkonen
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- Marketing, Relationship Marketing, Public Relations, Business and Management

The quality of many consumer nondurable goods or services is sufficiently complex or obscure that consumers cannot completely verify the true quality in a single usage. For such 'experience' products or services, the accumulated... more

- by Yemisi Bolumole and +1
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- Business, Marketing, Supply Chain Management, Distribution Management
- by Georges Zaccour
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- Marketing, Game Theory, Modeling, Brand equity

Low crop productivity is a general problem facing most farming systems in sub-Saharan Africa (SSA). These low yields are pronounced in grain legumes and are often associated with declining soil fertility and reduced N2-fixation due to biological and environmental factors. Unfortunately, the majority of African small farmers are now unable to afford the high mineral fertilizer prices. More than 75% of the fertilizers used in Africa are imported, putting pressure on foreign exchange. Low cost and sustainable technical solutions compatible with the socioeconomic conditions of small farmers are needed to solve soil fertility problems. Biological nitrogen fixation (BNF), a key source of N for farmers using little or no fertilizer, constitutes one of the potential solutions and plays a key role in sustainable grain legumes (e.g., soybean) production. Given the high cost of fertilizer in Africa and the limited market infrastructure for farm inputs, current research and extension efforts have been directed to integrated nutrient management, in which legumes play a crucial role. Inoculation with compatible and appropriate rhizobia may be necessary where a low population of native rhizobial strains predominates and is one of the solutions which grain legume farmers can use to optimize yields. It is critical for sustained yield in farmlands deficient in native rhizobia and where N supply limits production. Research on use of Rhizobium inoculants for production of grain legumes showed it is a cheaper and usually more effective agronomic practice for ensuring adequate N nutrition of legumes, compared with the application of N fertilizer. Here, we review past and ongoing interventions in Rhizobium inoculation (with special reference to soybean) in the farming systems of SSA with a view to understanding the best way to effectively advise on future investments to enhance production and adoption of BNF and inoculant technologies in SSA. The major findings are: (1) complete absence of or very weak institutions, policy and budgetary support for biotechnology research and lack of its integration into wider agricultural and overall development objectives in SSA, (2) limited knowledge of inoculation responses of both promiscuous and specifically nodulating soybean varieties as well as the other factors that inhibit BNF, hence a weak basis for decision-making on biotechnology issues in SSA, (3) limited capacity and lack of sustainable investment, (4) poorly developed marketing channels and infrastructure, and limited involvement of the private sector in the distribution of inoculants, and (5) limited farmer awareness about and access to (much more than price) inoculants. The lessons learned include the need: (1) to increase investment in Rhizobium inoculation technology development, and strengthen policy and institutional support, (2) for public private partnership in the development, deployment and dissemination of BNF technologies, (3) to develop effective BNF dissemination strategies (including participatory approach) to reach farmers, (4) for greater emphasis on capacity building along the BNF value chain, and (5) for partnership between universities in SSA and those in the North on BNF research.

- by Franklin Mairura and +1
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- Decision Making, Capacity Building, Technology development, Value Chain

This paper addresses the question of how distributors' channel function performance affects their relationships with organizational customers and how the impact of these actions on relationship quality is influenced by the interdependence structure of the relationship. We test our hypotheses using survey data collected from informants in the Netherlands and Belgium. Our primary finding is that the level of channel

- by Chantal Nieuwlaat
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- Marketing, Information Technology, Relationship Marketing, Relationship Quality
- by Alexandra Waluszewski
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- Policy, Business and Management, Product Development, Standardisation
- by Enrico Santarelli
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- Economics, Marketing channel, Empirical evidence, Transaction Cost
- by Sandy Jap and +1
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- Market Design, Management Science, Electronic Markets, Adverse Selection

An analytical framework and ranking system is developed to summarize the primary factors affecting marketing channel performance and to prioritize those channels with the greatest opportunity for success. An application of the model is conducted using case-study evidence from four small-scale diversified vegetable crop producers in Central New York. The relative costs and benefits of alternative wholesale and direct marketing channels are investigated, including how the factors of risk, owner and paid labor, profits, lifestyle preferences and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance.

- by T. Schmit
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- Marketing, Financial Economics, Agribusiness, Case Studies
- by Asfaw Negassa
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- Food Policy, Value Chain, Developing Country, Marketing channel
- by Pia Polsa and +2
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- Marketing, Tourism, Business and Management, Leadership Style
- by Maria Bengtsson and +1
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- Entrepreneurship, Marketing, Small Business, Radical Innovation

The typical view of a marketing channel is that of a manufacturer-designed and-controlled distribution system. However, today, marketing functions, as well as market power, are more evenly distributed in the channel. In organizing and managing the modern channel, it is important to understand the business circumstances and priorities confronting channel members. This article studies how reseller firms establish their goal hierarchies and how these goals are related to performance. It hypothesizes that goal priorities emerge in relation to the environmental imperatives faced by the firm. The article develops hypotheses that are tested on survey data collected from a sample of franchisee firms, using structural equation models. The results support all the hypotheses about the effects of primary goals on performance. The effects of secondary goals are not unequivocal but informative nevertheless. Overall, the study points to interesting theoretical and managerial conclusions.

- by ravi achrol
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- Marketing, Distributed System, Tourism, Business and Management
- by D. Jordaan and +1
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- Marketing, Human Geography, Agribusiness, Supply Chain
- by Rosemary Emongor
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- Human Geography, Agricultural Development, Procurement, Case Studies
- by ana sofia valenzuela
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- Marketing, International Business, Marketing Strategy, Tourism
- by Laura Poppo
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- Marketing, Communication, Organizational Communication, Transaction Cost Economics
- by Allard Van Riel
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- Marketing, Service Quality, Customer Satisfaction, Customer Loyalty
- by Awudu Abdulai and +2
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- Agricultural Development, Food Aid, Economic Growth, Food Consumption
- by Zhuang Guijun and +1
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- Marketing, Relationship Marketing, China, Business and Management
- by Bruce Weinberg and +1
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- Marketing, Customer Satisfaction, Program Development, Business and Management
- by Barbara E. Kahn
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- Marketing, Game Theory, Decision Making, Profitability
- by Jan Holmström
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- Marketing, Supply Chain Management, Production Planning, Supply Chain

The issue of managing change is becoming critical in channels with increasing mergers and acquisitions. However, few change management programs can claim success. We offer a model based on organizational justice theory to design and implement change in marketing channels. Our model contributes to the literature by (1) offering a framework for the change management in channels, which incorporates distributive, procedural, and interactional justice, (2) emphasizing the change at an individual level as a key to successfully managing changes in buyer-seller relations, and (3) identifying the key mediating variables in the change management process. We also discuss implications of our model for academics and managers.

- by birud sindhav
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- Marketing, Change Management, Organizational Justice, Marketing channels
- by Michael Morris
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- Marketing, Tourism, Business and Management, Marketing channel
- by Xiangping Jia
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- Food Safety, Food Policy, China, Contract

... and the link between culture and communication has been reviewed in the communications literature (Samovar, Porter, and Jain 1981), the ... Hence, numerous studies have cast doubt on whether they should be used (see, for instance,... more

- by Brent Smith
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- Business, Marketing, International Marketing, Business and Management

Animal diseases such as bovine spongiform encephalopathy (BSE) are a threat to the animal product marketing sector and the broader economy. Policy makers and industry stakeholders seek a means of assessing a disease threat's economic impacts when evaluating prevention and mitigation measures. But, differences in the focus of the impact analysis (production level, market prices, welfare), level of analysis (geographically,

- by Dawn Thilmany and +1
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- Food, Animal Production, Literature Review, Impact Analysis

This article addresses the dynamic impact of the 2005 H5N1 avian influenza outbreak on the Turkish poultry sector. Contemporary time-series analyses with historical decomposition graphs are used to address differences in monthly price adjustments between market levels along the Turkish poultry supply channel. The empirical results show that price adjustments are asymmetric with respect to both speed and magnitude along

- by Sayed Saghaian
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- Food Safety, International Development, Time Series, Supply Chain